Category Archives: Nan Rich

How Florida’s Gubernatorial Hopefuls Ended The Year On Twitter

Posted on by

Let’s just say The Grinch stole Cristmas …

Click to enlarge, although it doesn't get better for Crist if you do...

Click to enlarge, although it doesn’t get better for Crist if you do…

After a huge spike for the announcement of his campaign, Charlie Crist has taken a seat in the back of the Twitter bus along with Senator Bill Nelson and fellow democratic hopeful Nan Rich.  Meanwhile, up front, Rick Scott is clearly driving the bus…

A look at a detailed analysis of Charlie Crist’s recent Twitter activity shows us a couple of key things:

  • He’s not tweeting every day (see the daily stats tab) or with any decent regularity
  • Most of the mentions of Crist are not in response to his Twitter activity, but spontaneous comments from others

Compare this to Rick Scott’s Twitter statistics, and you can see the difference a consistent and constant use of social media makes — much more of the Twitter conversation about Rick Scott is driven by Scott’s social media team.  About 12% of the mentions of Charlie Crist on Twitter are driven by Crist, while almost 40% of the discussion of Scott is driven by his tweets.  Charlie Crist should be able to swamp the discussion on Twitter right now, given that the news about him is generated by him. 

The difference a little effort makes is between being adrift in social media and controlling or at least shaping the conversation.  Even Senator Nan Rich is able to drive 33% of the conversation about herself on Twitter.

Crist’s half-hearted use of Twitter even extends to his home page, which looks like he hired a 13-year old to do a knock-off of Nan Rich’s Twitter home page:

2014-01-02_13-30-27

Where have I seen this before?

Compare that to Rich’s:

2014-01-02_13-30-39

I knew it looked familiar!

Rich’s looks more professional all the way around.  And I can’t help but noticing that in the photos block, Crist’s photos are basically all just of him, while Rich’s are of her and other people.  Charlie’s managing to turn Twitter into an anti-social media, I’m afraid.

For the sake of completeness. I’ll note that Rick Scott’s page is a bit stark in its design:

2014-01-02_13-39-36 But at least his photos aren’t all of himself.

What’s disturbing about Crist and Twitter aren’t the numbers or style themselves, per se. They can all be fixed long before the elections.  Rather, it’s the lack of effort that the Crist campaign is putting into social media. Given the cost of a bare-bones social media effort is so small, the lack of investment here, where the ROI is so high, makes me wonder about whether the campaign is getting the big things right, too.

The 2014 Florida Gubernatorial Race on Twitter — The Elephant in the Room

Posted on by

The start of November saw Charlie Crist’s filing to run for Florida’s Governor as a Democrat.  This was an event so unsurprising that the GOP had attack ads out virtually before his announcement. Still, the announcement caused a splash on Twitter, and Crist managed to dominate the conversation for a few days:

November, 2013, chart of Twitter mentions for Florida's gubernatorial candidates

Click to enlarge

Continue reading →

The State of Florida’s 2014 Gubernatorial Race on Twitter

Posted on by

With Alex Sink deciding to drop out of the race for governor, it’s worth taking a look at how the other potential candidates have been doing over the past few months:

