CNNi and Kelly win Cable News Twitter for Thursday, October 9, 2014

CNN’s picking up … internationally. Thursday saw The Kelly File win best hour, and CNN International win best day.  It’s probably safe to say that a lot of CNNi’s traffic was not domestic, but it’s hard to say (less than 2% of all tweets have any geographical information with them, which should make you always suspect any conclusions people draw about geography).

Following CNNi for best day was The Five, Hannity, Kelly, and Colbert.  Following Kelly for best hour was Hayes, Morning Joe, Ed Show, and Hannity. A quiet day for Sean, who is normally #1 for the day and #2 for the hour!

Click to enlarge

Raw data for the day: 2014-10-09-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-10-09

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2604 Fox News: The Kelly File
Most Mentions During Day 8639 CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 58 0 42 178,438 41% 59%
CNN Sombody’s Gotta Do It 79 497 69 435 4,631,884 60% 40%
Fox News The Kelly File 306 5,120 208 2,710 38,062,064 56% 44%
MSNBC The Rachel Maddow Show 97 3,428 73 1,650 8,224,936 51% 49%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 28 1 25 366,328 38% 62%
CNN CNN International 341 8,639 257 6,694 120,445,457 53% 47%
Fox News Hannity 189 5,634 141 3,312 46,040,077 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 28 1,945 17 954 6,534,443 53% 47%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 28 0 24 127,466 57% 43%
CNN CNN International 787 8,639 453 6,694 120,445,457 53% 47%
Fox News On The Record w/Greta Van Susteren 40 2,426 32 1,516 11,775,884 56% 44%
HLN Nancy Grace 10 521 7 326 2,101,171 41% 59%
MSNBC Hardball w/Chris Matthews 19 1,479 18 760 3,956,587 61% 39%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 10 1,247 10 981 3,172,004 61% 39%
Al Jazeera Inside Story 0 9 0 4 17,590 100% 0%
CNN CNN International 421 8,639 336 6,694 120,445,457 53% 47%
Fox News RedEye 831 2,602 133 1,311 9,074,428 70% 30%
MSNBC All In w/Chris Hayes 15 4,387 10 2,354 36,191,319 56% 44%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 58 0 42 178,438 41% 59%
CNN Early Start 0 0 0 0 0 0% 0%
Fox News The Five 0 15 0 12 32,040 50% 50%
MSNBC The Rachel Maddow Show 28 3,428 14 1,650 8,224,936 51% 49%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 0 28 0 24 127,466 57% 43%
CNN Early Start 0 0 0 0 0 0% 0%
Fox News FoxFriendsFirst 69 134 44 93 5,535,917 69% 31%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 25 111 23 85 360,800 56% 44%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 35 1,247 28 981 3,172,004 61% 39%
CNN New Day 367 2,212 313 1,664 74,479,954 58% 42%
Fox News Fox And Friends 166 1,473 130 1,069 14,136,766 57% 43%
HLN Morning Express w/Robin Meade 33 488 23 309 2,091,833 58% 42%
MSNBC Morning Joe 853 4,163 310 1,486 12,917,529 51% 49%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 44 1,247 34 981 3,172,004 61% 39%
CNN New Day 364 2,212 272 1,664 74,479,954 58% 42%
Fox News Fox And Friends 260 1,473 197 1,069 14,136,766 57% 43%
HLN Morning Express w/Robin Meade 58 488 52 309 2,091,833 58% 42%
MSNBC Morning Joe 1,422 4,163 487 1,486 12,917,529 51% 49%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 56 1,247 44 981 3,172,004 61% 39%
CNN New Day 281 2,212 205 1,664 74,479,954 58% 42%
Fox News Fox And Friends 362 1,473 292 1,069 14,136,766 57% 43%
HLN Morning Express w/Robin Meade 51 488 44 309 2,091,833 58% 42%
MSNBC Morning Joe 772 4,163 319 1,486 12,917,529 51% 49%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 115 1,247 92 981 3,172,004 61% 39%
CNN News Room 4 75 3 42 124,362 70% 30%
Fox News America’s Newsroom 52 147 38 90 5,217,959 55% 45%
HLN Morning Express w/Robin Meade 82 488 59 309 2,091,833 58% 42%
MSNBC The Daily Run Down (Melvin) 128 180 107 141 491,032 65% 35%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 2 28 1 25 366,328 38% 62%
CNN News Room 14 75 13 42 124,362 70% 30%
Fox News America’s Newsroom 32 147 23 90 5,217,959 55% 45%
HLN Morning Express w/Robin Meade 30 488 28 309 2,091,833 58% 42%
MSNBC José Díaz-Balart 148 1,040 89 632 20,535,352 40% 60%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 84 1,247 77 981 3,172,004 61% 39%
