Cable News Twitter Ratings for Friday, March 28, 2014

It would have been nice to have written that Piers Morgan went off the air in a bang but, alas, he did not. ¬†MSNBC’s The Ed Show won the best hour on Friday, leaving Piers’ departure well behind…

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-28

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1627 MSNBC: The Ed Show
Most Mentions During Day 10871 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Kelly File 63 2343 67% 33%
MSNBC The Rachel Maddow Show 115 2825 50% 50%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 176 6013 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 28 822 47% 53%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 23 2118 60% 40%
Fox News On The Record w/Greta Van Susteren 12 1017 55% 45%
HLN Nancy Grace 32 512 54% 46%
MSNBC Hardball w/Chris Matthews 10 961 55% 45%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 18 2118 60% 40%
Al Jazeera The Stream 6 862 64% 36%
Fox News RedEye 29 967 62% 38%
HLN Dr Drew On Call 16 97 37% 63%
MSNBC All In w/Chris Hayes 30 2958 55% 45%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 2 906 66% 34%
MSNBC The Rachel Maddow Show 20 2825 50% 50%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 8 2118 60% 40%
CNN EarlyStartCNN 1 5 100% 0%
Fox News FoxFriendsFirst 61 90 78% 22%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 30 81 60% 40%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 16 2118 60% 40%
CNN New Day 98 1501 58% 42%
Fox News Fox And Friends 122 885 59% 41%
HLN Morning Express w/Robin Meade 32 469 54% 46%
MSNBC Morning Joe 806 4333 52% 48%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 58 2118 60% 40%
CNN New Day 126 1501 58% 42%
Fox News Fox And Friends 183 885 59% 41%
HLN Morning Express w/Robin Meade 75 469 54% 46%
MSNBC Morning Joe 1113 4333 52% 48%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 118 2118 60% 40%
CNN New Day 138 1501 58% 42%
Fox News Fox And Friends 138 885 59% 41%
HLN Morning Express w/Robin Meade 111 469 54% 46%
MSNBC Morning Joe 856 4333 52% 48%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 4 69 62% 38%
CNN News Room 10 83 55% 45%
Fox News America’s Newsroom 10 79 68% 32%
HLN Morning Express w/Robin Meade 88 469 54% 46%
MSNBC The Daily Run Down 104 591 42% 58%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 133 2118 60% 40%
CNN News Room 11 83 55% 45%
Fox News America’s Newsroom 9 79 68% 32%
HLN Morning Express w/Robin Meade 51 469 54% 46%
MSNBC Jansing & Co. 70 144 79% 21%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 152 2118 60% 40%
Al Jazeera Inside Story (11:30) 0 20 70% 30%
CNN @This Hour 83 1300 60% 40%
Fox News Happening Now 24 61 56% 44%
HLN Morning Express w/Robin Meade 38 469 54% 46%
MSNBC News Nation w/ Tamron Hall 153 568 44% 56%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 151 2118 60% 40%
Al Jazeera The Stream (12:30) 55 862 64% 36%
CNN Legal View w/Banfield 20 56 82% 18%
E E! News 653 10871 21% 79%
Fox News Happening Now 17 61 56% 44%
HLN On The Case 58 300 29% 71%
MSNBC Andrea Mitchell Reports 41 399 56% 44%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 138 2118 60% 40%
Al Jazeera TechKnow 0 0 0% 0%
CNN Wolf 115 711 75% 25%
Fox News America’s News HQ 6 8 40% 60%
HLN On The Case 43 300 29% 71%
MSNBC Ronan Farrow Daily 117 842 50% 50%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 84 2118 60% 40%
CNN News Room 5 83 55% 45%
Fox News The Real Story w/Gretchen Carlson 151 366 65% 35%
HLN On The Case 62 300 29% 71%
MSNBC The Reid Report 492 1536 43% 57%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 83 55% 45%
Fox News Shepard Smith Reporting 51 182 69% 31%
HLN News Now 15 300 29% 71%
MSNBC The Cycle 127 331 59% 41%
MSNBC The Cycle (w/ Host Accounts) 247 2456 62% 38%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 165 2118 60% 40%
CNN The Lead w/Jake Tapper 34 594 62% 38%
Fox News Your World 240 770 65% 35%
HLN News Now 6 300 29% 71%
MSNBC Now w/Alex Wagner 97 402 53% 47%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 8 20 70% 30%
CNN The Situation Room 105 711 75% 25%
Fox News The Five 392 906 66% 34%
Fox News The Five w/Hosts 729 3841 64% 36%
MSNBC The Ed Show 1627 3271 51% 49%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 71 2118 60% 40%
CNN The Situation Room (6 – 6:30) 64 711 75% 25%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 28 377 66% 34%
Fox News Special Report w/Bret Baier 189 1112 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 342 874 51% 49%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 20 212 61% 39%
Al Jazeera The Stream (7:30 – 8) 160 862 64% 36%
CNN Out Front w/Erin Burnett 209 785 77% 23%
E E! News 391 10871 21% 79%
Fox News On The Record w/Greta Van Susteren 154 1017 55% 45%
HLN Jane Velez-Mitchell 43 353 28% 72%
MSNBC Hardball w/ Chris Matthews 431 961 55% 45%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 86 2118 60% 40%
CNN Anderson Cooper 360 641 4145 51% 49%
Fox News The O’Reilly Factor 144 563 62% 38%
MSNBC All In w/ Chris Hayes 979 2958 55% 45%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 26 144 66% 34%
CNN Piers Morgan Live 767 5086 62% 38%
Fox News The Kelly File 953 2343 67% 33%
MSNBC The Rachel Maddow Show 791 2825 50% 50%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 13 69 62% 38%
CNN Don Lemon MH370 show 841 2526 64% 36%
Fox News The Five 35 906 66% 34%
HBO Real Time w/Bill Maher 922 3340 60% 40%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 72 2118 60% 40%
CNN Anderson Cooper 360 260 4145 51% 49%
E E! News (11:30pm) 637 10871 21% 79%
Fox News The O’Reilly Factor 30 563 62% 38%
HBO Real Time w/Bill Maher (Rerun) 363 3340 60% 40%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.