 [chartboot version= ‘3.0’ code= ‘AA2D’ border= ‘1’ width= ‘700’ height= ‘400’ attribution= ‘0’ jsondesc= ‘{“containerId”:”visualizationAA2D”,”dataTable”:{“cols”:xxx00xxx{“id”:””,”label”:”Date”,”pattern”:””,”type”:”string”},{“id”:””,”label”:”Crist”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Iorio”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Diaz”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Nelson”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Putnam”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Rich”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Scott”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Sink”,”pattern”:””,”type”:”number”},{“id”:””,”label”:”Weatherford”,”pattern”:””,”type”:”number”}xxx01xxx,”rows”:xxx00xxx{“c”:xxx00xxx{“v”:”Jun-13″,”f”:null},{“v”:2454,”f”:null},{“v”:36,”f”:null},{“v”:151,”f”:null},{“v”:2961,”f”:null},{“v”:345,”f”:null},{“v”:1142,”f”:null},{“v”:21621,”f”:null},{“v”:416,”f”:null},{“v”:790,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”Jul-13″,”f”:null},{“v”:1627,”f”:null},{“v”:25,”f”:null},{“v”:87,”f”:null},{“v”:1885,”f”:null},{“v”:174,”f”:null},{“v”:1685,”f”:null},{“v”:34329,”f”:null},{“v”:55,”f”:null},{“v”:1103,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”Aug-13″,”f”:null},{“v”:921,”f”:null},{“v”:42,”f”:null},{“v”:75,”f”:null},{“v”:2451,”f”:null},{“v”:337,”f”:null},{“v”:1461,”f”:null},{“v”:21409,”f”:null},{“v”:130,”f”:null},{“v”:2559,”f”:null}xxx01xxx},{“c”:xxx00xxx{“v”:”Sep-13″,”f”:null},{“v”:935,”f”:null},{“v”:80,”f”:null},{“v”:41,”f”:null},{“v”:2603,”f”:null},{“v”:220,”f”:null},{“v”:697,”f”:null},{“v”:10126,”f”:null},{“v”:772,”f”:null},{“v”:1236,”f”:null}xxx01xxx}xxx01xxx,”p”:null},”options”:{“legend”:”right”,”title”:”Twitter Mentions (Through 9/21/13)”,”isStacked”:false,”vAxes”:xxx00xxx{“title”:null,”minValue”:null,”maxValue”:null,”viewWindow”:{“max”:null,”min”:null},”useFormatFromData”:true},{“viewWindow”:{“max”:null,”min”:null},”minValue”:null,”maxValue”:null,”useFormatFromData”:true}xxx01xxx,”animation”:{“duration”:500},”booleanRole”:”certainty”,”hAxis”:{“minValue”:null,”maxValue”:null,”viewWindow”:null,”viewWindowMode”:null,”useFormatFromData”:true}},”state”:{},”isDefaultVisualization”:true,”chartType”:”ColumnChart”}’ ]

What’s interesting is how much of the steam has gone out of Twitter for all but Rick Scott.  Charlie Crist has been appearing at a bunch of local events, but without making a formal announcement he’s flying under the radar.  Nan Rich is still not igniting passion on social media.  That leaves it open for Rick Scott to define the topics of the conversation and to wait for the economy to further improve.  It seems to me that the longer Crist waits, the stronger Scott gets. 

 

10 Things Nan Rich Needs To Do On Social Media

Posted on by

nanNan Rich is the only declared democratic candidate for Florida’s governor race in 2014.  She’s already picked up significant endorsements.  And, yet, she’s in danger of becoming the sunshine state’s Rodney Dangerfield: she don’t get no respect.  (Except by Republicans.)

It’s clear that she’s going to have to fight an insurgent’s battle for the office, and that means harnessing social media.  Unfortunately, she’s only lightly used social media so far, and that light use isn’t giving her the boost she needs to capture Tallahassee.  I’ve posted other articles comparing the results she gets on Twitter to other potential candidates, and it’s obvious that she is way behind.

But that can change. Senator Rich can quickly improve her use of social media and end up dominating the conversation in the race.  To achieve that improvement there are 10 simple things Rich needs to do:

Continue reading →

Florida’s 2014 Governor Race on Twitter, April & May 2013

Posted on by

The range of possible candidates for Florida’s 2014 gubernatorial race continues to grow even as many of the potential candidates remain coy about their intentions.  But most are not just playing coy, they’re playing dead on Twitter, judging by activity over the past two months:

Click to enlarge

Click to enlarge

Only current governor Rick Scott has an ongoing, regular pulse on Twitter; the rest have a brief moment of activity and settle back down into quiet.

Other than the first wave of speculation about Bill Nelson’s candidacy it’s been fairly quiet for him.  I will  add Pam Iorio this month and will have her data starting with the June charts.  So far, though, she’s not creating a big impact on Twitter.

As you can see from the charts, only Will Weatherford and Charlie Crist have an ongoing ability to generate talk on a level similar to Rick Scott.  With the state’s legislative season coming to an end, it will be interesting to see if Weatherford continues to generate conversation or disappears back into the noise.

And poor Nan Rich — even though she is more or less the only declared democratic candidate she can’t get a break from the party or from Twitter.  I’ll look at her candidacy on Twitter in more detail later on this month.