Did AC 360 consistently beat Piers Morgan?

This caught my eye in the wonderful Dylan Byers’ blog:

“For the two-and-a-half years that AC 360 served as the lead in to Piers Morgan’s program on CNN, it always delivered a higher rating than Piers’ program,” Rivers wrote. “And for the 7 months that Piers Morgan’s program led into AC 360, 360 always delivered a higher rating than Piers’ program. It is sad that Piers is trying to find a new job by misrepresenting how he performed in his old one.”

That’s pretty strong wording.  Always is absolute.  So is it true?  I took a trip through the past to look at a few random days’ 25-43 (“in the demo”) ratings to see if Piers always lost to Anderson.  Links are provided:

Wednesday November 13, 2013:

AC 360 @ 8pm: 214
Piers @ 9pm: 130
AC 360 @ 10pm: 115

Tuesday December 7, 2013:

AC 360 @ 8pm: 132
Piers @ 9pm: 108
AC 360 @ 10pm: 103

Wednesday March 5, 2014:

AC 360 @ 8pm: 119
Piers @ 9pm: 137
AC 360 @ 10pm: 155

Look, you can say that Piers, on general, got worse ratings than Anderson Cooper.  Or you can say that I just happen to pick a few days where Piers did better than AC360.  But you cannot say that Anderson Cooper always beat Piers.  Because it’s factually wrong.

Piers offered a qualitative judgement, which is arguable, but CNN offered a quantitative riposte which failed to check out.

Trending Topics in Cable News for Wednesday, July 16, 2014 — Gaza and the US Border

Cable News Trending Topics for 2014-07-16

CNN had one of its strong days where its mentions, unique mentions, and reach just far exceed what anyone else does.  It shows the latent, and often untapped, power of the network.

In terms of trending hashtags,  #flipadistrict and #donothingdave were on the top of the list, all part of the Twitter buzz surrounding Bill Maher’s Flip-a-district project.  In terms of discussion, the events in Gaza and on the US border both were trending highly.

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2465 Fox News: The Kelly File
Most Mentions During Day 8148 Fox News: Hannity

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 45105 32184 356149853 58 % 42 %
Fox News 38724 17211 170025564 61 % 39 %
MSNBC 23764 10495 105528500 53 % 47 %
HBO 17743 1246 18929898 46 % 54 %
Comedy Central 11684 9981 76550198 63 % 37 %
Al Jazeera 2030 1535 9132168 58 % 42 %
HLN 1650 937 6899593 47 % 53 %

Most popular hastags

Hashtag Count
#flipadistrict 17252
#donothingdave 15573
#tntweeters 14125
#wa8 10503
#gaza 6629
#tcot 5593
#lnyhbt 4174
#kellyfile 2966
#blackfish 2879
#pjnet 2285

Tag Cloud across all shows

#14a #2a #ac360 #america #benghazi #blackfish #bordercrisis #bringbackourmarine #c2gthr #captivitykills #cavuto #ccot #cir #cnn #congress #crossfire #dailyshow #defundhamas #dickcheney #donothingdave #drakesingforjasmin #edshow #emptythetanks #flipadistrict #foxnews #freearturo #gaza #gazaunderattack #gop #gopout #gosnell #hamas #hannity #hardball #hillaryclinton #iamjada #immigration #inners #iran #irantalks #irantalksvienna #irs #israel #kellyfile #lastword #latino #libcrib #lnyhbt #maddow #marineheldinmexico #midtermelection #morningjoe #msnbc #newday #news #nra #obama #obamacare #ocra #oreillyfactor #outnumbered #p2 #pdmfnb #pjnet #prolife #realtime #redeye #rednationrising #reiders #retirereichert #scotus #seaworld #shutdown #shuttaijidown #sisterpatriots #standwith #superpod3 #takeoffjustlogo #tcot #tdsbreakingnews #teamedshow #teaparty #texas #tgdn #thefive #thelead #thor #tlot #tntweeters #tweet4taiji #ukraine #uniteblue #uniteright #usa #veteran #wa08 #wa8 #waar #wiunion #wwhl

 

Word Cloud across all shows

4congress 4real adios against america american arrested back beach bear best border bye came child children clowns co colbert come congress devastating ever fact first forget gaza getting gone good goodbye gop government govt great hamas happened help house htt illegal israel jon just kids know last like live love make makes man maybe must need needs never new news now obama one people photo power president put really reichert report representation retire right road said say says see show shut small speaks stewart sun support think time tonight us use vote vote4 walked want watch way will work world

Trending Topics in Cable News for Monday, June 9, 2014 – The Sun Rises

Cable News Trending Topics for 2014-06-09

Normally, having a short, easy to use hashtag is a great way for a show to build and track engagement.  But some days, you get “hashtag leak” — tweets unrelated to your show are tagged with your hashtag because of some other meaning for it.  Usually these leaks are minor, more just a bit of noise, and not really problematic.  But Monday was not normal, because of this tweet:

Click to see original tweet

Click to see original tweet

By using the hashtag #NewDay, this photo got flagged as a tweet about CNN’s cable news show “New Day“. The photo’s 25,000+ retweets just blows up the show’s statistics and dwarfs every other show as well.

Dear cable news, all your social media engagement pales in comparison to a photograph of the sun rise.  Something to think about …

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Cable News Twitter Ratings for Thursday, May 29, 2014 — The Sixties didn’t make it to #1

Well, CNN’s The Sixties got into the 700s, which was less than half what they needed to get best hour.  Which is not too much of a surprise, as live (or at least recorded the same day) programs always get better Twitter engagement.  It was no surprise that Chris Hayes handily won best hour, while Sean Hannity pulled in his (frequent) best day win.

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