Melissa Harris-Perry wins a quiet Super Bowl Sunday on Cable News Twitter

Sunday was an unusually quiet day in Cable News Twitter, with The Melissa Harris-Perry show winning best hour with less than 1000 mentions in each of its two hours.  Fox News’ Red Eye racked up an impressive 8K of mentions during the day, although most of those were retweets of Red Eye’s hosts’ comments during the Super Bowl and not exactly Red Eye related.

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Raw Data: 2015-02-01-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-02-01

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 982 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 8094 Fox News: RedEye

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 0 0 0 0 0% 0%
Fox News Judge Jeanine 92 639 52 455 3,309,039 59% 41%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 0 0 0 0 0 0% 0%
Al Jazeera TechKnow 2 21 2 17 23,908 33% 67%
Fox News Stossel 9 55 4 41 76,588 53% 47%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 34 1,304 20 995 4,155,187 53% 47%
Al Jazeera The Stream 1 8 1 7 8,047 67% 33%
Fox News RedEye 246 8,094 114 4,686 13,541,585 70% 30%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,304 11 995 4,155,187 53% 47%
Al Jazeera 101 East 1 119 1 107 2,528,394 63% 37%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 21 1,304 17 995 4,155,187 53% 47%
CNN CNN International 62 2,140 52 1,681 106,107,156 55% 45%
Fox News Judge Jeanine 11 639 7 455 3,309,039 59% 41%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 1,304 16 995 4,155,187 53% 47%
CNN CNN International 100 2,140 85 1,681 106,107,156 55% 45%
Fox News A Healthy You w/ Carol Alt (4pm) 2 56 2 36 277,674 55% 45%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 1,304 24 995 4,155,187 53% 47%
Al Jazeera 101 East 2 119 2 107 2,528,394 63% 37%
Al Jazeera Inside Story 0 0 0 0 0 0% 0%
CNN New Day 24 951 22 665 40,011,149 39% 61%
Fox News Fox and Friends Weekend 16 361 12 236 726,471 67% 33%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Listening Post 8 67 6 56 4,760,515 76% 24%
Al Jazeera TechKnow 2 21 2 17 23,908 33% 67%
CNN New Day 34 951 29 665 40,011,149 39% 61%
Fox News Fox and Friends Weekend 66 361 41 236 726,471 67% 33%
HLN Weekend Express 4 38 4 33 197,504 35% 65%
MSNBC Your Business (7:30) 27 36 7 13 125,813 42% 58%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 34 1,304 30 995 4,155,187 53% 47%
CNN New Day 32 951 27 665 40,011,149 39% 61%
CNN Inside Politics 30 2,757 25 2,230 172,789,299 65% 35%
Fox News Fox and Friends Weekend 94 361 62 236 726,471 67% 33%
HLN Weekend Express 1 38 1 33 197,504 35% 65%
MSNBC Up w/Steve Kornacki 695 1,998 241 840 11,645,408 49% 51%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 83 646 60 491 19,088,996 66% 34%
Fox News Fox and Friends Weekend 72 361 52 236 726,471 67% 33%
HLN Weekend Express 8 38 7 33 197,504 35% 65%
MSNBC Up w/Steve Kornacki 622 1,998 268 840 11,645,408 49% 51%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 137 1,304 115 995 4,155,187 53% 47%
CNN GPS w/Fareed Zakaria 155 1,574 104 1,222 17,781,787 67% 33%
Fox News Sunday Morning Futures 84 382 52 270 11,239,727 72% 28%
HLN Weekend Express 8 38 7 33 197,504 35% 65%
MSNBC Melissa Harris-Perry Show 982 3,282 407 1,541 13,317,178 43% 57%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Talk to Al Jazeera 0 3 0 3 4,344 100% 0%
Al Jazeera Listening Post 0 67 0 56 4,760,515 76% 24%
CNN Reliable Sources 225 590 123 319 101,206,197 60% 40%
Fox News #MediaBuzz 225 804 121 453 9,170,444 72% 28%
HLN Weekend Express 2 38 2 33 197,504 35% 65%
MSNBC Melissa Harris-Perry Show 927 3,282 380 1,541 13,317,178 43% 57%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 112 1,304 100 995 4,155,187 53% 47%
CNN State of the Union 74 646 57 491 19,088,996 66% 34%
Fox News America’s News HQ 58 403 43 307 21,129,803 69% 31%
Fox News Sunday Housecall 12 83 8 37 110,172 18% 82%
HLN What Would You Do? 0 0 0 0 0 0% 0%
MSNBC Weekends w/ Alex Witt 24 93 19 63 214,929 57% 43%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 82 1,304 73 995 4,155,187 53% 47%
CNN GPS w/Fareed Zakaria 177 1,574 139 1,222 17,781,787 67% 33%
Fox News America’s News HQ 114 403 95 307 21,129,803 69% 31%
HLN What Would You Do? 0 0 0 0 0 0% 0%
MSNBC Weekends w/ Alex Witt 35 93 26 63 214,929 57% 43%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 53 1,304 53 995 4,155,187 53% 47%
CNN News Room 3 51 1 16 18,057 73% 27%
Fox News Fox News Sunday 454 4,211 224 1,860 53,994,054 56% 44%
MSNBC Meet The Press 412 4,958 234 2,561 41,612,548 67% 33%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 51 0 16 18,057 73% 27%
Fox News WSJ Editorial Report 1 1 1 1 1,062 0% 0%
Fox News America’s News HQ 13 403 11 307 21,129,803 69% 31%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 94 1,304 77 995 4,155,187 53% 47%
CNN News Room 13 51 3 16 18,057 73% 27%
Fox News A Healthy You w/ Carol Alt (4pm) 11 56 10 36 277,674 55% 45%
Fox News Sunday Housecall 12 83 6 37 110,172 18% 82%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 1 89 1 80 1,134,455 46% 54%
Al Jazeera Listening Post 0 67 0 56 4,760,515 76% 24%
CNN News Room 4 51 3 16 18,057 73% 27%
Fox News #MediaBuzz 94 804 46 453 9,170,444 72% 28%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 72 1,304 69 995 4,155,187 53% 47%
CNN Parts Unknown 26 333 24 278 1,462,213 51% 49%
Fox News Fox News Sunday 165 4,211 92 1,860 53,994,054 56% 44%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 3 0 3 1,150 0% 0%
CNN Parts Unknown 17 333 16 278 1,462,213 51% 49%
Fox News Fox Report Weekend 112 228 56 131 833,634 54% 46%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 35 1,304 31 995 4,155,187 53% 47%
CNN Parts Unknown 27 333 24 278 1,462,213 51% 49%
Fox News Fox News Reporting 59 407 26 242 5,091,530 71% 29%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 23 333 20 278 1,462,213 51% 49%
Fox News Fox News Reporting 32 407 29 242 5,091,530 71% 29%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 3 0 3 1,150 0% 0%
CNN Parts Unknown 35 333 34 278 1,462,213 51% 49%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,304 41 995 4,155,187 53% 47%
CNN Parts Unknown 66 333 57 278 1,462,213 51% 49%
Fox News Fox News Reporting 9 407 9 242 5,091,530 71% 29%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.