The Kelly File and Hannity won best hour and best day, suggesting that Eric Cantor’s loss was more talked about on the right than on the left (although it generated good traffic for MSNBC as well).
Category Archives: Cable News Twitter Ratings
Cable News Twitter Ratings for Monday, June 9, 2014 — Kelly and Hannity
Fox News dominated the day on Monday, with The Kelly File getting the most mentions during an hour and Hannity the most mentions during the day.
An interesting twist in the statistics: the hashtag #NewDay, which is used by the CNN morning show of the same name, got mentioned in over 20,000 retweets of a picture of the sun rise. I kept the stats as is because it’s amusing, but you should pretty much assume that New Day really got its normal, languid pace of mentions.
Cable News Twitter Ratings for Sunday, June 8, 2014 — Harris-Perry and Hannity wins
Sunday saw the Melissa Harris-Perry Show take best hour, while Sean Hannity’s show had the best day overall. This is fairly normal.
This weekend was the first weekend without MSNBC’s Disrupt, and it’s interesting to see what removing it from the schedule did to afternoon mentions for MSNBC:
| Date | 2pm (Melvin) | 3pm (Melvin) | 4pm (Disrupt) |
| Sun, 6/1 | 104 | 66 | 275 |
| Sun, 6/8 | 18 | 43 | – |
It’s not a large enough sample size to draw any conclusions from but, it does raise a question worth asking: Will the loss of a marquee show at 4pm cause the audience for the earlier shows to weaken? Did MSNBC knock over a domino at 4pm that will now start knocking over the dominos back to noon where, presumably, the Melissa Harris-Perry show can stand alone?
From my vantage point, MSNBC could have done far better to replace it with NBC news programming (Meet the Press on Sunday, for example) that would appeal to the news audience, provided a reason to hang on through the afternoon, and yet not required launching and staffing a new, live show.
Cable News Twitter Ratings for Saturday, June 7, 2014 — Folks got up early for Steve and stayed for Sean!
Interesting that the 8am hour of Up with Steve Kornacki managed to win the best hour — that’s early! And it shows that the right content generates the right engagement in social media. In terms of the best day overall, Sean Hannity got the most engagement. His show got some different slots on Saturday for his investigation into Bowe Bergdahl’s release, and so it generated a lot of talk.
It’s interesting to note that The Kelly File is getting more time on the weekends. I’m not sure if Fox News is looking to build exposure for Ms. Kelly’s show, or reacting to the better ratings (both Nielsen’s and mine on Twitter (OK, they’re doing nothing in response to mine)) to reward her with more airtime.
Cable News Twitter Ratings for Friday, June 6, 2014 — Bill Maher wins
A rare win for Bill Maher and his news(y) show, Real Time with Bill Maher: he managed to win Best Hour, while MSNBC’s Morning Joe had the best day overall.
If you take Real Time out of race, then Megyn Kelly would have won the best hour, followed by Hannity and then Maddow. It’s unusual to see MSNBC so slow; I guess their audience has better things to do on a Friday evening!