What a difference a month makes. In December, Charlie Crist dominated Twitter with talk about his registering as a democrat. Last month, it was pretty much all Rick Scott, with conversation about Medicaid and dogs:
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For Crist and Sink, it’s obscurity in comparison. Just looking at the two of them, we can see that Crist is still leading in Twitter mentions:
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(Next month I’ll add Nan Rich into the charts.)
One important thing to note: Neither of the two of them are active on Twitter at this point, so all mentions are in response to news and commentary from others.
Some unsolicited advice to the candidates:
Try to find ways to make the conversation on Twitter about you more positive. Find things that are symbolic grand gestures. Something like saying that you want the state to pay the tuition of all Florida high school graduates who undertake a $10K college degree program in state. That ought to consume a whole month or two of twitterdom. Do that sort of thing once a month up to November 2014, and there’s no oxygen left for your competitors. Call it your theme a month program. Just be creative.
Were you thinking of tweeting this year? That might help. Just tweet pictures of you doing whatever you’re doing Find ironic or teasing things if nothing else: “Here’s me and my dog. Yep, we’re going to keep her.” Or “Here’s Carole and me in front of the Governor’s mansion. One of these years I should probably give her a tour of it.” And may I point out that you and Carole are extremely photogenic? No shame in selfies.
At least Charlie Crist tweeted more than once last year. If it weren’t for your fans you’d be absent from Twitter. Just tweeting links to articles about you that you half-way like would be a start. Since you’re the ex-CFO, why not talk about the state’s finances for a while?
At least Alex Sink has a twitter account. You could have fun with it. Get a twitter account and start with things like “Day 1: no tweets from lobbyists telling me how to vote. Is this thing on?” and “Day 2: If I have a campaign event with food, is that a large group feeding?” I assure you you will have thousands of followers in no time. You can become dull and safe later on.
You’re the most active person on Twitter of the democratic contenders. You win the gold star social media awareness. But very few people are following you — you need to work on getting your engagement higher. Start putting some hashtags into your tweets. At the very least, tag every tweet with #sayfie to get it in front of the Florida political junkies. There’s a lot more you can do. Remember, Marco Rubio snuck up on Charlie Crist by winning over social media. You can do it too.
Final notes …
It’s still early, but now’s the time for the candidates to invest in building a social media presence. In the thick of the campaign, when it’s needed, it will be hard to get attention and hard work to grow it. Get it ready now when there’s time and it will pay dividends right through November ’14.