The Anti-Social Behavior of Social Commerce

Imagine if you walked into a Nordstrom department store in a mall and immediately were confronted by a lawyer who shoved a contract into your hands and demanded you sign it before going any further into the store. You wouldn’t know whether to laugh or scream, but you would undoubtedly throw the contract back into the lawyer’s face and storm out of the store. ¬†Nordstrom would have lost a customer for life.

No department store, Nordstrom or others, would ever attempt to do such a thing, of course, because of the ill-will it would generate.  Or would they?

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