Category Archives: Cable News Trending Topics

Trending Topics in Cable News for Monday, June 9, 2014 – The Sun Rises

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Cable News Trending Topics for 2014-06-09

Normally, having a short, easy to use hashtag is a great way for a show to build and track engagement.  But some days, you get “hashtag leak” — tweets unrelated to your show are tagged with your hashtag because of some other meaning for it.  Usually these leaks are minor, more just a bit of noise, and not really problematic.  But Monday was not normal, because of this tweet:

Click to see original tweet

Click to see original tweet

By using the hashtag #NewDay, this photo got flagged as a tweet about CNN’s cable news show “New Day“. The photo’s 25,000+ retweets just blows up the show’s statistics and dwarfs every other show as well.

Dear cable news, all your social media engagement pales in comparison to a photograph of the sun rise.  Something to think about …

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Trending Topics in Cable News for June 7, 2014 — Tracy Morgan, Obama, and #Iran

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Cable News Trending Topics for 2014-06-07

Actor Tract Morgan’s injuries in an accident managed to drive a lot of conversation on Twitter Saturday.  There’s still a lot of folks pushing news in Iran on Twitter, even though it’s getting virtually no news coverage.

This kind of Twitter campaigning is an interesting, and not infrequent, way people with special interests try to get their stories heard by main stream media.  I don’t think it has much effect, however, but I do register it here.  I appreciate that the people who take to social media to try to affect the agenda of news coverage have stories that are vitally important to them, and I want to acknowledge that, at the very least, their hashtags cannot be ignored.  Good luck to all of you.

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