It’s been raining all Sunday, which killed my plans for the day. So I grabbed something off the back burner: what the heck are the senate candidates doing for their web sites?
The amazing thing is that almost all candidate web sites look alike these days. Splash screen asking for money. Then into the main site: Big photo on the top, sometimes with several pictures rotating through, showing the candidate. often with adoring voters. Buttons for social media, making a donation, and signing up for news letter on the top or down a side. Tweets/Facebook Likes somewhere. A menu bar with 5 or so choices. Dark (usually blue) borders on the left and right framing the content. Some text about why the candidate is the very best one could have ever hoped for.
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Last week, George LeMieux announced he was exiting the GOP primary for US Senate in Florida. Which, ironically, gave him his “best” week on Twitter:
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I’ve added Dave Weldon into the list starting 6/16; he’s not making much of a splash so far, but let’s see where he goes.
With the republican primary looking like it will go to Connie Mack IV, I thought it would be nice to check in on how the candidates are doing on Twitter:
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Connie Mack’s Twitter activity is like Tigger: bouncy bouncy bouncy. Endorsements keep rolling in for him, and his focus has to be shifting to the general election. But there’s still not a lot of mentions of Bill Nelson in tweets about Mack, so November is not yet on the public’s radar.
McCalister, on the other hand, has flatlined. I actually panicked for a moment thinking I must have missed his pulling out of the campaign. But no, he’s still there. Twitter was never his thing, to be fair.
George LeMieux is still around, but he too almost lost his pulse on Twitter until the Florida Federation of Young Republicans annual conference produced a surge of activity. Now days, I think his name is mostly mentioned in the context of Charlie Crist and the Jim Greer trial. George is stuck with Charlie like some sort of bad buddy movie.
But all’s not well on Twitter for Mack … there’s a shadow trailing him, keeping up but keeping his distance. That shadow is Bill Nelson, waiting for the general election cycle to get under way… Let’s see what happens with him towards the end of August.
Republican primary frontrunner Connie Mack IV had a burst of Twitter activity this week, giving us a nice spike in activity. He had a day of tweets on Thursday, and throughout the week his mentions on Twitter were higher than his two primary opponents and his (should he win the primary) general election opponent, Senator Bill Nelson.
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Mike McCalister has all but disappeared from Twitter, which seems to match the odds he’s getting for winning the primary…
Connie Mack IV continued his lead in Twitter last week, with nearly a majority of all tweets about Florida’s US Senate candidates:
Bill Nelson came in second, but far behind Mack. LeMieux had a fairly small presence, and McCalister having so few tweets recorded that I had to go back and review it by hand to make sure my program didn’t have a bug!
When you look at the daily mentions, you can see how last week played out:
Connie Mack’s spike on 4/24 appears to be from two things: (1) many retweets of his congratulatory tweet to Romney for winning the primary, and (2) comments about his appearance on Chuck Todd’s show on MSNBC where Mack refused to say how he’d vote on student loans. A lot of those comments were not positive.
Still, by dominating the news, Connie Mack is sucking the oxygen out of the GOP primary race. That’s one of the advantages of holding a similar office — Mack is relevant today on issues that the winner of the race will confront next year.