10 Things Nan Rich Needs To Do On Social Media

nanNan Rich is the only declared democratic candidate for Florida’s governor race in 2014.  She’s already picked up significant endorsements.  And, yet, she’s in danger of becoming the sunshine state’s Rodney Dangerfield: she don’t get no respect.  (Except by Republicans.)

It’s clear that she’s going to have to fight an insurgent’s battle for the office, and that means harnessing social media.  Unfortunately, she’s only lightly used social media so far, and that light use isn’t giving her the boost she needs to capture Tallahassee.  I’ve posted other articles comparing the results she gets on Twitter to other potential candidates, and it’s obvious that she is way behind.

But that can change. Senator Rich can quickly improve her use of social media and end up dominating the conversation in the race.  To achieve that improvement there are 10 simple things Rich needs to do:

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The Anti-Social Behavior of Social Commerce

Imagine if you walked into a Nordstrom department store in a mall and immediately were confronted by a lawyer who shoved a contract into your hands and demanded you sign it before going any further into the store. You wouldn’t know whether to laugh or scream, but you would undoubtedly throw the contract back into the lawyer’s face and storm out of the store.  Nordstrom would have lost a customer for life.

No department store, Nordstrom or others, would ever attempt to do such a thing, of course, because of the ill-will it would generate.  Or would they?

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Florida’s 2014 Governor Race on Twitter, April & May 2013

The range of possible candidates for Florida’s 2014 gubernatorial race continues to grow even as many of the potential candidates remain coy about their intentions.  But most are not just playing coy, they’re playing dead on Twitter, judging by activity over the past two months:

Click to enlarge

Click to enlarge

Only current governor Rick Scott has an ongoing, regular pulse on Twitter; the rest have a brief moment of activity and settle back down into quiet.

Other than the first wave of speculation about Bill Nelson’s candidacy it’s been fairly quiet for him.  I will  add Pam Iorio this month and will have her data starting with the June charts.  So far, though, she’s not creating a big impact on Twitter.

As you can see from the charts, only Will Weatherford and Charlie Crist have an ongoing ability to generate talk on a level similar to Rick Scott.  With the state’s legislative season coming to an end, it will be interesting to see if Weatherford continues to generate conversation or disappears back into the noise.

And poor Nan Rich — even though she is more or less the only declared democratic candidate she can’t get a break from the party or from Twitter.  I’ll look at her candidacy on Twitter in more detail later on this month.