Melissa Harris-Perry tops Cable News Twitter on Sunday, 4/12/15

A bit of a stronger day on Sunday for Melissa Harris-Perry, and so she wins the best hour in Cable News Twitter. Hers was the only show to get over 1000 mentions per hour (and did so for both hours she was on the air).  Harris-Perry was followed by both hours of Up, the Meet the Press re-run on MSNBC, and Sunday Morning Futures on Fox (who knew they were that popular?)

Raw data: 2015-04-12-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-12

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2145 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 7410 CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Judge Jeanine 124 1,037 91 788 3,861,737 59% 41%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News RedEye 96 993 30 515 7,329,999 71% 29%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 92 7,410 72 5,855 139,467,649 55% 45%
Fox News Judge Jeanine 25 1,037 19 788 3,861,737 59% 41%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 207 7,410 188 5,855 139,467,649 55% 45%
Fox News Fox Report Weekend 0 480 0 290 7,979,531 60% 40%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 32 592 26 483 7,320,272 48% 52%
Fox News Fox and Friends Weekend 60 668 46 451 7,249,943 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 30 592 22 483 7,320,272 48% 52%
Fox News Fox and Friends Weekend 97 668 84 451 7,249,943 63% 37%
HLN Weekend Express 3 33 2 27 1,078,948 62% 38%
MSNBC Your Business (7:30) 5 31 3 23 45,701 44% 56%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 29 592 25 483 7,320,272 48% 52%
CNN Inside Politics 107 5,222 83 4,173 96,945,372 53% 47%
Fox News Fox and Friends Weekend 167 668 125 451 7,249,943 63% 37%
HLN Weekend Express 5 33 5 27 1,078,948 62% 38%
MSNBC Up w/Steve Kornacki 644 2,708 243 1,282 9,258,858 47% 53%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 138 841 95 556 5,930,401 52% 48%
Fox News Fox and Friends Weekend 154 668 110 451 7,249,943 63% 37%
HLN Weekend Express 2 33 2 27 1,078,948 62% 38%
MSNBC Up w/Steve Kornacki 861 2,708 370 1,282 9,258,858 47% 53%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN GPS w/Fareed Zakaria 102 503 74 350 3,274,380 73% 27%
Fox News Sunday Morning Futures 361 768 216 486 43,551,511 63% 37%
HLN Weekend Express 6 33 6 27 1,078,948 62% 38%
MSNBC Melissa Harris-Perry Show 1,289 4,790 556 2,026 17,881,938 36% 64%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Reliable Sources 90 253 68 176 6,407,720 66% 34%
Fox News #MediaBuzz 193 456 96 270 8,062,610 71% 29%
HLN Weekend Express 11 33 8 27 1,078,948 62% 38%
MSNBC Melissa Harris-Perry Show 2,145 4,790 850 2,026 17,881,938 36% 64%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 191 841 121 556 5,930,401 52% 48%
Fox News America’s News HQ 170 598 139 482 18,164,275 69% 31%
Fox News Sunday Housecall 0 3 0 3 473 50% 50%
MSNBC Weekends w/ Alex Witt 68 173 42 103 363,445 52% 48%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN GPS w/Fareed Zakaria 18 503 18 350 3,274,380 73% 27%
Fox News America’s News HQ 32 598 29 482 18,164,275 69% 31%
MSNBC Weekends w/ Alex Witt 75 173 49 103 363,445 52% 48%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 12 125 6 96 1,778,411 59% 41%
Fox News Fox News Sunday 210 3,651 116 1,762 69,617,438 63% 37%
MSNBC Meet The Press 489 7,399 363 4,117 55,568,018 67% 33%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 7 125 5 96 1,778,411 59% 41%
Fox News WSJ Editorial Report 0 0 0 0 0 0% 0%
Fox News Sunday Housecall 0 3 0 3 473 50% 50%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 11 125 6 96 1,778,411 59% 41%
Fox News America’s News HQ 82 598 74 482 18,164,275 69% 31%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 42 125 37 96 1,778,411 59% 41%
Fox News #MediaBuzz 20 456 14 270 8,062,610 71% 29%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 31 125 28 96 1,778,411 59% 41%
Fox News Fox News Sunday 202 3,651 104 1,762 69,617,438 63% 37%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Fox Report Weekend 237 480 123 290 7,979,531 60% 40%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Fox Report Weekend 75 480 55 290 7,979,531 60% 40%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.