Cable News Twitter slowed down on Friday, with events in Ferguson becoming a lot less 24/7-ish. Fox News’ On The Record had the best hour, while CNN’s continuing live coverage managed to win the day for Don Lemon and the CNN Tonight crew.
Category Archives: Cable News Twitter Ratings
Lawrence O’Donnell’s Well Timed Tweet Wins Him Cable News Twitter on Thursday, August 21, 2014
Lawrence O’Donnell won the best hour on Cable News Twitter, something I don’t know that I’ve seen before! It was all because of retweets of this post:
Breaking: Officer who shot Michael Brown did not file an incident report. Details @TheLastWord at 10pm
Lawrence O’DonnellThe post came out 10 minutes before the show, and received a very heavy volume of retweets, mentions, and replies, a large percentage of which fell during his broadcast. Clearly, there’s a lesson there — release your bombshell news right before your broadcast!
Don Lemon managed to bring in the best day, overall, with CNN Tonight. He’s still in Ferguson, getting lots of airtime, which generates engagement. I have to say I like in the field Don Lemon a lot better than at the anchor desk Don Lemon. It’s not quite Cronkite-goes-to-Vietnam, but whenever the anchors hit the road it adds a certain importance to the news.
Hayes and Hannity win Cable News Twitter on Wednesday, August 20, 2014
Chris Hayes came out on top Wednesday with the most mentions throughout the day, while Sean Hannity had the best hour. The best reach was had by Anderson Cooper, which indicates that even though he had about 60% of the daily mentions of Chris Hayes, his mentions were likely seen by more people.
Regardless, a good day (mention-wise) by all…
As Ferguson quiets, other networks catch up to Hayes: Cable News Twitter Ratings for Tuesday, August 19, 2014
With events last night in Ferguson calmer, there’s been a real change in the Twitter ratings for Tuesday. Monday, Chris Hayes got over 14K mentions in one hour; Tuesday, he didn’t make it over 2K in an hour. Monday, Chris had over 43K mentions in total; Tuesday, he go about half that.
As a result, the winners for Tuesday were The Kelly File, with 4K mentions in an hour, and the Tapper and Lemon team on CNN with about 34K mentions throughout the day. Still, it was a good day overall for all news programs, and mentions ran high across the board.
For good measure I counted tweets that mention Eric Bolling as being for The O’Reilly Factor yesterday (and revised Monday’s numbers as well), thinking there might have been a huge spike because of Mr. Bolling’s immense popularity on social media. Alas, that did not happen.
Technical note:
Starting today, I am including additional statistics in the per show report, and have abbreviated the column titles a bit to make things fit. As before, I am giving the total number of mentions during the broadcast hour (Twts Hour) and throughout the day (Twts Day). And I am still giving the approximate breakdown of male vs. female mentions (for the day, not for the hour). In addition, there are three new columns of data. The first two are the number of unique “tweeters” (UT) during the hour and day: these are the number of people who have sent tweets mentioning the show, regardless of how many tweets they send. It’s a breadth vs. depth comparison with the total number of tweets.
Another new metric is “reach”, which is a very squishy number that attempts to measure how many “impressions” the mentions might have. It’s squishy, because it doesn’t actually measure the impressions, just the possibility of impressions. If you view the number not as anything other that a relative comparison, it makes more sense, I believe. There is more description of this metric in the footnotes.
Chris Hayes Sends Shockwaves Through The Internet: Cable News Twitter Ratings for Monday, August 18, 2014
Schedules on Monday night were again in disarray as networks followed events in Ferguson. Fox News had Shepard Smith on the “holodeck”. CNN had Jake Tapper and Don Lemon live on the ground. And MSNBC, while largely keeping to its schedule, had Chris Hayes and Craig Melvin reporting throughout the evening.
Because of this, I would say you should look more at the daily mentions than the hourly, as people were not always in their normal slot. With that in mind, here’s some key observations:
- Holy moly, did Chris Hayes get a lot of mentions. He personally got talked about more than MSNBC as a whole does on slow days. Part of that is that he got a late start on Sunday (as things heated up when the curfew went into effect), but, still, that’s a lot of mentions…
- Jake Tapper and Don Lemon each individually broke through the 10K mark.
(Don Lemon doesn’t normally have a show on Mondays, so I had to run his count separately from the daily analysis)I have now updated “CNN Tonight” to include the two as hosts. - Did I mention how high Chris Hayes’ mentions were?
A final observation: Ferguson is an opportunity for some folks besides the hosts to shine as actual on the air reporters for the networks. And this has pointed out something important: Cable News has a real journalism problem.
Especially you, MSNBC. Sit down with me for a moment…
Each of your shows has a cult-of-stardom anchor, and it seems like the creatives below the anchor are mostly given miss-the-mark titles like “digital writer” and “producer”. Yet they are, in fact, serious journalists and editors and deserve to be called so1.
Want to know what amazing reporting looks like? We just saw a glimpse of it last night when MSNBC producer/reporter Erin Delmore was streaming video from her phone in order to go where a camera crew couldn’t go. That was real, gritty, leading edge, and technically savvy journalism. Do you think Chris Matthews can stream video from his phone?
I know you have a stable of contributors, and I respect them all. They are there to interpret the news, providing opinion and commentary. But they are not, primarily, reporters. You have guys like Trymaine Lee who have a Pulitzer — how often do we see him? Not enough.
It’s no secret that the viewers of the networks all skew older, with the right tail far out of the demo. Getting more — and younger — faces on air and giving them recognition would go a long ways towards fixing that. It’s not about just dropping a younger body into the same old role (hi, Ronan), it’s about allowing people with differing ways of relating to people, journalism and, yes, technology to inform the delivery of the news.
Try it. Your advertisers will love you. Your audience too.
Thanks for listening, MSNBC. 🙂
1: I’m sure that the titles are the tip of the iceberg on deeper issues. I worked for a media company in the 80s, and the union rules were perplexing. Tough, solve the issues, it’s hurting your bottom line.