Kelly File wins Cable News Twitter on Monday, 4/6/15

The Kelly File won Monday’s Cable News Twitter on a very light volume of mentions.

Raw data: 2015-04-06-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-06

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1834 Fox News: The Kelly File
Most Mentions During Day 7470 CNN: CNN International

Ratings for individual time slots

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 608 7,470 522 5,970 234,429,442 56% 44%
Fox News Fox News Sunday 9 358 6 253 1,198,070 58% 42%
MSNBC Meet The Press 35 655 19 492 1,953,840 63% 37%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 979 7,470 871 5,970 234,429,442 56% 44%
Fox News #MediaBuzz 27 626 11 464 12,599,248 71% 29%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 45 398 37 280 38,031,893 72% 28%
Fox News Fox Report Weekend 4 27 4 24 12,042 78% 22%
MSNBC Meet The Press 23 655 20 492 1,953,840 63% 37%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 19 398 18 280 38,031,893 72% 28%
Fox News FoxFriendsFirst 72 289 48 210 2,674,237 71% 29%
MSNBC First Look 1 30 1 24 37,192 89% 11%
MSNBC Way Too Early 1 5 1 3 4,762 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 174 2,568 137 2,004 100,233,689 59% 41%
Fox News Fox And Friends 245 2,807 174 1,708 34,307,193 67% 33%
HLN Morning Express w/Robin Meade 13 278 12 206 884,997 81% 19%
MSNBC Morning Joe 399 3,691 204 1,830 14,403,804 62% 38%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 389 2,568 336 2,004 100,233,689 59% 41%
Fox News Fox And Friends 448 2,807 260 1,708 34,307,193 67% 33%
HLN Morning Express w/Robin Meade 12 278 11 206 884,997 81% 19%
MSNBC Morning Joe 755 3,691 343 1,830 14,403,804 62% 38%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 270 2,568 226 2,004 100,233,689 59% 41%
Fox News Fox And Friends 548 2,807 379 1,708 34,307,193 67% 33%
HLN Morning Express w/Robin Meade 7 278 7 206 884,997 81% 19%
MSNBC Morning Joe 778 3,691 356 1,830 14,403,804 62% 38%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 26 651 5 151 999,497 18% 82%
Fox News America’s Newsroom 43 182 35 132 1,214,709 73% 27%
HLN Morning Express w/Robin Meade 69 278 63 206 884,997 81% 19%
MSNBC The Rundown w/José Díaz-Balart 56 256 27 163 3,778,674 46% 54%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 41 651 13 151 999,497 18% 82%
Fox News America’s Newsroom 36 182 29 132 1,214,709 73% 27%
HLN Morning Express w/Robin Meade 18 278 17 206 884,997 81% 19%
MSNBC The Rundown w/José Díaz-Balart 52 256 37 163 3,778,674 46% 54%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 38 217 26 140 3,722,624 71% 29%
Fox News Happening Now 20 96 17 74 1,062,220 75% 25%
HLN Morning Express w/Robin Meade 22 278 18 206 884,997 81% 19%
MSNBC News Nation w/ Tamron Hall 50 310 33 253 4,233,915 44% 56%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 19 36 16 27 71,658 68% 32%
Fox News Outnumbered 361 1,210 192 758 4,679,795 77% 23%
HLN The Daily Share 29 195 24 120 10,586,939 53% 47%
MSNBC Andrea Mitchell Reports 119 466 80 346 895,913 67% 33%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 17 898 16 696 39,216,991 63% 37%
Fox News Happening Now 27 96 19 74 1,062,220 75% 25%
HLN The Daily Share 28 195 24 120 10,586,939 53% 47%
MSNBC MSNBC Live w/ Thomas Roberts 51 166 30 88 418,290 43% 57%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 20 651 9 151 999,497 18% 82%
Fox News The Real Story w/Gretchen Carlson 105 348 77 230 1,396,551 67% 33%
HLN The Daily Share 26 195 19 120 10,586,939 53% 47%
MSNBC MSNBC Live w/ Thomas Roberts 50 166 29 88 418,290 43% 57%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 30 651 10 151 999,497 18% 82%
Fox News Shepard Smith Reporting 122 288 103 227 6,036,615 54% 46%
HLN The Daily Share 7 195 6 120 10,586,939 53% 47%
MSNBC The Cycle 47 183 32 136 2,460,577 53% 47%
MSNBC The Cycle (w/ Host Accounts) 58 465 41 337 9,751,642 58% 42%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 141 1,413 120 1,121 24,288,817 59% 41%
Fox News Your World 199 1,057 162 734 3,576,679 65% 35%
HLN The Daily Share 29 195 9 120 10,586,939 53% 47%
MSNBC NOW with Alex Wagner 76 201 50 123 438,262 54% 46%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 285 898 239 696 39,216,991 63% 37%
Fox News The Five 805 1,246 388 669 3,160,844 65% 35%
Fox News The Five w/Hosts 1,068 3,171 565 2,093 9,536,698 66% 34%
MSNBC The Ed Show 1,512 2,349 400 708 9,592,397 58% 42%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 167 898 135 696 39,216,991 63% 37%
Fox News Special Report w/Bret Baier 217 1,166 168 898 5,381,650 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 131 779 86 521 4,525,806 61% 39%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 380 973 266 705 103,636,593 57% 43%
Fox News On The Record w/Greta Van Susteren 1,153 4,808 674 2,805 16,472,851 47% 53%
MSNBC Hardball w/ Chris Matthews 658 948 303 486 2,822,665 56% 44%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 546 2,499 399 1,671 82,096,842 45% 55%
Fox News The O’Reilly Factor 242 822 181 579 2,420,823 64% 36%
HLN Nancy Grace 182 381 124 281 655,111 44% 56%
MSNBC All In w/ Chris Hayes 1,212 2,804 469 1,464 21,936,090 54% 46%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 437 2,499 305 1,671 82,096,842 45% 55%
Fox News The Kelly File 1,834 3,380 937 1,861 40,045,874 59% 41%
HLN Dr Drew On Call 209 420 92 214 10,490,452 33% 67%
MSNBC The Rachel Maddow Show 944 2,436 389 1,171 7,031,246 47% 53%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 169 340 108 195 3,960,808 52% 48%
CNN CNN Tonight w/ Hosts 298 1,615 196 1,135 27,923,428 59% 41%
Fox News Hannity 634 6,200 420 3,508 46,207,378 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 400 681 220 406 3,226,001 43% 57%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight w/ Hosts 156 1,615 108 1,135 27,923,428 59% 41%
CNN CNN Tonight 113 340 78 195 3,960,808 52% 48%
Fox News The O’Reilly Factor 58 822 39 579 2,420,823 64% 36%
MSNBC All In w/Chris Hayes 223 2,804 187 1,464 21,936,090 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.