MSNBC’s #AdvancingTheDream Advances on Twitter

Posted on September 8, 2013 by Charles McGuinness

Last Friday (9/6/13), MSNBC replaced two hours of prime time programming with “Advancing the Dream: Live from the Apollo Theater“. The show was hosted by PoliticsNation’s Rev. Al Sharpton and featured guests including Stevie Wonder, Magic Johnson, Condoleezza Rice, Tyler Perry and Cathy Hughes.

The show promoted the hashtag “#AdvancingTheDream”, which was a smart way to engage the audience via social media. And the engagement it received on Twitter was great: Continue reading →

Cable News Twitter Ratings for Saturday, 2013-09-07

Posted on September 8, 2013 by Charles McGuinness

Cable News Ratings for 2013-09-07

On the weekend, we see, as usual, that the only two shows that generate any significant Twitter engagement are MSNBC’s Up with Steve Kornacki and the Melissa Harris-Perry show. For the most part, this is because these are the only shows that work at engaging their audience via social channels.

Note: All times are in ET.

Ratings for Weekends 6am

Network	Show	Tweets Hour	Tweets Day
CNN	New Day	20	446
Fox News	Fox and Friends Weekend	31	225

Continue reading →

Cable News Twitter Ratings for 2013-09-06

Posted on September 7, 2013 by Charles McGuinness

Cable News Ratings for 2013-09-06

Notes:

MSNBC Replaced All-in with Chris Hayes and the Rachel Maddow show with a special, “Advancing the Dream”. I have included stats for that show here.
There was no Lastword with Lawrence O’Donnell, even if I included the stats herein.
I’m still gradually bringing the entire Cable News schedule online for the stats, please bear with me for any gaps you see.

Ratings for Weekdays 6am