Cable News Twitter Ratings for Sunday, March 30, 2014 – Up is Up, and Bartiromo’s Bow

Sunday saw the bow of Maria Bartiromo’s Sunday Morning Futures on Fox News at 10am. She managed to beat out Fareed Zakaria, but still fell well behind Melissa Harris-Perry.

Speaking of MSNBC, Up with Steve Kornacki managed to have the best hour AND best day on cable news Twitter; ongoing discussions of “Bridgegate” are a strong hand for him to play, it seems.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-30

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1294 MSNBC: Up w/Steve Kornacki
Most Mentions During Day 3980 MSNBC: Up w/Steve Kornacki

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 6 100% 0%
Fox News Judge Jeanine 39 239 54% 46%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera TechKnow 0 0 0% 0%
Fox News Surrendering America 7 202 66% 34%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 1699 65% 35%
Al Jazeera Inside Story (2:30) 0 3 0% 0%
Fox News RedEye 6 660 63% 37%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 1699 65% 35%
Fox News Huckabee 11 303 40% 60%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 13 239 54% 46%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 23 1699 65% 35%
CNN Sanjay Gupta MD (7:30) 0 99 61% 39%
Fox News Huckabee 9 303 40% 60%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 19 1699 65% 35%
CNN New Day 10 406 50% 50%
Fox News Fox and Friends Weekend 37 259 69% 31%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 11 1699 65% 35%
CNN New Day 21 406 50% 50%
Fox News Fox and Friends Weekend 44 259 69% 31%
HLN Weekend Express 4 39 57% 43%
MSNBC Hardball Weekend (7:00) 2 135 69% 31%
MSNBC Your Business (7:30) 2 7 75% 25%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 33 1699 65% 35%
CNN New Day 26 406 50% 50%
CNN Inside Politics 71 197 63% 37%
Fox News Fox and Friends Weekend 63 259 69% 31%
HLN Weekend Express 4 39 57% 43%
MSNBC Up w/Steve Kornacki 1294 3980 48% 52%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN State of the Union 172 349 54% 46%
Fox News Fox and Friends Weekend 59 259 69% 31%
HLN Weekend Express 11 39 57% 43%
MSNBC Up w/Steve Kornacki 1122 3980 48% 52%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
CNN GPS w/Fareed Zakaria 113 303 64% 36%
Fox News Sunday Morning Futures 244 868 72% 28%
HLN Weekend Express 3 39 57% 43%
MSNBC Melissa Harris-Perry Show 955 3361 49% 51%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 108 1699 65% 35%
CNN Reliable Sources 255 624 60% 40%
Fox News #MediaBuzz 145 382 69% 31%
HLN Weekend Express 9 39 57% 43%
MSNBC Melissa Harris-Perry Show 1283 3361 49% 51%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 130 1699 65% 35%
CNN State of the Union w/Candy Crowley 52 349 54% 46%
Fox News America’s News HQ 14 107 80% 20%
Fox News Sunday Housecall 15 46 65% 35%
HLN Weekend Express 2 39 57% 43%
MSNBC Weekends w/ Alex Witt 43 136 53% 47%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 8 17% 83%
CNN GPS w/Fareed Zakaria 10 303 64% 36%
Fox News America’s News HQ 37 107 80% 20%
MSNBC Weekends w/ Alex Witt 22 136 53% 47%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 112 1699 65% 35%
CNN News Room 9 62 55% 45%
Fox News Fox News Sunday 135 2949 61% 39%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News WSJ Editorial Report (3:00) 1 1 0% 100%
Fox News America’s News HQ (3:30) 0 107 80% 20%
MSNBC MSNBC Live w/Craig Melvin 32 65 63% 38%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 110 1699 65% 35%
CNN News Room 3 62 55% 45%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News Sunday Housecall (4:30) 1 46 65% 35%
MSNBC Disrupt w/ Karen Finney 541 970 43% 57%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 1 19 40% 60%
CNN News Room 4 62 55% 45%
Fox News #MediaBuzz 28 382 69% 31%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 127 1699 65% 35%
CNN News Room 0 62 55% 45%
Fox News Fox News Sunday 95 2949 61% 39%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 8 17% 83%
CNN News Room 3 62 55% 45%
Fox News Fox Report Weekend 1 1 0% 100%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 101 1699 65% 35%
CNN News Room 1 62 55% 45%
Fox News Huckabee 92 303 40% 60%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Surrendering America 32 202 66% 34%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 1 19 40% 60%
CNN MH370 show 159 1296 67% 33%
Fox News Stossel 192 578 64% 36%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 86 1699 65% 35%
CNN MH370 show 173 1296 67% 33%
Fox News Huckabee 31 303 40% 60%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.