Kelly File, Hannity win Cable News Twitter on Wednesday, 3/25/15

Back to normal: The Kelly File and Hannity win best hour and best day, respectively, on Cable News Twitter.

Raw Data: 2015-03-25-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-25

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4624 Fox News: The Kelly File
Most Mentions During Day 10847 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 383 9,856 221 5,111 61,750,095 59% 41%
MSNBC The Rachel Maddow Show 142 2,930 94 1,794 16,010,682 52% 48%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 218 7,637 197 5,935 253,955,292 54% 46%
Fox News Hannity 439 10,847 209 5,736 61,545,692 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 43 1,034 28 652 3,622,995 50% 50%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 461 7,637 374 5,935 253,955,292 54% 46%
Fox News On The Record w/Greta Van Susteren 40 6,635 32 4,267 26,846,449 55% 45%
MSNBC Hardball w/Chris Matthews 15 991 8 574 3,993,412 65% 35%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 646 7,637 560 5,935 253,955,292 54% 46%
Fox News RedEye 588 3,146 124 1,781 22,526,194 69% 31%
MSNBC All In w/Chris Hayes 11 5,306 11 3,518 34,991,877 55% 45%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 14 493 10 398 24,278,216 61% 39%
Fox News The Kelly File 45 9,856 27 5,111 61,750,095 59% 41%
MSNBC The Rachel Maddow Show 39 2,930 28 1,794 16,010,682 52% 48%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 56 493 52 398 24,278,216 61% 39%
Fox News FoxFriendsFirst 40 179 30 137 3,341,764 62% 38%
MSNBC First Look 0 13 0 10 40,330 100% 0%
MSNBC Way Too Early 0 4 0 2 3,877 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 358 3,483 279 2,473 122,779,298 52% 48%
Fox News Fox And Friends 254 2,431 172 1,508 12,485,956 61% 39%
MSNBC Morning Joe 418 2,329 169 1,075 17,707,501 60% 40%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 463 3,483 306 2,473 122,779,298 52% 48%
Fox News Fox And Friends 359 2,431 242 1,508 12,485,956 61% 39%
MSNBC Morning Joe 595 2,329 259 1,075 17,707,501 60% 40%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 412 3,483 331 2,473 122,779,298 52% 48%
Fox News Fox And Friends 492 2,431 306 1,508 12,485,956 61% 39%
MSNBC Morning Joe 387 2,329 205 1,075 17,707,501 60% 40%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 13 1 10 23,224 91% 9%
Fox News America’s Newsroom 33 194 21 122 1,269,099 78% 22%
MSNBC The Rundown w/José Díaz-Balart 46 242 34 137 3,331,895 48% 52%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 13 1 10 23,224 91% 9%
Fox News America’s Newsroom 72 194 50 122 1,269,099 78% 22%
MSNBC The Rundown w/José Díaz-Balart 69 242 49 137 3,331,895 48% 52%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 19 124 18 107 383,697 58% 42%
Fox News Happening Now 23 80 20 64 737,742 65% 35%
MSNBC News Nation w/ Tamron Hall 73 579 59 482 14,863,452 47% 53%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 1 6 1 6 10,189 50% 50%
Fox News Outnumbered 869 2,791 455 1,731 23,685,104 71% 29%
MSNBC Andrea Mitchell Reports 37 289 28 236 3,816,041 57% 43%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 172 1,536 159 1,231 69,470,547 60% 40%
Fox News Happening Now 19 80 19 64 737,742 65% 35%
MSNBC MSNBC Live w/ Thomas Roberts 25 189 21 103 1,719,590 59% 41%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 13 2 10 23,224 91% 9%
Fox News The Real Story w/Gretchen Carlson 120 472 94 293 2,310,386 67% 33%
MSNBC MSNBC Live w/ Thomas Roberts 38 189 18 103 1,719,590 59% 41%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 13 0 10 23,224 91% 9%
Fox News Shepard Smith Reporting 324 801 218 550 1,422,816 53% 47%
MSNBC The Cycle 70 151 48 95 807,688 66% 34%
MSNBC The Cycle (w/ Host Accounts) 115 616 77 458 7,198,685 66% 34%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 248 1,947 213 1,511 33,614,383 65% 35%
Fox News Your World 210 1,370 174 1,016 5,503,109 60% 40%
MSNBC NOW with Alex Wagner 81 134 45 92 404,808 48% 52%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 91 1,536 71 1,231 69,470,547 60% 40%
Fox News The Five 1,181 2,487 694 1,472 9,891,455 61% 39%
Fox News The Five w/Hosts 1,752 8,526 1,052 5,228 74,146,227 63% 37%
MSNBC The Ed Show 1,835 3,489 621 1,307 17,138,742 60% 40%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 190 1,536 170 1,231 69,470,547 60% 40%
Fox News Special Report w/Bret Baier 91 878 73 592 8,312,406 58% 42%
MSNBC PoliticsNation w/ Al Sharpton 300 1,013 184 678 5,680,410 61% 39%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 592 1,361 433 1,004 20,182,812 57% 43%
Fox News On The Record w/Greta Van Susteren 2,601 6,635 1,688 4,267 26,846,449 55% 45%
MSNBC Hardball w/ Chris Matthews 505 991 248 574 3,993,412 65% 35%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 1,841 4,272 1,468 3,143 74,069,156 46% 54%
Fox News The O’Reilly Factor 456 2,442 298 1,655 27,031,800 66% 34%
MSNBC All In w/ Chris Hayes 1,906 5,306 1,120 3,518 34,991,877 55% 45%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 4,624 9,856 2,160 5,111 61,750,095 59% 41%
MSNBC The Rachel Maddow Show 824 2,930 413 1,794 16,010,682 52% 48%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 171 603 101 439 2,993,626 61% 39%
CNN CNN Tonight w/ Hosts 514 2,826 356 1,990 36,841,889 63% 37%
Fox News Hannity 1,972 10,847 1,096 5,736 61,545,692 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 334 1,034 218 652 3,622,995 50% 50%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 157 4,272 123 3,143 74,069,156 46% 54%
Fox News The O’Reilly Factor 135 2,442 106 1,655 27,031,800 66% 34%
MSNBC All In w/Chris Hayes 160 5,306 126 3,518 34,991,877 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.