Cable News Twitter Ratings for Friday, November 8, 2013

When you look at various cable news personalities, some have a large presence outside of their shows.  Take Sean Hannity, for example:  His radio show is on 3 hours a day M-F, compared to the one hour a day for his TV show (not counting repeats).  Both shows point the audience to the same Twitter account, @SeanHannity; as a result it’s nearly impossible to distinguish Twitter chat about the radio show vs. the TV show.  That’s why Hannity often wins the best-in-day rating (as he did yesterday), given the 4 hours of fresh content he generates each day.

Other personalities don’t have so much of a secondary venue as a general topic they dominate. Piers Morgan may have one hour a day on TV (in the USA), but his constant tweeting about UK football generates a huge volume of responses; a couple of days ago about 15% of all tweets using the hashtag of the Arsenal team also mentioned Piers.

So it’s always interesting when a TV personality gets mentioned extensively outside of the time slots for their shows.  The Melissa Harris-Perry show wasn’t on TV yesterday, but her live on the web discussion with author bell hooks generated nearly 3000 #nerdland tweets. This is on a par with a slow day for her show — all from the web!

Cable executives take note: you can grow the value of your brands significantly through programming distributed via secondary channels.  If MSNBC or CNN want to move up in the TV ratings (Nielsens), providing additional content outside of broadcast hours may be powerful tool.

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Cable News Twitter Ratings for Thursday, November 7, 2013 — Kelly File Rules

It’s another best-in-hour win for Megyn Kelly as her coverage of Obamacare continues, featuring a particularly gripping story of a man who discussed how he’s losing the affordable health care insurance that he needs to battle cancer. You can see from the word cloud the various topics that people are discussing:

2013-11-08_09-54-17

To see a complete review of activity mentioning Megyn Kelly over the past few days, see this report.

Apart from The Kelly File, Piers Morgan is continuing go receive a lot of discussion, although not nearly as much as Wednesday.

Complete ratings after the jump…

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Cable News Twitter Ratings for Wednesday, November 6, 2013 — Arsenal Edition

Football has been very good to Piers Morgan on Twitter.  Not US Football, but the kind the rest of the world plays.  And because, mostly, of UK football, Piers has nearly 50,000 tweets mentioning him on Wednesday, 11/6.  To give you a sense of this, yesterday there were about 100,000 tweets with the hashtag #arsenal. Of those tweets, roughly 15% of them also mentioned Piers Morgan.

Every time I mention Piers, I get a crush of responses that basically trash Piers and/or claim all his mentions are negative.  But that’s not true: the sentiment of his mentions does skew slightly negative overall, but there’s still a general balance between positive and negative mentions. People also tweet me that Piers’ (Nielsen) ratings are poor, that he’s being cancelled, etc. But his show also plays outside of the USA; his world-wide twitter audience matches his world-wide TV audience.

Another interesting aspect of this is that his huge volume of tweets skews the results for CNN as a whole: with 77% of CNN’s Twitter mentioners male, yesterday, Piers’ football crowd throws off the normally better balanced CNN.

If you want to see more about what Piers’ Twitter audience is saying to and about him, you can look at a detailed report here.

The one thing all this activity on Twitter doesn’t do is win Piers the best-in-hour category; instead, Chris Hayes managed to get the most mentions during a broadcast hour.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-06

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2101 MSNBC: All In w/ Chris Hayes
Most Mentions During day 47461 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 68663 50994 420602007 77 % 23 %
MSNBC 28163 10891 119292355 51 % 49 %
Fox News 26867 15602 103730344 62 % 38 %
Comedy Central 4735 3894 10048469 59 % 41 %
E 4131 2679 24079262 25 % 75 %
HLN 1865 1039 13940776 32 % 68 %
HBO 808 594 1834208 67 % 33 %
FXX 170 138 377436 67 % 33 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

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Cable News Twitter Ratings for Tuesday, November 5, 2013 — Crack is Wack Edition

Crack is wack, except when it comes to covering the Mayor of Toronto’s admitted crack usage.  In that case, it’s just pure Twitter buzz gold for Anderson Cooper, who won the best in hour and best in day in the Cable News Twitter Ratings for 11/5 with his coverage of Rob Ford.

(Evening update)

The Nielsens are in and confirm uptick in activity: Anderson Cooper 360, a week before that, had 108,000 viewers in the 24-54 age bracket, while last night got 212,000 viewers, nearly double.  Last week he got 1092 mentions during the show, while this week he got about 3500.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-05

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3498 CNN: Anderson Cooper 360
Most Mentions During day 7283 CNN: Anderson Cooper 360

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
MSNBC 42438 17681 205576776 53 % 47 %
CNN 40375 31088 422286743 57 % 43 %
Fox News 31093 18188 98683143 63 % 37 %
Comedy Central 7271 6156 16055373 58 % 42 %
E 2996 2087 26456955 24 % 76 %
HLN 1927 1076 12508316 39 % 61 %
HBO 971 753 2407932 66 % 34 %
FXX 153 116 867413 63 % 38 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows 

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Cable News Twitter Ratings for Monday, November 4, 2013

Rare win for AC360 Later on Monday night, related to the events at the Garden State Plaza in New Jersey.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-04

