Trending Topics in Cable News, January 27, 2014: Ukraine and #digitalmaidan

Cable News Trending Topics for 2014-01-27

Two very unusual things happened on Monday.  First, MSNBC managed to pull into first place ahead of CNN, which almost always sits in first place.  Second, hashtags related to the Ukrainian crisis dominated the conversation, with 3 of the top 4 tags being related to events in that country.  It may be that protests there are starting to move toward the top of the news.  We’ll see how it goes…

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2214 MSNBC: All In w/ Chris Hayes
Most Mentions During Day 14009 CNN: Piers Morgan Live

The Ed Show was just a few mentions short of All In for a virtual tie for first place.  See how all the cable news shows ranked yesterday.

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Cable News Twitter Ratings for Monday, January 27, 2014 – MSNBC’s Primetime Chasm

It was neck and neck on Twitter yesterday for Chris Hayes, with 2214 mentions, and Ed Schultz, with 2203 mentions as the two shows dominated cable news chat.

What’s interesting is how quiet the gap is between the two shows: Al Sharpton got under 500 mentions and Chris Matthews under 700.  I’ll never understand how a network like MSNBC can fail to follow best practices consistently through the evening.  It’s an opportunity to keep an audience engaged throughout the evening, but they’re dropping the ball between the shows. 

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Trending Topics in Cable News for Sunday, January 26, 2014 — Grammys and #Nerdland

Cable News Trending Topics for 2014-01-26

Although it wasn’t a cable news show, the Grammys still managed to be the dominate topic when discussing Cable News shows, courtesy of E! News.  #Nerdland, the hash tag for the Melissa Harris-Perry show on MSNBC, managed to come in second, while her show was the most mentioned show during its broadcast as well as throughout the day. No other specific topics dominated the day.

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4652 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 9140 MSNBC: Melissa Harris-Perry Show

You can see the full set of ratings for the day here.

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Cable News Twitter Ratings for Sunday, January 26, 2014 — It was Melissa Harris-Perry Day!

A great double win by the Melissa Harris-Perry show: best hour and most mentions during the day, with volumes about double her normal levels. 4652 mentions during her last hour was a very high number, better than the best we see with weekday, primetime shows.

An interesting addition to the day was MSNBC’s irregularly scheduled “Taking the Hill Show”, which ran at 1pm, and received a modestly decent amount of mentions during its hour and day.

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Turnquest, Murphy Dominate Buzz in Florida’s 18th Congressional District

In 2012, democrat Patrick Murphy narrowly defeated Allen West by less than 2500 votes to take Florida’s 18th congressional district, and he’s looking to repeat his victory this year in the mid-term elections.  But the closeness of the vote has encouraged a large pool of republican contenders, each who feel that without West’s baggage they could switch the district from D to R.

An early look at the race shows us that, on Twitter at least, all the buzz is around two candidates: the incumbent Murphy and the challenger Calvin Turnquest:

Twitter mentions in FL-18

Twitter mentions in FL-18 – Click to Enlarge

The other GOP contenders have plenty of time to ramp up their social media presence, but it is my observations that Mr. Turnquest has a natural fluency with social media that may be hard for them to surpass.  Given how close the last election was, it would do the GOP good to pick a candidate who can reach voters in all channels, and until the others demonstrate a core competency in Social Media, on just the mechanics of politics Mr. Turnquest looks like an early leader.