With March in the books, let’s look at how Florida’s gubernatorial candidates faired on Twitter:
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The pattern that established itself at the end of February is holding up — Rick Scott is dominating on Twitter, with only occasional bursts of conversation about Charlie Crist. And Nan Rich is still not getting much love from the twitterati.
Although a lot of cable news shows seemed focused on the deadline to sign up for the affordable care act, the twitteratti pretty much shrugged it off, with tweets about the missing Malaysia Airlines flight still out-numbering ACA related ones. Clearly, the right is failing to generate new outrage while the left is failing to generate new excitement on the subject.
I suspect that, absent any new news, the ACA is going to have a long slide into obscurity, especially if some new outrage can be found.
Between having a notorious tweet last week and having Twitter founder Biz Stone on Monday, it’s no surprise that The Colbert Report had the best engagement during its broadcast of any cable news show yesterday.
Apart from Colbert, the Rachel Maddow Show did surprisingly well compared to the normal levels of engagement it receives.
Michael Smerconish’s debut on CNN didn’t generate huge Twitter engagement, but given how poorly the show is promoted, I guess that’s not surprising. What I don’t understand is how cable networks, with huge operating budgets, can fail to do the simple things like build a landing page for a show (even if it’s only on for a week) and not promote the show in social media (no hashtags, now show accounts, no thing). It’s just so sloppy. And CNN wonders why they are lagging in the ratings (absent a missing plane): it’s because they don’t do the foundational work necessary to be successful.
Sharpen your saws, CNN.
Not a lot dominating the talk of cable news Twitter on Sunday. Interesting to see how CNN’s taken a hit overall, though. I’m not sure if it’s the waning of interest in the Malaysia Airlines flight, or the departure of the always controversial and heavily social media engaged Piers Morgan…
Sunday saw the bow of Maria Bartiromo’s Sunday Morning Futures on Fox News at 10am. She managed to beat out Fareed Zakaria, but still fell well behind Melissa Harris-Perry.
Speaking of MSNBC, Up with Steve Kornacki managed to have the best hour AND best day on cable news Twitter; ongoing discussions of “Bridgegate” are a strong hand for him to play, it seems.