Cable News Twitter Ratings for Tuesday, January 28, 2014 — The FNC Five Swamp Twitter

Not just a good day for Fox News’ The Five, but an awesome day, with nearly 40,000 mentions between the show and the hosts.  Clearly, it wasn’t all talk about the show itself, but a huge reaction to the State of the Union speech.  Nonetheless, it shows that there was a massive reaction to the speech from Fox News viewers, and dominated the day in a way that the President cannot be pleased about (were he to be concerned about Twitter, of course).

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Cable News Twitter Ratings for Monday, January 27, 2014 – MSNBC’s Primetime Chasm

It was neck and neck on Twitter yesterday for Chris Hayes, with 2214 mentions, and Ed Schultz, with 2203 mentions as the two shows dominated cable news chat.

What’s interesting is how quiet the gap is between the two shows: Al Sharpton got under 500 mentions and Chris Matthews under 700.  I’ll never understand how a network like MSNBC can fail to follow best practices consistently through the evening.  It’s an opportunity to keep an audience engaged throughout the evening, but they’re dropping the ball between the shows. 

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Cable News Twitter Ratings for Sunday, January 26, 2014 — It was Melissa Harris-Perry Day!

A great double win by the Melissa Harris-Perry show: best hour and most mentions during the day, with volumes about double her normal levels. 4652 mentions during her last hour was a very high number, better than the best we see with weekday, primetime shows.

An interesting addition to the day was MSNBC’s irregularly scheduled “Taking the Hill Show”, which ran at 1pm, and received a modestly decent amount of mentions during its hour and day.

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Cable News Twitter Ratings for Saturday, January 25, 2014 — Melissa Harris-Perry Shows Up The Rest

Par for the course, the Melissa Harris-Perry show had the most mentions in an hour on Saturday in her second hour.  The morning block on MSNBC from 8am ET to noon represents the vast majority of the activity on Twitter for all shows, and demonstrates the quality and depth of content MSNBC puts out for the early risers.

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