The Five, CNN International win Cable News Twitter on Friday, 4/3/15

Fox News’ The Five won the best hour on Cable News Twitter while CNN International had the best day overall.  Following The Five were The Ed Show, Morning Joe, Hardball w/ Chris Matthews, and On The Record w/Greta Van Susteren.

Raw data: 2015-04-03-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-03

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2653 Fox News: The Five w/Hosts
Most Mentions During Day 6862 CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 430 2,977 265 2,009 11,524,381 59% 41%
MSNBC The Rachel Maddow Show 135 3,032 98 1,963 9,148,207 51% 49%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 450 6,862 412 5,397 208,073,168 58% 42%
Fox News Hannity 459 6,439 342 3,718 33,195,679 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 16 314 13 250 1,035,056 58% 42%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 530 6,862 489 5,397 208,073,168 58% 42%
Fox News On The Record w/Greta Van Susteren 92 4,909 59 3,259 20,384,993 56% 44%
MSNBC Hardball w/Chris Matthews 18 1,764 9 798 4,871,108 52% 48%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 263 6,862 231 5,397 208,073,168 58% 42%
Fox News RedEye 671 2,595 133 1,437 8,364,317 66% 34%
MSNBC All In w/Chris Hayes 32 1,111 11 624 6,294,554 49% 51%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 10 477 8 325 39,244,475 68% 32%
Fox News The Kelly File 89 2,977 48 2,009 11,524,381 59% 41%
MSNBC The Rachel Maddow Show 21 3,032 16 1,963 9,148,207 51% 49%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 41 477 35 325 39,244,475 68% 32%
Fox News FoxFriendsFirst 64 221 34 139 1,527,994 71% 29%
MSNBC First Look 3 25 3 18 40,902 83% 17%
MSNBC Way Too Early 0 0 0 0 0 0% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 581 4,186 462 2,760 88,651,404 52% 48%
Fox News Fox And Friends 283 2,423 204 1,674 15,474,060 62% 38%
MSNBC Morning Joe 911 4,337 285 1,697 13,013,281 60% 40%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 845 4,186 514 2,760 88,651,404 52% 48%
Fox News Fox And Friends 353 2,423 249 1,674 15,474,060 62% 38%
MSNBC Morning Joe 1,285 4,337 433 1,697 13,013,281 60% 40%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 624 4,186 420 2,760 88,651,404 52% 48%
Fox News Fox And Friends 447 2,423 331 1,674 15,474,060 62% 38%
MSNBC Morning Joe 802 4,337 358 1,697 13,013,281 60% 40%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 30 2 19 31,565 94% 6%
Fox News America’s Newsroom 81 232 49 137 6,151,668 61% 39%
MSNBC The Rundown w/José Díaz-Balart 46 400 23 303 15,370,791 52% 48%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 5 30 5 19 31,565 94% 6%
Fox News America’s Newsroom 46 232 32 137 6,151,668 61% 39%
MSNBC The Rundown w/José Díaz-Balart 147 400 125 303 15,370,791 52% 48%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 31 313 24 187 19,096,477 73% 27%
Fox News Happening Now 21 90 17 75 1,175,090 80% 20%
MSNBC News Nation w/ Tamron Hall 58 480 52 423 3,750,317 49% 51%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 20 43 17 37 222,404 68% 32%
Fox News Outnumbered 475 1,841 268 1,121 6,978,005 77% 23%
MSNBC Andrea Mitchell Reports 141 448 90 316 3,154,367 62% 38%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 144 1,515 132 1,261 53,162,027 61% 39%
Fox News Happening Now 12 90 11 75 1,175,090 80% 20%
MSNBC MSNBC Live w/ Thomas Roberts 23 119 18 89 1,105,484 60% 40%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 30 3 19 31,565 94% 6%
Fox News The Real Story w/Gretchen Carlson 163 416 115 291 2,358,335 66% 34%
MSNBC MSNBC Live w/ Thomas Roberts 24 119 21 89 1,105,484 60% 40%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 30 1 19 31,565 94% 6%
Fox News Shepard Smith Reporting 46 130 39 98 354,380 59% 41%
MSNBC The Cycle 53 158 36 99 3,529,655 55% 45%
MSNBC The Cycle (w/ Host Accounts) 65 307 46 214 4,367,106 62% 38%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 328 1,873 235 1,305 11,751,826 62% 38%
Fox News Your World 204 1,219 144 852 4,675,011 63% 37%
MSNBC NOW with Alex Wagner 81 276 56 184 1,632,888 77% 23%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 178 1,515 160 1,261 53,162,027 61% 39%
Fox News The Five 1,934 3,295 897 1,685 12,070,458 59% 41%
Fox News The Five w/Hosts 2,653 6,798 1,239 3,779 29,508,395 60% 40%
MSNBC The Ed Show 1,635 3,234 522 1,351 13,379,736 58% 42%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 112 1,515 101 1,261 53,162,027 61% 39%
Fox News Special Report w/Bret Baier 284 1,712 172 1,137 11,168,726 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 190 857 100 542 6,264,747 56% 44%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 268 650 180 455 21,098,805 66% 34%
Fox News On The Record w/Greta Van Susteren 1,130 4,909 781 3,259 20,384,993 56% 44%
MSNBC Hardball w/ Chris Matthews 1,184 1,764 471 798 4,871,108 52% 48%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 209 1,262 158 931 7,132,107 47% 53%
Fox News The O’Reilly Factor 74 1,271 64 873 11,754,441 68% 32%
MSNBC All In w/ Chris Hayes 527 1,111 262 624 6,294,554 49% 51%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 108 2,977 83 2,009 11,524,381 59% 41%
MSNBC The Rachel Maddow Show 493 3,032 246 1,963 9,148,207 51% 49%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Hannity 284 6,439 239 3,718 33,195,679 62% 38%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The O’Reilly Factor 113 1,271 86 873 11,754,441 68% 32%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.