Sunday saw the Melissa Harris-Perry Show take best hour, while Sean Hannity’s show had the best day overall. This is fairly normal.
This weekend was the first weekend without MSNBC’s Disrupt, and it’s interesting to see what removing it from the schedule did to afternoon mentions for MSNBC:
| Date | 2pm (Melvin) | 3pm (Melvin) | 4pm (Disrupt) |
| Sun, 6/1 | 104 | 66 | 275 |
| Sun, 6/8 | 18 | 43 | – |
It’s not a large enough sample size to draw any conclusions from but, it does raise a question worth asking: Will the loss of a marquee show at 4pm cause the audience for the earlier shows to weaken? Did MSNBC knock over a domino at 4pm that will now start knocking over the dominos back to noon where, presumably, the Melissa Harris-Perry show can stand alone?
From my vantage point, MSNBC could have done far better to replace it with NBC news programming (Meet the Press on Sunday, for example) that would appeal to the news audience, provided a reason to hang on through the afternoon, and yet not required launching and staffing a new, live show.
Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.
Cable News Twitter Ratings for 2014-06-08
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 1858 | MSNBC: Melissa Harris-Perry Show |
| Most Mentions During Day | 4725 | Fox News: Hannity |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 0 | 7 | 67% | 33% |
| CNN | Parts Unknown | 72 | 1590 | 51% | 49% |
| Fox News | Judge Jeanine | 237 | 1283 | 58% | 42% |
Ratings for 1 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 12 | 645 | 69% | 31% |
| CNN | Parts Unknown | 46 | 1590 | 51% | 49% |
| Fox News | Hannity | 158 | 4725 | 59% | 41% |
Ratings for 2 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | TechKnow | 0 | 0 | 0% | 0% |
| Fox News | RedEye | 97 | 695 | 73% | 27% |
Ratings for 3 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 7 | 645 | 69% | 31% |
| Fox News | Huckabee | 2 | 161 | 56% | 44% |
Ratings for 4 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 9 | 645 | 69% | 31% |
| Fox News | Judge Jeanine | 52 | 1283 | 58% | 42% |
Ratings for 5 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 2 | 645 | 69% | 31% |
Ratings for 6 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 3 | 645 | 69% | 31% |
| CNN | New Day | 26 | 338 | 47% | 53% |
| Fox News | Fox and Friends Weekend | 65 | 555 | 63% | 37% |
Ratings for 7 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 5 | 645 | 69% | 31% |
| CNN | New Day | 27 | 338 | 47% | 53% |
| CNN | Sanjay Gupta MD (7:30) | 9 | 321 | 55% | 45% |
| Fox News | Fox and Friends Weekend | 81 | 555 | 63% | 37% |
| HLN | Weekend Express | 3 | 55 | 44% | 56% |
| MSNBC | Your Business (7:30) | 2 | 9 | 50% | 50% |
Ratings for 8 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 21 | 645 | 69% | 31% |
| CNN | New Day | 27 | 338 | 47% | 53% |
| CNN | Inside Politics | 51 | 140 | 59% | 41% |
| Fox News | Fox and Friends Weekend | 188 | 555 | 63% | 37% |
| HLN | Weekend Express | 9 | 55 | 44% | 56% |
| MSNBC | Up w/Steve Kornacki | 709 | 3207 | 49% | 51% |
Ratings for 9 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | State of the Union | 305 | 1294 | 57% | 43% |
| Fox News | Fox and Friends Weekend | 115 | 555 | 63% | 37% |
| HLN | Weekend Express | 6 | 55 | 44% | 56% |
| MSNBC | Up w/Steve Kornacki | 923 | 3207 | 49% | 51% |
Ratings for 10 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | GPS w/Fareed Zakaria | 61 | 315 | 57% | 43% |
| Fox News | Sunday Morning Futures | 31 | 94 | 75% | 25% |
| HLN | Weekend Express | 5 | 55 | 44% | 56% |
| MSNBC | Melissa Harris-Perry Show | 1200 | 4577 | 36% | 64% |
Ratings for 11 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 48 | 645 | 69% | 31% |
| CNN | Reliable Sources | 162 | 337 | 57% | 43% |
| Fox News | #MediaBuzz | 135 | 393 | 61% | 39% |
| HLN | Weekend Express | 11 | 55 | 44% | 56% |
| MSNBC | Melissa Harris-Perry Show | 1858 | 4577 | 36% | 64% |
Ratings for 12 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 27 | 645 | 69% | 31% |
| CNN | State of the Union w/Candy Crowley | 233 | 1294 | 57% | 43% |
| Fox News | America’s News HQ | 21 | 207 | 59% | 41% |
| Fox News | Sunday Housecall | 1 | 3 | 100% | 0% |
| HLN | Weekend Express | 11 | 55 | 44% | 56% |
| MSNBC | Weekends w/ Alex Witt | 26 | 129 | 62% | 38% |
Ratings for 1 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi (2:30) | 0 | 6 | 75% | 25% |
| CNN | GPS w/Fareed Zakaria | 59 | 315 | 57% | 43% |
| Fox News | America’s News HQ | 69 | 207 | 59% | 41% |
| MSNBC | Weekends w/Alex Witt | 15 | 129 | 62% | 38% |
Ratings for 2 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 17 | 645 | 69% | 31% |
| CNN | News Room | 4 | 57 | 83% | 18% |
| Fox News | Fox News Sunday | 426 | 4073 | 61% | 39% |
| MSNBC | MSNBC Live w/Craig Melvin | 18 | 167 | 56% | 44% |
Ratings for 3 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | WSJ Editorial Report (3:00) | 0 | 0 | 0% | 0% |
| Fox News | America’s News HQ (3:30) | 9 | 207 | 59% | 41% |
| MSNBC | MSNBC Live w/Craig Melvin | 43 | 167 | 56% | 44% |
Ratings for 4 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 15 | 645 | 69% | 31% |
| CNN | News Room | 1 | 57 | 83% | 18% |
| Fox News | A Healthy You w/ Carol Alt (4pm) | 0 | 0 | 0% | 0% |
| Fox News | Sunday Housecall (4:30) | 0 | 3 | 100% | 0% |
Ratings for 5 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 0 | 1 | 100% | 0% |
| CNN | News Room | 11 | 57 | 83% | 18% |
| Fox News | #MediaBuzz | 41 | 393 | 61% | 39% |
Ratings for 6 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 128 | 645 | 69% | 31% |
| CNN | News Room | 18 | 57 | 83% | 18% |
| Fox News | Fox News Sunday | 132 | 4073 | 61% | 39% |
Ratings for 7 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi (2:30) | 0 | 6 | 75% | 25% |
| Fox News | Fox Report Weekend | 0 | 0 | 0% | 0% |
Ratings for 8 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 37 | 645 | 69% | 31% |
| CNN | Parts Unknown | 141 | 1590 | 51% | 49% |
| Fox News | Huckabee | 43 | 161 | 56% | 44% |
Ratings for 9 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Parts Unknown | 358 | 1590 | 51% | 49% |
Ratings for 10 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 1 | 1 | 100% | 0% |
| CNN | Inside Man | 309 | 816 | 60% | 40% |
| Fox News | Stossel | 65 | 261 | 65% | 35% |
Ratings for 11 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 10 | 645 | 69% | 31% |
| CNN | Parts Unknown | 121 | 1590 | 51% | 49% |
| Fox News | Huckabee | 17 | 161 | 56% | 44% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
- Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.