Cashin’ In takes another Saturday, 1/31/15

It’s no surprise that Fox News’ Cashin’ In had another strong Saturday, with over 5,000 mentions during the 11am hour and over 15,000 mentions throughout the day.  Cashin’ In had a reach of 129,914,290, which means that tweets mentioning the show appeared on people’s timelines ~130 million times yesterday. (That is not to say people saw or read them, to be clear, just that they scrolled by).

Following Cashin’ In for best hour were both hours of Melissa Harris-Perry, Judge Jeanine, and both hours of Up with Steve. Cashin’ In had more mentions, during its slot, than these next-best shows did during their slots.

Here’s the top 30 shows:

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Raw data: 2015-01-31-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-01-31

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 5100 Fox News: Cashin In
Most Mentions During Day 15018 Fox News: Cashin In

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 281 2,523 206 1,827 10,554,785 60% 40%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Hannity 223 5,324 173 3,399 25,623,218 62% 38%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 3 15 3 13 318,426 71% 29%
Fox News On The Record w/Greta Van Susteren 41 3,059 35 2,059 15,670,910 54% 46%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 9 1,069 9 850 4,221,010 57% 43%
Al Jazeera Inside Story 0 0 0 0 0 0% 0%
CNN CNN International 68 4,055 66 3,397 88,372,288 57% 43%
Fox News RedEye 603 1,950 105 930 8,585,538 61% 39%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 46 4,055 37 3,397 88,372,288 57% 43%
Fox News The Five 12 241 8 196 551,078 67% 33%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 8 1,069 6 850 4,221,010 57% 43%
CNN CNN International 170 4,055 135 3,397 88,372,288 57% 43%
Fox News Hannity 54 5,324 46 3,399 25,623,218 62% 38%
MSNBC Your Business (5:30) 0 3 0 3 60,012 0% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 1 15 1 13 318,426 71% 29%
Al Jazeera Inside Story 0 0 0 0 0 0% 0%
CNN New Day 17 740 16 512 8,900,847 49% 51%
Fox News Fox and Friends Weekend 75 676 46 484 2,419,115 71% 29%
MSNBC The Rachel Maddow Show 54 1,714 34 880 4,662,118 49% 51%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera TechKnow 1 19 1 18 44,488 50% 50%
CNN New Day 45 740 35 512 8,900,847 49% 51%
Fox News Fox and Friends Weekend 105 676 69 484 2,419,115 71% 29%
HLN Weekend Express 6 37 6 31 696,417 50% 50%
MSNBC Weekends w/Alex Witt 12 91 10 81 339,637 48% 52%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 31 1,069 27 850 4,221,010 57% 43%
CNN New Day 44 740 37 512 8,900,847 49% 51%
Fox News Fox and Friends Weekend 150 676 116 484 2,419,115 71% 29%
HLN Weekend Express 9 37 8 31 696,417 50% 50%
MSNBC Up w/Steve Kornacki 673 1,895 248 729 8,852,756 54% 46%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 43 1,069 34 850 4,221,010 57% 43%
CNN Smerconish 362 1,125 306 842 975,498 59% 41%
Fox News Fox and Friends Weekend 106 676 93 484 2,419,115 71% 29%
HLN Weekend Express 2 37 2 31 696,417 50% 50%
MSNBC Up w/Steve Kornacki 651 1,895 274 729 8,852,756 54% 46%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 61 1,069 50 850 4,221,010 57% 43%
CNN News Room 4 36 4 22 71,899 78% 22%
Fox News Bulls and Bears 151 219 77 110 9,143,840 74% 26%
Fox News Cavuto On Business 72 420 49 321 1,490,231 64% 36%
HLN Weekend Express 3 37 2 31 696,417 50% 50%
MSNBC Melissa Harris-Perry Show 1,033 3,842 408 1,647 22,285,009 39% 61%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 36 2 22 71,899 78% 22%
Fox News Forbes on Fox 58 131 34 88 675,813 70% 30%
Fox News Cashin In 5,100 15,018 1,737 5,524 129,914,290 58% 42%
HLN Weekend Express 3 37 3 31 696,417 50% 50%
MSNBC Melissa Harris-Perry Show 1,592 3,842 637 1,647 22,285,009 39% 61%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 56 1,069 48 850 4,221,010 57% 43%
Al Jazeera The Stream 1 6 1 6 6,363 50% 50%
CNN News Room 2 36 2 22 71,899 78% 22%
Fox News America’s News HQ 76 413 49 282 11,661,273 65% 35%
MSNBC Weekends w/ Alex Witt 27 91 25 81 339,637 48% 52%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 42 1,069 38 850 4,221,010 57% 43%
CNN News Room 3 36 3 22 71,899 78% 22%
Fox News America’s News HQ 54 413 42 282 11,661,273 65% 35%
MSNBC Weekends w/Alex Witt 18 91 18 81 339,637 48% 52%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 74 1,069 67 850 4,221,010 57% 43%
CNN News Room 0 36 0 22 71,899 78% 22%
Fox News WSJ Editorial Report (2pm) 0 3 0 3 2,428 100% 0%
Fox News America’s News HQ (2:30) 24 413 22 282 11,661,273 65% 35%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 36 1 22 71,899 78% 22%
Fox News America’s News HQ 37 413 36 282 11,661,273 65% 35%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 59 1,069 53 850 4,221,010 57% 43%
CNN News Room 0 36 0 22 71,899 78% 22%
CNN CNN @ Superbowl 232 1,720 200 1,469 39,537,799 79% 21%
Fox News America’s News HQ (4:30pm) 32 413 25 282 11,661,273 65% 35%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Talk to Al Jazeera 0 0 0 0 0 0% 0%
Al Jazeera The Stream 0 6 0 6 6,363 50% 50%
CNN News Room 1 36 1 22 71,899 78% 22%
Fox News The Five 35 241 28 196 551,078 67% 33%
Fox News The Five w/Hosts 489 9,718 359 4,874 90,548,165 60% 40%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 45 1,069 41 850 4,221,010 57% 43%
CNN Smerconish 8 1,125 7 842 975,498 59% 41%
Fox News America’s News HQ 24 413 19 282 11,661,273 65% 35%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 0 1 0 1 23 0% 0%
Al Jazeera TechKnow 5 19 5 18 44,488 50% 50%
CNN News Room 4 36 1 22 71,899 78% 22%
Fox News Fox Report Weekend 114 312 98 227 1,457,497 77% 23%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 1,069 16 850 4,221,010 57% 43%
CNN Inside Man 71 259 51 197 584,749 50% 50%
Fox News Fox Report Weekend 56 312 53 227 1,457,497 77% 23%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 4 1 3 404 0% 100%
CNN Inside Man 61 259 41 197 584,749 50% 50%
Fox News Judge Jeanine 770 1,484 468 894 6,263,726 59% 41%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 0 1 0 1 23 0% 0%
Al Jazeera TechKnow 4 19 4 18 44,488 50% 50%
Fox News Geraldo Rivera reports 9 192 6 147 1,299,502 49% 51%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 83 1,069 75 850 4,221,010 57% 43%
Fox News RedEye 258 1,950 134 930 8,585,538 61% 39%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.