Cashin’ In wins Saturday, and the Power of Retweets (3/21/15)

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Another strong Saturday for Fox News’ Cashin’ In.  The show had more mentions than the next 10 shows combined:

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There’s always an interest in how a show can generate this kind of high engagement. Let’s compare the numbers1 for top two shows, Cashin’ In and The Melissa Harris-Perry Show:

Cashin’ In Melissa Harris-Perry
Mentions in Day 33454 3287
One-off Tweets 7497 1994
Retweets 25957 1293
% Tweets as RTs 73% 39%

If tweets about MHP had gotten retweeted at the rate as those about Cashin’ In, the total for the day for MHP would have been closer to 9000.  Not nearly enough to close the gap, but it would have been a more balanced chart.

I offer no opinion about whether original tweets are “better” or more “organic” (to use that phrase in the business sense, not in the food sense). Both tweets and retweets demonstrate engagement of the viewer, although perhaps not as much effort. The level of retweets merely points out that Cashin’ In’s viewers are more inclined to tweet AND retweet, while MHP Show viewers are inclined to just tweet.  As an observation, if I were the social media folks working at MSNBC, I might start thinking about how to encourage my viewers to not just tweet more, but to retweet more as well.

Raw data for the day: 2015-03-21-ShowStats.csv

1: The reason the numbers are not completely precise is that tweets can get a bit mangled during the retweet process, so sometimes what appears to the computer to be two different tweets are, in fact, the same retweet.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-21

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 6541 Fox News: Cashin In
Most Mentions During Day 33454 Fox News: Cashin In

