Florida Governor’s Race on Twitter, March 2013

March is in the history books.  How did Twitter treat our much talked about gubernatorial possibles? Here’s the frequency of Twitter mentions for each of them:

Click to Enlarge

Click to Enlarge

Rick Scott still dominates Twitter — as the sitting governor, you’d expect that.  Charlie Crist is doing pretty well in mentions.  Perhaps rumors of his announcing a run at the Kennedy King dinner in May will drive his mentions higher in April?

The rest of them … only Will Weatherford is doing well (spoiler: on 4/2 Adam Putnam’s tweet about Florida’s 500 got a lot of play — we’ll see if that gives him a bump that lasts). The rest of the rest, not so well…

One thing that’s amazing — Rick Scott has this weird regular pulse to his mentions.  Here’s a longer term view of Scott’s mentions on Twitter:

Rick Scott's Heartbeat? Click to enlarge

Rick Scott’s Heartbeat? Click to enlarge

I ran this through a FFT (Fast-Fourier Transform) which shows the dominant frequencies in the Twitter activity:


What we see is that Twitter activity for Rick Scott tends to be clustered on a 4-day and a 7-day cycle.  Eyeballing the (previous) chart, you can see the weekly cycle at work.  One has to wonder if this isn’t some strange way governor’s office works — do they just send out news on Tuesdays and Fridays?  I’m not sure — I’ll dig into this next month if this keeps up!