Lawrence O’Donnell’s Well Timed Tweet Wins Him Cable News Twitter on Thursday, August 21, 2014

Lawrence O’Donnell won the best hour on Cable News Twitter, something I don’t know that I’ve seen before!  It was all because of retweets of this post:

  Lawrence O’Donnell

Breaking: Officer who shot Michael Brown did not file an incident report. Details @TheLastWord at 10pm

Thu Aug 21 21:50:58 EDT 2014

The post came out 10 minutes before the show, and received a very heavy volume of retweets, mentions, and replies, a large percentage of which fell during his broadcast.  Clearly, there’s a lesson there — release your bombshell news right before your broadcast!

Don Lemon managed to bring in the best day, overall, with CNN Tonight.  He’s still in Ferguson, getting lots of airtime, which generates engagement.  I have to say I like in the field Don Lemon a lot better than at the anchor desk Don Lemon.  It’s not quite Cronkite-goes-to-Vietnam, but whenever the anchors hit the road it adds a certain importance to the news.

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