Bill O’Reilly and Ed Schultz go head to head at the 8pm time slot on Fox News and MSNBC. Earlier, I covered the relative twitter activity of Maddow vs. Hannity, and we saw how Sean Hannity’s followers were much more active on Twitter than Rachel Maddow’s.
I thought it would interesting to take a quick look at Bill O’Reilly vs. Ed Schultz. Ed implores his viewers to tweet him in a poll every day, and so I was curious if that produced a greater response.
During this week (ending 3/23/2012), you can see the relative activity of each show’s viewers:
And we can see that Ed’s requests of his viewers is followed. And that led me to my next question: outside of the time Ed’s show is playing, how active are his followers? So I added up the number of tweets each received by the hour of the day:
Ed’s commanding lead in tweets comes purely from the engagement he generates from his audience during the show (the show is also on at 11pm ET, which generates a second spike towards the very end of the day).
So the winner in this Tweetdown is Ed Schultz!
Bill O’Reilly: Why not engage your viewers on twitter? Ask them to tweet you what they think of a topic each night and we’ll have a rematch!
Methodology: I looked at all tweets from 00:00 on Monday to 23:40 on Friday that had either @oreillyfactor for Bill or @edshow OR #edshow for Ed.