Cable News Twitter Ratings for Thursday, May 22, 2014 — Blackfish circles the tank

Blackfish wins.  Not just best show, but most popular topic for the day.

Come on, CNN, why not just run the damn thing 24/7?.  You’ll save a lot of money.  It’s not like you’re planning on staying a news organization much longer.  You’ve turned Headline News into HLN, which I assume is short for Harpy Legal News.  You’re not sure whether you want to free your fish with Blackfish or fry them up with Bourdain.  And, apparently, the only news worth covering is either outrage or disaster.  My god, you lost Ali Veshi to Al Jazeera!  Al Jazeera! What’s next? Fareed Zakaria moves over to Comedy Central? (To be fair to Comedy Central, they do cover the news with more depth, so this could be a great idea).

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-22

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3076 CNN: Blackfish
Most Mentions During Day 12474 CNN: Blackfish

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 105 70% 30%
Fox News The Kelly File 133 2578 58% 42%
MSNBC The Rachel Maddow Show 178 3619 52% 48%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 42 82% 18%
CNN CNN Special Report 22 511 55% 45%
Fox News Hannity 194 5220 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 27 1602 47% 53%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 134 40% 60%
CNN Anderson Cooper 360 53 2126 45% 55%
Fox News On The Record w/Greta Van Susteren 76 4349 48% 52%
HLN Nancy Grace 18 845 31% 69%
MSNBC Hardball w/Chris Matthews 14 844 60% 40%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 16 1389 62% 38%
Al Jazeera Inside Story 0 31 65% 35%
CNN CNN International 219 5652 61% 39%
Fox News RedEye 76 725 68% 32%
HLN Dr Drew On Call 4 619 31% 69%
MSNBC All In w/Chris Hayes 32 4124 52% 48%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 105 70% 30%
Al Jazeera News 22 1389 62% 38%
CNN Early Start 0 0 0% 0%
Fox News The Five 10 116 77% 23%
MSNBC The Rachel Maddow Show 24 3619 52% 48%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 1389 62% 38%
Al Jazeera Real Money with Ali Velshi (3:30) 1 134 40% 60%
CNN Early Start 0 0 0% 0%
Fox News FoxFriendsFirst 54 129 79% 21%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 7 231 71% 29%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 24 1389 62% 38%
CNN New Day 160 1382 50% 50%
Fox News Fox And Friends 85 1255 56% 44%
HLN Morning Express w/Robin Meade 42 358 67% 33%
MSNBC Morning Joe 624 4149 55% 45%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 39 1389 62% 38%
CNN New Day 255 1382 50% 50%
Fox News Fox And Friends 203 1255 56% 44%
HLN Morning Express w/Robin Meade 23 358 67% 33%
MSNBC Morning Joe 1118 4149 55% 45%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 93 1389 62% 38%
CNN New Day 165 1382 50% 50%
Fox News Fox And Friends 244 1255 56% 44%
HLN Morning Express w/Robin Meade 49 358 67% 33%
MSNBC Morning Joe 1079 4149 55% 45%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 83 1389 62% 38%
CNN News Room 3 71 50% 50%
Fox News America’s Newsroom 24 47 76% 24%
HLN Morning Express w/Robin Meade 44 358 67% 33%
MSNBC The Daily Run Down 298 587 60% 40%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 42 82% 18%
CNN News Room 11 71 50% 50%
Fox News America’s Newsroom 9 47 76% 24%
HLN Morning Express w/Robin Meade 16 358 67% 33%
MSNBC Jansing & Co. 111 228 55% 45%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 77 1389 62% 38%
Al Jazeera Inside Story (11:30) 0 31 65% 35%
CNN @This Hour 78 1183 53% 47%
Fox News Happening Now 20 54 82% 18%
HLN Morning Express w/Robin Meade 5 358 67% 33%
MSNBC News Nation w/ Tamron Hall 88 189 54% 46%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 63 1389 62% 38%
CNN Legal View w/Banfield 23 44 60% 40%
Fox News Outnumbered 200 1680 77% 23%
HLN HLN Now 29 237 32% 68%
MSNBC Andrea Mitchell Reports 78 224 53% 47%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 60 1389 62% 38%
CNN Wolf 78 550 73% 27%
Fox News Happening Now 10 54 82% 18%
HLN HLN Now 18 237 32% 68%
MSNBC Ronan Farrow Daily 195 524 48% 52%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 91 1389 62% 38%
CNN News Room 7 71 50% 50%
Fox News The Real Story w/Gretchen Carlson 73 295 69% 31%
HLN HLN Now 37 237 32% 68%
MSNBC The Reid Report 305 1946 49% 51%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 7 71 50% 50%
Fox News Shepard Smith Reporting 55 124 65% 35%
HLN HLN Now 22 237 32% 68%
MSNBC The Cycle 173 512 54% 46%
MSNBC The Cycle (w/ Host Accounts) 189 1156 53% 47%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 77 1389 62% 38%
CNN The Lead w/Jake Tapper 51 790 59% 41%
Fox News Your World 176 1365 61% 39%
HLN HLN Now 23 237 32% 68%
MSNBC Now w/Alex Wagner 115 311 61% 39%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 2 31 65% 35%
CNN The Situation Room 73 550 73% 27%
Fox News The Five 59 116 77% 23%
Fox News The Five w/Hosts 553 3080 72% 28%
MSNBC The Ed Show 1436 3147 59% 41%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 37 1389 62% 38%
CNN The Situation Room (6 – 6:30) 29 550 73% 27%
CNN Crossfire 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 264 1146 73% 27%
Fox News Special Report w/Bret Baier 164 700 63% 37%
MSNBC PoliticsNation w/ Al Sharpton 513 1286 52% 48%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 5 134 40% 60%
CNN Out Front w/Erin Burnett 122 464 58% 42%
Fox News On The Record w/Greta Van Susteren 1203 4349 48% 52%
HLN Jane Velez-Mitchell 9 152 29% 71%
MSNBC Hardball w/ Chris Matthews 392 844 60% 40%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 62 1389 62% 38%
CNN Anderson Cooper 360 394 2126 45% 55%
Fox News The O’Reilly Factor 316 1035 71% 29%
HLN Nancy Grace 204 845 31% 69%
MSNBC All In w/ Chris Hayes 1601 4124 52% 48%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 28 105 70% 30%
CNN Blackfish 2186 12474 20% 80%
Fox News The Kelly File 1347 2578 58% 42%
HLN Dr Drew On Call 345 619 31% 69%
MSNBC The Rachel Maddow Show 1304 3619 52% 48%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 7 42 82% 18%
CNN Blackfish 3076 12474 20% 80%
Fox News Hannity 579 5220 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 498 1602 47% 53%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 40 1389 62% 38%
CNN Blackfish 2841 12474 20% 80%
Comedy Central The Daily Show (11-11:30) 414 2449 65% 35%
Comedy Central The Colbert Report (11:30-12am) 1333 8327 67% 33%
Fox News The O’Reilly Factor 157 1035 71% 29%
MSNBC All In w/Chris Hayes 262 4124 52% 48%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.