This is the first ratings report where I’ve estimated the gender breakdown of the audience. You can see the links at the end for more information on how this is done.

There’s some interesting things to observe about the mixture of people who tweet news shows.  First, in general, more men than women seem to tweet at shows.  I do; I guess we’re the grumpy grandpas shouting at the TV…

The second thing is the gender distribution for the various networks.  If you look at Fox News, you won’t find a show that gets a larger female response than male response.  The other networks have an ebb and flow based upon the show.  I’ll do a more thorough analysis in the future, but it appears on the surface that on the Male to Female spectrum, the networks run Fox, CNN, MSNBC, HLN.  It will be a while before I have enough data to declare something a trend, though.

On to the ratings for the 17th…

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Piers Morgan is crushing it again.  I really must do an analysis to figure out what his tweeps are talking about.

Also, today saw the debut of Elisabeth Hasselbeck on Fox and Friends.  The show came on strong on Twitter with its new hashtag, #BetterWithFriends.  It’s probably better with Elisabeth, to be fair.

Given the day’s events in Washington DC, it should be no surprise that the shooting was a big aspect of what was being talked about on Twitter; nearly 25% of all tweets that mentioned a cable news show also mentioned “shoot” (or variants), “navy”, or “murder”.  “Syria”, on the other hand, was in about 2% of the tweets. Many more people mentioned “Hasselbeck”. And Obamacare.  Of course, nobody was talking about the debt limit…

Here’s the numbers for the day:

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The ides of September were good to MHP Show, as it continued to dominate twitter during the day.  But the reality is that only MHP and Up with Steve Kornacki even try, it seems…

Top Shows for the day:

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It was all Melissa Harris-Perry show on Saturday, 2013-09-14, as the MHP show took top billing for number of mentions during an hour of the show and number of mentions throughout the day.

Here’s the overall counts of mentions for shows that aired this day:

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Cable News Ratings for 2013-09-13…

Happy Friday the 13th!

It was Gretchen Carlson’s last day on Fox and Friends, with Elisabeth Hasselbeck coming in to replace Gretchen on Monday.  But even Gretchen’s departure couldn’t stir the tweets of the needs a second cup of coffee crowd on Fox.  Morning Joe, whose audience presumably has faithfully visited their Starbucks barista early in the morning, was able to get much higher engagement from Twitter.

CNN’s new Crossfire seems to have done pretty well, especially when you include mentions of any of the 4 hosts’ accounts.

But the champs of the day, as frequently the case, are MSNBC’s Ed Schultz with the most mentions during a show, and CNN’s Piers Morgan, with the most mentions overall during the day.  I really think the two of them would make an awesome reboot of “the odd couple”.

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