Al Jazeera Inside Story (11:30) 0 9 0 4 17,590 100% 0%
CNN @This Hour 62 392 48 312 16,028,205 65% 35%
Fox News Happening Now 28 207 18 153 13,397,367 57% 43%
HLN Morning Express w/Robin Meade 49 488 37 309 2,091,833 58% 42%
MSNBC News Nation w/ Tamron Hall 87 552 53 347 13,827,822 46% 54%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 74 1,247 66 981 3,172,004 61% 39%
CNN Legal View w/Banfield 135 244 78 158 1,050,726 77% 23%
Fox News Outnumbered 801 2,362 419 1,424 7,235,005 72% 28%
HLN HLN Now 8 74 8 54 215,852 43% 57%
MSNBC Andrea Mitchell Reports 129 355 82 254 2,260,576 50% 50%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 56 1,247 47 981 3,172,004 61% 39%
CNN Wolf 102 1,900 71 1,424 90,965,918 64% 36%
Fox News Happening Now 35 207 23 153 13,397,367 57% 43%
HLN HLN Now 3 74 3 54 215,852 43% 57%
MSNBC Ronan Farrow Daily 232 2,942 169 2,650 9,173,557 28% 72%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 83 1,247 81 981 3,172,004 61% 39%
CNN News Room 12 75 4 42 124,362 70% 30%
Fox News The Real Story w/Gretchen Carlson 177 483 122 303 1,712,038 68% 32%
HLN HLN Now 12 74 6 54 215,852 43% 57%
MSNBC The Reid Report 577 1,103 147 467 3,099,209 31% 69%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 75 4 42 124,362 70% 30%
Fox News Shepard Smith Reporting 46 119 39 97 422,423 62% 38%
HLN HLN Now 6 74 4 54 215,852 43% 57%
MSNBC The Cycle 143 296 81 175 1,170,486 49% 51%
MSNBC The Cycle (w/ Host Accounts) 161 822 94 526 3,022,483 59% 41%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 90 1,247 75 981 3,172,004 61% 39%
CNN The Lead w/Jake Tapper 140 1,776 110 1,350 23,957,524 64% 36%
Fox News Your World 65 283 55 233 5,675,674 65% 35%
HLN Nancy Grace 12 521 11 326 2,101,171 41% 59%
MSNBC Now w/Alex Wagner 89 217 46 149 1,353,240 56% 44%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 1 9 1 4 17,590 100% 0%
CNN The Situation Room 177 1,900 131 1,424 90,965,918 64% 36%
Fox News The Five 5 15 5 12 32,040 50% 50%
Fox News The Five w/Hosts 973 8,161 589 4,358 31,767,532 62% 38%
MSNBC The Ed Show 1,285 2,436 444 963 11,325,804 56% 44%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 45 1,247 37 981 3,172,004 61% 39%
CNN The Situation Room (6 – 6:30) 373 1,900 314 1,424 90,965,918 64% 36%
Fox News Special Report w/Bret Baier 225 1,180 161 865 12,974,505 60% 40%
MSNBC PoliticsNation w/ Al Sharpton 69 140 52 101 1,666,262 49% 51%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 3 28 3 24 127,466 57% 43%
CNN Out Front w/Erin Burnett 263 641 180 394 2,551,613 73% 27%
Fox News On The Record w/Greta Van Susteren 904 2,426 587 1,516 11,775,884 56% 44%
HLN Jane Velez-Mitchell 0 1 0 1 7,478 0% 0%
MSNBC Hardball w/ Chris Matthews 758 1,479 329 760 3,956,587 61% 39%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 44 1,247 39 981 3,172,004 61% 39%
CNN Anderson Cooper 360 657 3,422 441 2,422 96,908,921 45% 55%
Fox News The O’Reilly Factor 466 1,341 252 799 5,287,415 61% 39%
HLN Nancy Grace 254 521 129 326 2,101,171 41% 59%
MSNBC All In w/ Chris Hayes 1,518 4,387 584 2,354 36,191,319 56% 44%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 87 485 70 325 1,173,238 56% 44%
Fox News The Kelly File 2,604 5,120 1,303 2,710 38,062,064 56% 44%
HLN Dr Drew On Call 315 720 149 335 750,854 24% 76%
MSNBC The Rachel Maddow Show 1,167 3,428 534 1,650 8,224,936 51% 49%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 4 28 3 25 366,328 38% 62%
CNN CNN Tonight w/ Hosts 506 2,440 417 1,822 70,355,908 63% 37%
Fox News Hannity 1,213 5,634 774 3,312 46,040,077 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 1,033 1,945 465 954 6,534,443 53% 47%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 21 1,247 21 981 3,172,004 61% 39%
CNN Anderson Cooper 360 136 3,422 102 2,422 96,908,921 45% 55%
Comedy Central The Daily Show (11-11:30) 226 2,695 165 2,267 8,608,332 51% 49%
Comedy Central The Colbert Report (11:30-12am) 394 4,417 378 3,863 4,450,530 62% 38%
Fox News The O’Reilly Factor 92 1,341 60 799 5,287,415 61% 39%
MSNBC All In w/Chris Hayes 188 4,387 155 2,354 36,191,319 56% 44%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.