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 1,049 36 789 2,289,007 53% 47%
Al Jazeera America Tonight 0 4 0 4 55,560 100% 0%
Fox News The Kelly File 85 1,303 71 972 3,867,522 62% 38%
HBO Real Time w/Bill Maher (Rerun) 393 2,418 318 1,880 4,758,434 64% 36%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Lockup 2 176 2 93 295,223 40% 60%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 46 1,049 36 789 2,289,007 53% 47%
Al Jazeera Real Money with Ali Velshi 0 23 0 17 724,960 86% 14%
Fox News Hannity 354 7,531 241 4,202 41,802,146 62% 38%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Lockup 15 176 15 93 295,223 40% 60%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story 0 5 0 3 3,577 60% 40%
Al Jazeera America Tonight 0 4 0 4 55,560 100% 0%
Fox News On The Record w/Greta Van Susteren 45 1,816 35 1,260 8,040,698 58% 42%
HLN Forensic Files 4 27 3 25 34,345 33% 67%
MSNBC Lockup 10 176 8 93 295,223 40% 60%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 1,049 27 789 2,289,007 53% 47%
Al Jazeera Real Money with Ali Velshi 0 23 0 17 724,960 86% 14%
CNN CNN International 115 3,893 89 2,666 83,739,951 44% 56%
Fox News RedEye 609 2,161 133 1,133 6,172,106 70% 30%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Lockup 4 176 3 93 295,223 40% 60%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,049 15 789 2,289,007 53% 47%
Al Jazeera The Stream 0 20 0 19 17,433 44% 56%
CNN CNN International 49 3,893 46 2,666 83,739,951 44% 56%
Fox News The Kelly File 17 1,303 13 972 3,867,522 62% 38%
HLN Forensic Files 0 27 0 25 34,345 33% 67%
MSNBC Lockup 8 176 7 93 295,223 40% 60%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 1,049 16 789 2,289,007 53% 47%
Al Jazeera TechKnow 0 22 0 20 38,884 45% 55%
CNN CNN International 27 3,893 24 2,666 83,739,951 44% 56%
Fox News Hannity 73 7,531 59 4,202 41,802,146 62% 38%
HLN Forensic Files 0 27 0 25 34,345 33% 67%
MSNBC Lockup 4 176 4 93 295,223 40% 60%
MSNBC Your Business (5:30) 0 11 0 8 89,772 86% 14%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 14 1,049 13 789 2,289,007 53% 47%
CNN New Day 18 630 18 463 6,317,261 51% 49%
Fox News Fox and Friends Weekend 36 600 22 376 1,776,514 60% 40%
HLN Forensic Files 0 27 0 25 34,345 33% 67%
MSNBC The Rachel Maddow Show 36 1,334 25 957 7,783,750 53% 47%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 23 1,049 22 789 2,289,007 53% 47%
Al Jazeera Inside Story 0 5 0 3 3,577 60% 40%
CNN New Day 32 630 29 463 6,317,261 51% 49%
Fox News Fox and Friends Weekend 64 600 48 376 1,776,514 60% 40%
HLN Weekend Express 1 28 1 22 62,939 68% 32%
MSNBC Weekends w/Alex Witt 4 124 4 79 236,011 60% 40%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera 101 East 2 49 2 46 25,441 74% 26%
Al Jazeera TechKnow 7 22 6 20 38,884 45% 55%
CNN New Day 21 630 18 463 6,317,261 51% 49%
Fox News Fox and Friends Weekend 128 600 91 376 1,776,514 60% 40%
HLN Weekend Express 3 28 3 22 62,939 68% 32%
MSNBC Up w/Steve Kornacki 662 1,792 248 704 10,541,990 44% 56%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 1,049 36 789 2,289,007 53% 47%
CNN Smerconish 185 545 97 329 5,351,127 66% 34%
Fox News Fox and Friends Weekend 135 600 84 376 1,776,514 60% 40%
HLN Weekend Express 4 28 4 22 62,939 68% 32%
MSNBC Up w/Steve Kornacki 682 1,792 290 704 10,541,990 44% 56%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,049 22 789 2,289,007 53% 47%
Al Jazeera Talk to Al Jazeera 4 38 4 38 2,376,590 80% 20%
CNN News Room 4 134 4 90 2,439,329 82% 18%
Fox News Bulls and Bears 104 136 63 82 5,064,672 81% 19%
Fox News Cavuto On Business 317 1,939 212 1,547 7,149,450 62% 38%
HLN Weekend Express 1 28 1 22 62,939 68% 32%
MSNBC Melissa Harris-Perry Show 742 3,287 323 1,346 10,684,590 44% 56%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 78 1,049 71 789 2,289,007 53% 47%
CNN News Room 1 134 1 90 2,439,329 82% 18%
Fox News Forbes on Fox 97 157 58 99 755,683 76% 24%
Fox News Cashin In 6,541 33,454 2,103 10,778 251,590,951 58% 42%
HLN Weekend Express 6 28 6 22 62,939 68% 32%
MSNBC Melissa Harris-Perry Show 1,593 3,287 650 1,346 10,684,590 44% 56%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 89 1,049 80 789 2,289,007 53% 47%
Al Jazeera Slavery: A 21C Evil 0 0 0 0 0 0% 0%
CNN News Room 2 134 2 90 2,439,329 82% 18%
Fox News America’s News HQ 51 347 45 251 13,553,093 65% 35%
MSNBC Weekends w/ Alex Witt 73 124 53 79 236,011 60% 40%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 33 1,049 29 789 2,289,007 53% 47%
Al Jazeera Slavery: A 21C Evil 0 0 0 0 0 0% 0%
CNN News Room 2 134 1 90 2,439,329 82% 18%
Fox News America’s News HQ 51 347 34 251 13,553,093 65% 35%
MSNBC Weekends w/Alex Witt 30 124 20 79 236,011 60% 40%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 1,049 33 789 2,289,007 53% 47%
CNN News Room 1 134 1 90 2,439,329 82% 18%
Fox News WSJ Editorial Report (2pm) 16 16 4 4 6,167 100% 0%
Fox News America’s News HQ (2:30) 26 347 25 251 13,553,093 65% 35%
MSNBC Caught On Camera 1 31 1 25 40,492 50% 50%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 27 1,049 25 789 2,289,007 53% 47%
Al Jazeera Talk to Al Jazeera 0 38 0 38 2,376,590 80% 20%
Al Jazeera 101 East 1 49 1 46 25,441 74% 26%
CNN News Room 6 134 5 90 2,439,329 82% 18%
Fox News America’s News HQ 21 347 21 251 13,553,093 65% 35%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Caught On Camera 2 31 2 25 40,492 50% 50%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 134 1 90 2,439,329 82% 18%
Fox News America’s News HQ 26 347 21 251 13,553,093 65% 35%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Caught On Camera 5 31 5 25 40,492 50% 50%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 63 1,049 61 789 2,289,007 53% 47%
CNN News Room 74 134 48 90 2,439,329 82% 18%
Fox News The Five 84 405 55 300 1,002,741 68% 32%
Fox News The Five w/Hosts 324 9,870 238 4,732 78,342,607 59% 41%
HLN Forensic Files 2 27 2 25 34,345 33% 67%
MSNBC Caught On Camera 2 31 2 25 40,492 50% 50%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 59 1,049 51 789 2,289,007 53% 47%
Al Jazeera Talk to Al Jazeera 0 38 0 38 2,376,590 80% 20%
Al Jazeera Fault Lines 0 3 0 3 6,535 0% 100%
CNN Smerconish 79 545 57 329 5,351,127 66% 34%
Fox News America’s News HQ 10 347 7 251 13,553,093 65% 35%
HLN Forensic Files 1 27 1 25 34,345 33% 67%
MSNBC Caught On Camera 1 31 1 25 40,492 50% 50%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 54 1,049 45 789 2,289,007 53% 47%
CNN News Room 17 134 10 90 2,439,329 82% 18%
Fox News Fox Report Weekend 9 251 9 205 1,110,373 78% 22%
HLN Forensic Files 0 27 0 25 34,345 33% 67%
MSNBC Caught On Camera 2 31 2 25 40,492 50% 50%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 58 1,049 39 789 2,289,007 53% 47%
Fox News Strange Inheritance 7 12 7 11 26,546 67% 33%
HLN Forensic Files 4 27 4 25 34,345 33% 67%
MSNBC Caught On Camera 3 31 3 25 40,492 50% 50%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 63 1,049 32 789 2,289,007 53% 47%
Fox News Judge Jeanine 849 1,689 533 1,040 11,811,665 61% 39%
HLN Forensic Files 3 27 3 25 34,345 33% 67%
MSNBC Lockup 26 176 15 93 295,223 40% 60%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Geraldo Rivera Reports 30 238 24 188 756,780 54% 46%
HLN Forensic Files 5 27 5 25 34,345 33% 67%
MSNBC Lockup 66 176 29 93 295,223 40% 60%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 19 1,049 19 789 2,289,007 53% 47%
Al Jazeera Inside Story (11:30) 0 5 0 3 3,577 60% 40%
Fox News RedEye 307 2,161 146 1,133 6,172,106 70% 30%
HLN Forensic Files 2 27 2 25 34,345 33% 67%
MSNBC Lockup 12 176 8 93 295,223 40% 60%

 

Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.