Cable News Twitter Ratings for Wednesday, October 30, 2013

Another win for The Kelly File! Her discussions over Obamacare and confrontation with congressman¬†Frank Pallone set Twitter ablaze…

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-30

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3139 Fox News: The Kelly File
Most Mentions During day 7223 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
Fox News 38716 19061 127000315 60 % 40 %
CNN 33546 23144 323034122 57 % 43 %
MSNBC 31752 13373 145532933 55 % 45 %
Comedy Central 9423 8209 19368085 63 % 37 %
E 3806 2856 95063492 22 % 78 %
HLN 2265 1158 20665672 27 % 73 %
HBO 1845 1450 11375121 64 % 36 %
FXX 156 133 2873459 58 % 42 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#blackfish 4631
#obamacare 4441
#tcot 4086
#lnyhbt 3594
#inners 2084
#maddow 1990
#edshow 1822
#kellyfile 1570
#freethe7 1333
#sebelius 1263

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 240 6911 65% 35%
MSNBC The Rachel Maddow Show 128 4623 54% 46%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 10 5407 52% 48%
MSNBC The Last Word w/Lawrence O’Donnell 61 1355 49% 51%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 7 1221 62% 38%
MSNBC Hardball w/Chris Matthews 12 1446 63% 37%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 24 958 69% 31%
MSNBC All In w/Chris Hayes 11 4741 52% 48%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 25 4623 54% 46%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 32 92 53% 47%
Fox News FoxFriendsFirst 62 190 70% 30%
MSNBC Way Too Early (5:30-6) 13 88 47% 53%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 162 1112 56% 44%
Fox News Fox And Friends 110 930 58% 42%
HLN Morning Express w/Robin Meade 18 256 50% 50%
MSNBC Morning Joe 768 3860 53% 47%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 233 1112 56% 44%
Fox News Fox And Friends 160 930 58% 42%
HLN Morning Express w/Robin Meade 27 256 50% 50%
MSNBC Morning Joe 933 3860 53% 47%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 182 1112 56% 44%
Fox News Fox And Friends 227 930 58% 42%
HLN Morning Express w/Robin Meade 50 256 50% 50%
MSNBC Morning Joe 644 3860 53% 47%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 64 65% 35%
Fox News America’s Newsroom 22 61 39% 61%
HLN Morning Express w/Robin Meade 49 256 50% 50%
MSNBC The Daily Run Down 309 2600 68% 32%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 13 64 65% 35%
Fox News America’s Newsroom 23 61 39% 61%
HLN Morning Express w/Robin Meade 24 256 50% 50%
MSNBC Jansing & Co. 68 147 67% 33%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 3 84 75% 25%
HLN Morning Express w/Robin Meade 12 256 50% 50%
MSNBC MSNBC Live w/ Thomas Roberts 35 132 56% 44%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 41 84 75% 25%
HLN Raising America 17 55 38% 62%
MSNBC Now w/Alex 330 934 53% 47%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 9 64 65% 35%
Fox News America’s News HQ 7 19 54% 46%
HLN News Now 12 65 27% 73%
MSNBC Andrea Mitchell Reports 285 641 51% 49%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 64 65% 35%
Fox News The Real Story w/Gretchen Carlson 260 503 60% 40%
MSNBC News Nation w/ Tamron Hall 112 399 46% 54%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 1 64 65% 35%
Fox News Shepard Smith Reporting 162 337 49% 51%
MSNBC The Cycle 166 515 59% 41%
MSNBC The Cycle (w/ Host Accounts) 353 2499 57% 43%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 238 1327 64% 36%
Fox News Your World 188 459 56% 44%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 525 825 54% 46%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 337 1125 66% 34%
Fox News The Five 633 1221 62% 38%
Fox News The Five w/Hosts 1447 5088 64% 36%
HLN Evening Express 16 74 37% 63%
MSNBC The Ed Show 1895 3780 51% 49%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 263 543 62% 38%
CNN The Situation Room (6 – 6:30) 227 1125 66% 34%
CNN Crossfire With Hosts (6:30 – 7) 756 3075 65% 35%
Fox News Special Report w/Bret Baier 709 2147 58% 42%
HLN Evening Express 33 74 37% 63%
MSNBC PoliticsNation w/ Al Sharpton 450 1116 52% 48%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 147 535 69% 31%
E E! News 349 3806 22% 78%
Fox News On The Record w/Greta Van Susteren 358 5407 52% 48%
HLN Jane Velez-Mitchell 65 250 31% 69%
MSNBC Hardball w/ Chris Matthews 699 1446 63% 37%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 374 2425 50% 50%
Fox News The O’Reilly Factor 312 1001 65% 35%
HLN Nancy Grace 120 288 17% 83%
MSNBC All In w/ Chris Hayes 1596 4741 52% 48%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 892 7223 78% 22%
Fox News The Kelly File 3139 5751 59% 41%
HLN Dr Drew On Call 154 390 21% 79%
MSNBC The Rachel Maddow Show 1264 4623 54% 46%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 521 2425 50% 50%
Fox News Hannity 1047 6911 65% 35%
HLN HLN After Dark 88 444 16% 84%
MSNBC The Last Word w/Lawrence O’Donnell 524 1355 49% 51%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 24 535 69% 31%
Comedy Central The Daily Show (11-11:30) 446 3443 56% 44%
Comedy Central The Colbert Report (11:30-12am) 479 6026 66% 34%
Fox News The O’Reilly Factor 68 1001 65% 35%
FXX Totally Biased (11-11:30) 22 156 58% 42%
HLN ShowBiz Tonight 14 99 57% 43%
MSNBC All In w/Chris Hayes 515 4741 52% 48%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.