Category Archives: Cable News Twitter Ratings

Cable News Twitter Ratings for Monday, March 31, 2014 – Colbert, Maddow, Smerconish

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Between having a notorious tweet last week and having Twitter founder Biz Stone on Monday, it’s no surprise that The Colbert Report had the best engagement during its broadcast of any cable news show yesterday.

Apart from Colbert, the Rachel Maddow Show did surprisingly well compared to the normal levels of engagement it receives.

Michael Smerconish’s debut on CNN didn’t generate huge Twitter engagement, but given how poorly the show is promoted, I guess that’s not surprising.  What I don’t understand is how cable networks, with huge operating budgets, can fail to do the simple things like build a landing page for a show (even if it’s only on for a week) and not promote the show in social media (no hashtags, now show accounts, no thing).  It’s just so sloppy. And CNN wonders why they are lagging in the ratings (absent a missing plane): it’s because they don’t do the foundational work necessary to be successful.  

Sharpen your saws, CNN.

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Cable News Twitter Ratings for Sunday, March 30, 2014 – Up is Up, and Bartiromo’s Bow

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Sunday saw the bow of Maria Bartiromo’s Sunday Morning Futures on Fox News at 10am. She managed to beat out Fareed Zakaria, but still fell well behind Melissa Harris-Perry.

Speaking of MSNBC, Up with Steve Kornacki managed to have the best hour AND best day on cable news Twitter; ongoing discussions of “Bridgegate” are a strong hand for him to play, it seems.

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