Apart from show specific hashtags, the top topic in Cable News Twitter on Saturday was ISIS. But ISIS is continuing to fade — so much that #Blackfish almost surpassed #Isis. (#Blackfish is the hashtag of the CNN documentary about killer whales — a documentary that has not been shown recently!).
Saturdays usually belong to Fox News’ Cashin’ In, and yesterday was no different for Eric Bolling’s half-hour show. With just a half-hour of air-time, he managed to more than double the Twitter engagement of his competitors — in and out of the same hour. Imagine how well he’d do with a full hour?
ISIS lead the trending topics charts for Cable News Twitter, although not so strongly as before. As the President’s speech gets further and further back and little new news come out of the conflicts, we might see some other topic displace it soon. Or we might not. I am fairly certain of one of those two being true.
On a personal note, I apologize for the recent delay in posting updates to the blog, but I had to deal with this issue:
(That was in the hills above Palo Alto CA looking out over a fog covered Pacific Ocean)
Friday saw our new normal of Megyn Kelly getting the best hour and Sean Hannity winning best day. Megyn Kelly has really managed to take the lead in Twitter these days, garnering numbers that used to be unheard of for Fox News. I have to wonder if there’s been a renewed effort at Fox on social media; if so, to whomever is doing it: job well done.
It’s also worth noting that Bill Maher managed to almost eclipse Hannity in total tweets for the day….
ISIS managed to steal 9-11 away from, well, 9-11 on Cable News Twitter, perhaps driven by Fox News’ focus on current day problems and MSNBC’s throwing itself on the casket of Today show re-runs from 2001 (which I did not count given that it’s not really news at this point).