One of the problems with doing Twitter analytics for shows is that not all shows have unique Twitter accounts or hashtags. And so for “generic” shows I use the network’s Twitter account under the assumption that anyone who wants to mention the show will be stuck using the general account, like @MSNBC. Such is the case for MSNBC Live, which is the general news shows MSNBC fills holes in its schedule.
But every once in a while this blows up: people are talking about the network itself, rather than its shows. Such was the case on Thursday, when the dust-up over a tweet that implied that right wingers are against inter-racial marriage stormed Twitter, and people mentioned @MSNBC all over the place.
So, when you see the stats below for most popular show hour and day, it just means that MSNBC itself was the dominant topic. Absent that, The Ed Show would have been in first place.