Cable News Twitter Ratings for November 15, 2013 — Ed Show and Anderson Cooper

MSNBC’s The Ed Show returned to its frequent best-in-hour slot on Friday, but Anderson Cooper, still riding on the strength of his Philippine typhoon coverage, won the best-in-day. Cooper’s win is no doubt facilitated by the international aspect of his story; that most of the tweets did not occur during the US broadcasts of his show is a clear sign that his conversation is now world wide.

Whenever I write an article about the great Twitter response CNN shows get — especially Piers Morgan — I inevitably get responses that trash talk CNN for getting low ratings in the US. ┬áBut for some of CNN’s personalities, their audience (and the revenues they generate) are world-wide, and judging them purely on US results is ignorant. ┬áCNN could afford to send Anderson Cooper to the Philippines not just because of the US market, but because of the worldwide market he provides content to…

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-15

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3013 MSNBC: The Ed Show
Most Mentions During day 23773 CNN: Anderson Cooper 360

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 52406 34598 389164535 52 % 48 %
MSNBC 39418 15075 168453332 52 % 48 %
Fox News 25681 13795 101730532 64 % 36 %
Comedy Central 8265 7033 32088068 59 % 41 %
HBO 4442 3359 10474609 60 % 40 %
E 3240 2310 25936177 25 % 75 %
HLN 1423 973 5168143 41 % 59 %
FXX 697 549 3242746 55 % 45 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#ac360 6059
#tcot 3111
#inners 3049
#obamacare 2902
#lnyhbt 2612
#blackfish 2470
#edshow 2368
#typhoon 2141
#maddow 2070
#typhoonhaiyan 1997

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 1972 9844 79% 21%
Fox News The Kelly File 273 3880 61% 39%
HLN Dr Drew On Call 21 66 21% 79%
MSNBC The Rachel Maddow Show 148 4047 51% 49%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 1000 23773 38% 62%
HLN Nancy Grace 10 229 30% 70%
MSNBC The Last Word w/Lawrence O’Donnell 57 767 55% 45%

Ratings for Weekends 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 153 4533 61% 39%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 677 23773 38% 62%
Fox News On The Record w/Greta Van Susteren 21 1107 58% 42%
HLN ShowBiz Tonight 1 17 71% 29%
MSNBC Hardball w/Chris Matthews 12 1341 59% 41%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 205 9844 79% 21%
Fox News RedEye 65 1346 66% 34%
MSNBC All In w/Chris Hayes 25 5489 52% 48%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 1249 23773 38% 62%
Fox News The Five 16 775 67% 33%
HLN ShowBiz Tonight 0 17 71% 29%
MSNBC The Rachel Maddow Show 25 4047 51% 49%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 49 76 31% 69%
Fox News FoxFriendsFirst 68 112 80% 20%
HLN Dr Drew On Call 2 66 21% 79%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 25 47 46% 54%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 177 1505 49% 51%
Fox News Fox And Friends 189 1329 64% 36%
HLN Morning Express w/Robin Meade 7 227 76% 24%
MSNBC Morning Joe 1073 4573 49% 51%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 323 1505 49% 51%
Fox News Fox And Friends 346 1329 64% 36%
HLN Morning Express w/Robin Meade 6 227 76% 24%
MSNBC Morning Joe 1002 4573 49% 51%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 293 1505 49% 51%
Fox News Fox And Friends 312 1329 64% 36%
HLN Morning Express w/Robin Meade 16 227 76% 24%
MSNBC Morning Joe 962 4573 49% 51%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 84 54% 46%
Fox News America’s Newsroom 35 71 81% 19%
HLN Morning Express w/Robin Meade 29 227 76% 24%
MSNBC The Daily Run Down 513 1355 52% 48%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 8 84 54% 46%
Fox News America’s Newsroom 24 71 81% 19%
HLN Morning Express w/Robin Meade 48 227 76% 24%
MSNBC Jansing & Co. 249 334 51% 49%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
CNN Legal View w/Banfield 16 51 70% 30%
Fox News Happening Now 27 70 66% 34%
HLN Morning Express w/Robin Meade 42 227 76% 24%
MSNBC MSNBC Live w/ Thomas Roberts 207 530 51% 49%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
CNN Around the World (News Room) 25 84 54% 46%
Fox News Happening Now 24 70 66% 34%
HLN Raising America 6 19 43% 57%
MSNBC Now w/Alex Wagner 382 871 55% 45%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 16 84 54% 46%
Fox News America’s News HQ 3 16 55% 45%
HLN News Now 3 34 39% 61%
MSNBC Andrea Mitchell Reports 489 884 38% 62%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 84 54% 46%
Fox News The Real Story w/Gretchen Carlson 213 444 63% 37%
HLN News Now 0 34 39% 61%
MSNBC News Nation w/ Tamron Hall 176 710 41% 59%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 84 54% 46%
Fox News Shepard Smith Reporting 81 614 53% 47%
HLN News Now 7 34 39% 61%
MSNBC The Cycle 154 392 66% 34%
MSNBC The Cycle (w/ Host Accounts) 252 1844 60% 40%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 137 1579 66% 34%
Fox News Your World 232 594 68% 32%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 628 2788 56% 44%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 67 558 59% 41%
Fox News The Five 457 775 67% 33%
Fox News The Five w/Hosts 1052 4504 67% 33%
HLN Evening Express 0 2 50% 50%
MSNBC The Ed Show 3013 5637 45% 55%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 5 8 86% 14%
CNN The Situation Room (6 – 6:30) 33 558 59% 41%
CNN Crossfire With Hosts (6:30 – 7) 427 2548 72% 28%
Fox News Special Report w/Bret Baier 52 473 60% 40%
HLN Evening Express 0 2 50% 50%
MSNBC PoliticsNation w/ Al Sharpton 713 1450 52% 48%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 139 344 69% 31%
E E! News 151 3240 25% 75%
Fox News On The Record w/Greta Van Susteren 222 1107 58% 42%
HLN Jane Velez-Mitchell 46 244 24% 76%
MSNBC Hardball w/ Chris Matthews 793 1341 59% 41%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 2697 23773 38% 62%
Fox News The O’Reilly Factor 116 727 59% 41%
MSNBC All In w/ Chris Hayes 2682 5489 52% 48%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 343 9844 79% 21%
Fox News The Kelly File 1511 3880 61% 39%
MSNBC The Rachel Maddow Show 1574 4047 51% 49%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN Unguarded with Rachel Nichols (10:30pm) 34 235 82% 18%
CNN Crossfire (Repeat 10-10:30) 0 8 86% 14%
Fox News Hannity 1011 4533 61% 39%
HBO Real Time w/Bill Maher 918 3998 60% 40%
MSNBC Up Late w/ Alec Baldwin (Not aired) 251 2794 66% 34%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Outfront w/Burnett (11-11:30pm) 2 344 69% 31%
CNN Crossfire (11:30p – 12a) 0 8 86% 14%
CNN Crossfire With Hosts (11:30p – 12a) 138 2548 72% 28%
Fox News The O’Reilly Factor 40 727 59% 41%
HBO Real Time w/Bill Maher (Rerun) 431 3998 60% 40%
HLN ShowBiz Tonight 0 17 71% 29%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.