Well, that was unexpected. Chris Hayes got the most mentions during a show, while the Colbert Report got the most mentions during the day. MSNBC had the most mentions overall. Of the regular news networks, HLN had the highest female viewership, while CNN nosed past Fox news to get the male viewers. Maybe they should rename their networks: CNN blue and CNN pink? Or CNN Mars and CNN Venus? I think it could work…
Category Archives: Cable News Twitter Ratings
Cable News Twitter Ratings for Wednesday, September 25, 2013
E! News had another good day in Twitter mentions, but not good enough to come close Piers Morgan and Sean Hannity, the second and first place winners in total tweets during the day. For tweets during a broadcast, MSNBC’s The Ed Show took its usual top position. And while that’s usually enough to propel MSNBC to first place in the overall network counts, Hannity;’s strong showing put Fox News over the top on Wednesday.
Cable News Twitter Ratings for Tuesday, September 24, 2013
Way to go, E! News, for winning the day — and the Ed Show for winning most mentions during a broadcast.
I’ve added a new feature as of today’s report: A breakdown in counts by network. This is a count of all mentions of all news shows, regardless of what day the show originally airs on. So, for example, you see HBO listed; the only HBO show I include is Real Time with Bill Maher (it’s newsy enough). Even though it’s not playing today (well, it plays any time people want to see it, I guess), it still got 589 mentions.
It’s kind of sad that HLN manages to come in behind Comedy Central and E!, but that’s what happens when you don’t really make an effort at social media.
For earlier articles on cable news twitter ratings, please see this.
Cable News Ratings for 2013-09-24
How Engaged are Twitter Users with Cable News Shows?
Who Tweets to Cable News Shows?
If you look at the overall volume of tweets that mention cable news shows, it’s clear that there’s a lot of chatter going on. But who are all these people? How engaged are they? Are they people who casually mention a show once and then never again, or are they engaged in a conversation with and about cable news shows?
To answer these kinds of questions, I analyzed all tweets mentioning cable news shows over the span of a four week period. During that period, approximately 600,000 distinct Twitter screen names tweeted over 2 million messages that mentioned either a show or a host — a little over three tweets per user, on average.
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Cable News Twitter Ratings for Sunday, September 22, 2013
We should probably just call the weekends “The Melissa and Steve Show”, since they get the vast majority of tweets. I’m still trying to figure out what MSNBC is doing, long term, with the 5pm time slot that Ed Schultz vacated upon his return to weekdays; today it seemed to be coverage of the memorial ceremony at the Navy Yard. Is it going to be prison, or news?
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Ratings for 2013-09-21