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2999 CNN: AC360 Later
Most Mentions During day 10949 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 40159 30731 300995491 55 % 45 %
MSNBC 28492 10875 116791816 52 % 48 %
Fox News 25123 13877 80176078 62 % 38 %
Comedy Central 3379 2905 11457752 56 % 44 %
E 3209 2189 55073277 23 % 77 %
HLN 1760 917 22365459 34 % 66 %
HBO 1034 814 4447795 67 % 33 %
FXX 119 94 1971115 55 % 45 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#blackfish 5822
#tcot 2889
#lnyhbt 2652
#obamacare 2466
#maddow 2405
#afc 2141
#mufc 2129
#edshow 2022
#inners 1782
#p2 1584

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 127 5220 61% 39%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News Stossel 10 274 82% 18%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News Fox News Sunday 21 231 51% 49%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News Huckabee 4 80 73% 27%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
Fox News #MediaBuzz 1 30 74% 26%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 23 44 45% 55%
Fox News FoxFriendsFirst 24 53 55% 45%
MSNBC Way Too Early (5:30-6) 8 15 55% 45%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 159 961 43% 57%
Fox News Fox And Friends 93 771 55% 45%
HLN Morning Express w/Robin Meade 15 152 69% 31%
MSNBC Morning Joe 916 4800 50% 50%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 174 961 43% 57%
Fox News Fox And Friends 170 771 55% 45%
HLN Morning Express w/Robin Meade 20 152 69% 31%
MSNBC Morning Joe 1381 4800 50% 50%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 169 961 43% 57%
Fox News Fox And Friends 201 771 55% 45%
HLN Morning Express w/Robin Meade 36 152 69% 31%
MSNBC Morning Joe 1223 4800 50% 50%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 7 33 46% 54%
Fox News America’s Newsroom 17 57 74% 26%
HLN Morning Express w/Robin Meade 29 152 69% 31%
MSNBC The Daily Run Down 259 948 59% 41%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 1 33 46% 54%
Fox News America’s Newsroom 21 57 74% 26%
HLN Morning Express w/Robin Meade 5 152 69% 31%
MSNBC Jansing & Co. 131 206 66% 34%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
CNN Legal View w/Banfield 12 25 68% 32%
Fox News Happening Now 8 47 75% 25%
HLN Morning Express w/Robin Meade 7 152 69% 31%
MSNBC MSNBC Live w/ Thomas Roberts 157 232 47% 53%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 33 46% 54%
Fox News Happening Now 20 47 75% 25%
HLN Raising America 144 391 29% 71%
MSNBC Now w/Alex 329 863 60% 40%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 33 46% 54%
Fox News America’s News HQ 6 16 64% 36%
HLN News Now 11 30 12% 88%
MSNBC Andrea Mitchell Reports 92 189 58% 42%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 33 46% 54%
Fox News The Real Story w/Gretchen Carlson 147 302 62% 38%
HLN News Now 3 30 12% 88%
MSNBC News Nation w/ Tamron Hall 68 183 54% 46%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 1 33 46% 54%
Fox News Shepard Smith Reporting 15 45 55% 45%
HLN News Now 5 30 12% 88%
MSNBC The Cycle 161 382 62% 38%
MSNBC The Cycle (w/ Host Accounts) 233 1153 60% 40%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 116 858 62% 38%
Fox News Your World 87 413 59% 41%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 408 651 51% 49%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 35 180 51% 49%
Fox News The Five 515 762 64% 36%
Fox News The Five w/Hosts 1290 3722 72% 28%
HLN Evening Express 9 22 75% 25%
MSNBC The Ed Show 2359 5204 43% 57%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 4 11 0% 100%
CNN The Situation Room (6 – 6:30) 20 180 51% 49%
CNN Crossfire With Hosts (6:30 – 7) 346 1212 71% 29%
Fox News Special Report w/Bret Baier 233 784 62% 38%
HLN Evening Express 5 22 75% 25%
MSNBC PoliticsNation w/ Al Sharpton 392 931 54% 46%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 173 417 77% 23%
E E! News 247 3209 23% 77%
Fox News On The Record w/Greta Van Susteren 652 1843 54% 46%
HLN Jane Velez-Mitchell 77 211 30% 70%
MSNBC Hardball w/ Chris Matthews 979 1866 54% 46%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 346 6990 42% 58%
Fox News The O’Reilly Factor 407 887 64% 36%
HLN Nancy Grace 119 260 32% 68%
MSNBC All In w/ Chris Hayes 1617 3087 55% 45%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 193 10949 84% 16%
Fox News The Kelly File 1910 3231 60% 40%
HLN Dr Drew On Call 103 214 28% 72%
MSNBC The Rachel Maddow Show 1608 4571 52% 48%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 2999 6990 42% 58%
HLN HLN After Dark 48 190 33% 67%
MSNBC The Last Word w/Lawrence O’Donnell 529 1209 50% 50%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett (11p-11:30p) 25 417 77% 23%
CNN Crossfire (11:30p – 12a) 0 11 0% 100%
CNN Crossfire With Hosts (11:30p – 12a) 10 1212 71% 29%
Comedy Central The Daily Show (11-11:30) 480 2205 60% 40%
Comedy Central The Colbert Report (11:30-12am) 176 1202 49% 51%
Fox News The O’Reilly Factor 90 887 64% 36%
FXX Totally Biased (11-11:30) 8 119 55% 45%
HLN ShowBiz Tonight 12 52 32% 68%
MSNBC All In w/Chris Hayes 210 3087 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.