The Ed Show wins Cable News Twitter on Monday, 3/30/15

The Ed Show won Cable News Twitter on Monday, closely followed by Hannity, The Kelly File, and The Five.  Hannity had the best day overall.  Here’s the top 10 (well, 9, because The Five shows up two ways) shows for the day:

Date Time Network Show TweetsHour TweetsDay
3/30/15 17:00 MSNBC The Ed Show 1978 3029
3/30/15 22:00 Fox News Hannity 1969 8476
3/30/15 21:00 Fox News The Kelly File 1917 3294
3/30/15 17:00 Fox News The Five w/Hosts 1912 5736
3/30/15 17:00 Fox News The Five 1669 3126
3/30/15 21:00 MSNBC The Rachel Maddow Show 1506 4227
3/30/15 19:00 Fox News On The Record w/Greta Van Susteren 1104 3013
3/30/15 20:00 MSNBC All In w/ Chris Hayes 1093 1976
3/30/15 7:00 MSNBC Morning Joe 1018 3932
3/30/15 8:00 MSNBC Morning Joe 843 3932

Raw data: 2015-03-30-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-30

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1978 MSNBC: The Ed Show
Most Mentions During Day 8476 Fox News: Hannity

Ratings for individual time slots

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Stossel 15 108 7 89 152,200 75% 25%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 318 6,335 286 5,151 153,680,209 61% 39%
Fox News Fox News Sunday 218 3,712 28 372 3,024,326 47% 53%
MSNBC Meet The Press 177 3,113 25 665 3,404,545 58% 42%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 213 6,335 165 5,151 153,680,209 61% 39%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 32 149 15 103 2,659,673 75% 25%
Fox News Fox Report Weekend 2 497 2 386 5,092,616 72% 28%
MSNBC Meet The Press 343 3,113 30 665 3,404,545 58% 42%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 13 149 11 103 2,659,673 75% 25%
Fox News FoxFriendsFirst 58 249 40 178 2,057,398 67% 33%
MSNBC First Look 1 9 1 8 30,676 75% 25%
MSNBC Way Too Early 4 9 4 8 2,816 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 180 4,888 143 2,874 73,391,711 60% 40%
Fox News Fox And Friends 219 2,883 141 1,816 32,272,805 57% 43%
MSNBC Morning Joe 511 3,932 177 1,560 12,462,361 60% 40%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 748 4,888 452 2,874 73,391,711 60% 40%
Fox News Fox And Friends 381 2,883 250 1,816 32,272,805 57% 43%
MSNBC Morning Joe 1,018 3,932 369 1,560 12,462,361 60% 40%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 583 4,888 339 2,874 73,391,711 60% 40%
Fox News Fox And Friends 598 2,883 421 1,816 32,272,805 57% 43%
MSNBC Morning Joe 843 3,932 406 1,560 12,462,361 60% 40%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 6 27 3 12 5,524 100% 0%
Fox News America’s Newsroom 145 412 113 292 1,861,538 62% 38%
MSNBC The Rundown w/José Díaz-Balart 41 456 30 343 7,728,860 56% 44%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 5 27 4 12 5,524 100% 0%
Fox News America’s Newsroom 114 412 81 292 1,861,538 62% 38%
MSNBC The Rundown w/José Díaz-Balart 140 456 110 343 7,728,860 56% 44%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 26 101 20 60 1,199,017 66% 34%
Fox News Happening Now 32 381 17 315 6,619,204 57% 43%
MSNBC News Nation w/ Tamron Hall 44 255 27 171 1,357,769 59% 41%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 28 47 17 34 18,597 55% 45%
Fox News Outnumbered 614 1,888 357 1,199 10,387,137 71% 29%
MSNBC Andrea Mitchell Reports 58 274 43 202 4,041,448 66% 34%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 125 1,047 109 819 20,979,640 64% 36%
Fox News Happening Now 41 381 28 315 6,619,204 57% 43%
MSNBC MSNBC Live w/ Thomas Roberts 41 209 30 124 627,219 63% 37%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 27 1 12 5,524 100% 0%
Fox News The Real Story w/Gretchen Carlson 184 453 148 303 1,599,947 69% 31%
MSNBC MSNBC Live w/ Thomas Roberts 66 209 37 124 627,219 63% 37%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 27 4 12 5,524 100% 0%
Fox News Shepard Smith Reporting 42 201 37 170 849,478 55% 45%
MSNBC The Cycle 56 151 29 93 994,700 61% 39%
MSNBC The Cycle (w/ Host Accounts) 82 598 44 442 7,996,745 63% 37%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 85 1,210 45 829 6,303,112 55% 45%
Fox News Your World 171 1,115 147 853 2,488,330 68% 32%
MSNBC NOW with Alex Wagner 133 268 60 178 544,896 70% 30%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 161 1,047 121 819 20,979,640 64% 36%
Fox News The Five 1,669 3,126 872 1,706 24,642,990 64% 36%
Fox News The Five w/Hosts 1,912 5,736 1,026 3,472 42,206,237 63% 37%
MSNBC The Ed Show 1,978 3,029 607 1,027 12,296,125 51% 49%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 115 1,047 78 819 20,979,640 64% 36%
Fox News Special Report w/Bret Baier 382 1,123 265 797 11,030,147 61% 39%
MSNBC PoliticsNation w/ Al Sharpton 242 1,043 172 730 7,125,628 60% 40%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 161 498 107 339 2,410,559 59% 41%
Fox News On The Record w/Greta Van Susteren 1,104 3,013 711 1,932 9,095,023 59% 41%
MSNBC Hardball w/ Chris Matthews 536 977 271 583 6,649,908 68% 32%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 321 1,114 237 788 7,347,574 46% 54%
Fox News The O’Reilly Factor 559 1,801 347 1,115 7,493,262 67% 33%
MSNBC All In w/ Chris Hayes 1,093 1,976 386 905 9,591,482 56% 44%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 113 1,114 89 788 7,347,574 46% 54%
Fox News The Kelly File 1,917 3,294 916 1,519 16,627,687 62% 38%
MSNBC The Rachel Maddow Show 1,506 4,227 611 1,781 15,354,561 41% 59%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 315 482 233 325 4,998,039 65% 35%
CNN CNN Tonight w/ Hosts 502 1,804 337 1,194 11,538,792 57% 43%
Fox News Hannity 1,969 8,476 1,080 4,312 64,521,478 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 727 1,358 452 942 7,349,449 50% 50%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight w/ Hosts 143 1,804 103 1,194 11,538,792 57% 43%
CNN CNN Tonight 109 482 79 325 4,998,039 65% 35%
Fox News The O’Reilly Factor 210 1,801 150 1,115 7,493,262 67% 33%
MSNBC All In w/Chris Hayes 119 1,976 97 905 9,591,482 56% 44%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.