Kelly, The Five win Cable News Twitter on Tuesday (3/24/15)

Hannity’s bump from Ted Cruz didn’t last long, as The Kelly File got to talk to the Senator next and The Five won Cable News Twitter on Tuesday.

Raw data: 2015-03-24-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-24

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3116 Fox News: The Kelly File
Most Mentions During Day 11434 Fox News: The Five w/Hosts

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 270 7,437 246 5,979 210,533,304 56% 44%
Fox News The Kelly File 391 6,340 282 3,334 57,509,459 62% 38%
MSNBC The Rachel Maddow Show 146 3,477 93 1,998 12,585,098 52% 48%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 329 7,437 290 5,979 210,533,304 56% 44%
Fox News Hannity 475 11,291 302 5,863 68,253,819 60% 40%
MSNBC The Last Word w/Lawrence O’Donnell 44 1,060 21 680 5,034,695 48% 52%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 296 7,437 253 5,979 210,533,304 56% 44%
Fox News On The Record w/Greta Van Susteren 39 2,722 24 1,740 39,438,387 58% 42%
MSNBC Hardball w/Chris Matthews 26 906 15 600 3,388,501 61% 39%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 300 7,437 236 5,979 210,533,304 56% 44%
Fox News RedEye 699 3,021 162 1,480 12,440,990 64% 36%
MSNBC All In w/Chris Hayes 26 3,732 17 2,318 26,681,868 49% 51%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 17 406 16 306 6,296,077 64% 36%
Fox News The Kelly File 50 6,340 33 3,334 57,509,459 62% 38%
MSNBC The Rachel Maddow Show 20 3,477 11 1,998 12,585,098 52% 48%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 24 406 20 306 6,296,077 64% 36%
Fox News FoxFriendsFirst 40 118 25 82 571,640 75% 25%
MSNBC First Look 0 14 0 13 18,006 92% 8%
MSNBC Way Too Early 1 5 1 3 3,866 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 140 2,399 99 1,874 80,082,087 49% 51%
Fox News Fox And Friends 229 1,719 156 1,125 5,872,072 58% 42%
MSNBC Morning Joe 1,161 3,760 389 1,629 18,955,254 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 742 2,399 632 1,874 80,082,087 49% 51%
Fox News Fox And Friends 405 1,719 260 1,125 5,872,072 58% 42%
MSNBC Morning Joe 737 3,760 317 1,629 18,955,254 63% 37%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 563 2,399 478 1,874 80,082,087 49% 51%
Fox News Fox And Friends 318 1,719 258 1,125 5,872,072 58% 42%
MSNBC Morning Joe 449 3,760 323 1,629 18,955,254 63% 37%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 5 26 5 18 13,519 46% 54%
Fox News America’s Newsroom 31 133 26 91 507,663 78% 22%
MSNBC The Rundown w/José Díaz-Balart 36 190 29 133 5,283,677 47% 53%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 26 1 18 13,519 46% 54%
Fox News America’s Newsroom 25 133 21 91 507,663 78% 22%
MSNBC The Rundown w/José Díaz-Balart 58 190 47 133 5,283,677 47% 53%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 18 452 16 419 34,113,130 41% 59%
Fox News Happening Now 21 78 18 46 394,250 93% 7%
MSNBC News Nation w/ Tamron Hall 55 157 34 112 3,092,692 60% 40%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 17 28 9 16 12,052 60% 40%
Fox News Outnumbered 517 1,848 282 1,233 11,264,971 69% 31%
MSNBC Andrea Mitchell Reports 93 420 80 326 3,049,445 55% 45%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 168 2,527 159 2,159 155,356,105 55% 45%
Fox News Happening Now 10 78 6 46 394,250 93% 7%
MSNBC MSNBC Live w/ Thomas Roberts 21 127 12 58 411,343 74% 26%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 26 0 18 13,519 46% 54%
Fox News The Real Story w/Gretchen Carlson 38 212 30 127 677,372 80% 20%
MSNBC MSNBC Live w/ Thomas Roberts 30 127 20 58 411,343 74% 26%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 26 0 18 13,519 46% 54%
Fox News Shepard Smith Reporting 90 432 67 326 5,798,259 60% 40%
MSNBC The Cycle 58 176 36 113 1,788,339 64% 36%
MSNBC The Cycle (w/ Host Accounts) 155 613 111 443 5,346,508 60% 40%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 371 1,597 345 1,389 78,503,177 62% 38%
Fox News Your World 390 1,207 277 895 4,980,599 59% 41%
MSNBC NOW with Alex Wagner 18 100 12 86 199,904 57% 43%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 328 2,527 297 2,159 155,356,105 55% 45%
Fox News The Five 1,379 3,122 716 1,501 18,388,840 56% 44%
Fox News The Five w/Hosts 2,713 11,434 1,546 7,455 40,702,706 60% 40%
MSNBC The Ed Show 1,235 2,426 428 959 10,742,998 64% 36%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 215 2,527 180 2,159 155,356,105 55% 45%
Fox News Special Report w/Bret Baier 73 413 57 313 4,186,561 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 124 684 77 470 4,647,805 60% 40%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 371 1,604 279 1,275 91,625,301 66% 34%
Fox News On The Record w/Greta Van Susteren 841 2,722 531 1,740 39,438,387 58% 42%
MSNBC Hardball w/ Chris Matthews 404 906 228 600 3,388,501 61% 39%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 529 1,986 425 1,562 100,383,293 50% 50%
Fox News The O’Reilly Factor 480 1,532 337 1,088 7,284,035 69% 31%
MSNBC All In w/ Chris Hayes 1,448 3,732 546 2,318 26,681,868 49% 51%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 3,116 6,340 1,443 3,334 57,509,459 62% 38%
MSNBC The Rachel Maddow Show 1,151 3,477 528 1,998 12,585,098 52% 48%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 103 404 63 318 23,282,390 55% 45%
CNN CNN Tonight w/ Hosts 184 1,009 122 717 26,006,453 61% 39%
Fox News Hannity 1,902 11,291 1,069 5,863 68,253,819 60% 40%
MSNBC The Last Word w/Lawrence O’Donnell 442 1,060 252 680 5,034,695 48% 52%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 103 1,986 80 1,562 100,383,293 50% 50%
Fox News The O’Reilly Factor 143 1,532 110 1,088 7,284,035 69% 31%
MSNBC All In w/Chris Hayes 123 3,732 74 2,318 26,681,868 49% 51%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.