Back in March it was announced that Ed Schultz’s MSNBC show would move to the weekends, and almost immediately he was disappeared1 from the airwaves to be replaced by Chris Hayes’s All In show. But something odd happened — his weekend reboot didn’t happen, and the timing of it became murkier and murkier. Many of us wondered if there was going to be a re-launch at all. But May 11th saw his return to TV at the 5pm weekend time slot.
The long absence led a lot of us to wonder: Would Ed’s audience return to him now? How would that time slot work?
Good news: it looks like Ed is back in his groove and, judging by his Twitter engagement, he’s audience is with him.
The chart shows discussion of The Ed Show on Twitter over the past year, and you can see that the past two weekends have hit levels on a par with Ed’s engagement during the span of his daily weekday show.
Even more interesting, if you compare Ed to the two other weekend “point of view”shows (MHP Show and Up with Steve Kornacki), you can see that he’s getting the roughly same engagement out of a one hour show that they are each getting out of two hour shows:
Glad to see Ed’s gotten back to work!
1: Strange gramatical form to imply the work of an unknown force…