Cable News Twitter Ratings for October 29, 2013

#Blackfish has a long tail, but it looks like we’re finally seeing the end of it…

The Ed Show is the only show that breaks into the 2000 mention category for the day; otherwise it seems a slow day in cable news land.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-29

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2197 MSNBC: The Ed Show
Most Mentions During day 29592 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 53174 36499 347978790 69 % 31 %
MSNBC 30045 11598 130815473 53 % 47 %
Fox News 28475 14709 103247737 64 % 36 %
E 5292 3582 40074219 21 % 79 %
Comedy Central 4683 3979 15009584 59 % 41 %
HBO 2865 2159 50753703 68 % 32 %
HLN 2476 1252 17231782 31 % 69 %
FXX 101 91 905791 58 % 42 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#afc 7424
#blackfish 4944
#tcot 4594
#lnyhbt 4205
#obamacare 3792
#capitalonecup 2407
#maddow 2190
#edshow 2116
#inners 1895
#p2 1263

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 174 6735 66% 34%
MSNBC The Rachel Maddow Show 143 4007 57% 43%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 20 1598 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 32 1506 49% 51%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 13 1469 65% 35%
MSNBC Hardball w/Chris Matthews 20 1093 56% 44%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 30 771 72% 28%
MSNBC All In w/Chris Hayes 6 3386 56% 44%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 25 4007 57% 43%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 37 114 55% 45%
Fox News FoxFriendsFirst 36 76 91% 9%
MSNBC Way Too Early (5:30-6) 10 56 54% 46%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 159 1112 52% 48%
Fox News Fox And Friends 173 948 67% 33%
HLN Morning Express w/Robin Meade 25 211 70% 30%
MSNBC Morning Joe 1346 5392 48% 52%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 171 1112 52% 48%
Fox News Fox And Friends 154 948 67% 33%
HLN Morning Express w/Robin Meade 24 211 70% 30%
MSNBC Morning Joe 1471 5392 48% 52%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 199 1112 52% 48%
Fox News Fox And Friends 155 948 67% 33%
HLN Morning Express w/Robin Meade 61 211 70% 30%
MSNBC Morning Joe 1022 5392 48% 52%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 8 130 61% 39%
Fox News America’s Newsroom 8 31 85% 15%
HLN Morning Express w/Robin Meade 17 211 70% 30%
MSNBC The Daily Run Down 499 1918 55% 45%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 18 130 61% 39%
Fox News America’s Newsroom 10 31 85% 15%
HLN Morning Express w/Robin Meade 26 211 70% 30%
MSNBC Jansing & Co. 112 199 71% 29%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 22 111 72% 28%
HLN Morning Express w/Robin Meade 6 211 70% 30%
MSNBC MSNBC Live w/ Thomas Roberts 71 145 52% 48%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 23 111 72% 28%
HLN Raising America 29 124 38% 62%
MSNBC Now w/Alex 291 1016 62% 38%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 28 130 61% 39%
Fox News America’s News HQ 9 12 50% 50%
HLN News Now 7 26 40% 60%
MSNBC Andrea Mitchell Reports 196 473 48% 52%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 8 130 61% 39%
Fox News The Real Story w/Gretchen Carlson 132 320 62% 38%
MSNBC News Nation w/ Tamron Hall 215 393 56% 44%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 130 61% 39%
Fox News Shepard Smith Reporting 10 59 55% 45%
MSNBC The Cycle 196 615 59% 41%
MSNBC The Cycle (w/ Host Accounts) 270 1620 57% 43%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 154 1393 66% 34%
Fox News Your World 368 807 65% 35%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 440 892 45% 55%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 189 662 66% 34%
Fox News The Five 828 1469 65% 35%
Fox News The Five w/Hosts 1678 4522 67% 33%
HLN Evening Express 23 85 50% 50%
MSNBC The Ed Show 2197 4297 50% 50%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 229 638 66% 34%
CNN The Situation Room (6 – 6:30) 85 662 66% 34%
CNN Crossfire With Hosts (6:30 – 7) 674 1851 68% 32%
Fox News Special Report w/Bret Baier 392 1239 68% 32%
HLN Evening Express 34 85 50% 50%
MSNBC PoliticsNation w/ Al Sharpton 451 1265 51% 49%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 176 369 76% 24%
E E! News 502 5292 21% 79%
Fox News On The Record w/Greta Van Susteren 407 1598 59% 41%
HLN Jane Velez-Mitchell 68 279 31% 69%
MSNBC Hardball w/ Chris Matthews 373 1093 56% 44%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 1092 3749 53% 47%
Fox News The O’Reilly Factor 464 1196 63% 37%
HLN Nancy Grace 193 710 19% 81%
MSNBC All In w/ Chris Hayes 1524 3386 56% 44%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 795 29592 85% 15%
Fox News The Kelly File 1597 3917 56% 44%
HLN Dr Drew On Call 89 208 25% 75%
MSNBC The Rachel Maddow Show 1295 4007 57% 43%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 758 3749 53% 47%
Fox News Hannity 1198 6735 66% 34%
HLN HLN After Dark 139 546 24% 76%
MSNBC The Last Word w/Lawrence O’Donnell 612 1506 49% 51%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 59 369 76% 24%
Comedy Central The Daily Show (11-11:30) 386 2135 57% 43%
Comedy Central The Colbert Report (11:30-12am) 174 2583 60% 40%
Fox News The O’Reilly Factor 149 1196 63% 37%
FXX Totally Biased (11-11:30) 10 101 58% 42%
HLN ShowBiz Tonight 9 39 35% 65%
MSNBC All In w/Chris Hayes 112 3386 56% 44%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.