MSNBC, Hannity win Cable News Twitter for 12/24/14

The Cable News Schedules were a bit of a mess on Christmas eve, with a variety of programs being replaced by pre-recorded content or the normal hosts away and guest hosts filling in.  For that reason, the stats for the day are fairly questionable.

That being said, MSNBC’s Live (just general news programming) had the most mentions during an hour and Hannity had the most mentions during the day as a whole.

Raw data for the day: 2014-12-24-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable
news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-12-24

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 591 MSNBC: MSNBC Live
Most Mentions During Day 5800 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 13 0 12 5,747 86% 14%
Fox News The Kelly File 60 1,298 42 1,042 3,986,722 66% 34%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 9 0 9 6,448 50% 50%
CNN CNN International 212 3,361 189 2,619 93,824,141 53% 47%
Fox News Hannity 225 5,800 154 3,435 31,104,867 67% 33%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 314 3,361 263 2,619 93,824,141 53% 47%
Fox News On The Record w/Greta Van Susteren 107 3,605 71 2,659 6,323,020 56% 44%
HLN Nancy Grace 27 293 15 164 745,986 31% 69%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 1,021 16 796 2,241,385 63% 37%
Al Jazeera Inside Story 0 1 0 1 28 0% 0%
CNN CNN International 328 3,361 278 2,619 93,824,141 53% 47%
Fox News RedEye 495 2,537 115 1,435 10,672,100 71% 29%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 13 0 12 5,747 86% 14%
CNN Early Start 12 77 8 56 543,991 70% 30%
Fox News The Five 5 472 3 356 2,207,021 68% 32%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 8 1,021 8 796 2,241,385 63% 37%
CNN Early Start 19 77 15 56 543,991 70% 30%
Fox News FoxFriendsFirst 40 153 34 109 1,119,697 71% 29%
MSNBC First Look 3 43 2 36 2,678,826 69% 31%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 13 1,021 13 796 2,241,385 63% 37%
Al Jazeera Real Money with Ali Velshi (3:30) 0 18 0 17 31,431 82% 18%
CNN New Day 227 1,902 143 1,262 45,086,006 55% 45%
Fox News Fox And Friends 264 2,990 177 1,825 26,484,252 55% 45%
HLN Morning Express w/Robin Meade 17 196 15 160 1,292,550 66% 34%
MSNBC Morning Joe 583 1,584 207 714 5,818,647 58% 42%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 1,021 29 796 2,241,385 63% 37%
CNN New Day 308 1,902 189 1,262 45,086,006 55% 45%
Fox News Fox And Friends 401 2,990 273 1,825 26,484,252 55% 45%
HLN Morning Express w/Robin Meade 17 196 15 160 1,292,550 66% 34%
MSNBC Morning Joe 342 1,584 145 714 5,818,647 58% 42%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 51 1,021 47 796 2,241,385 63% 37%
CNN New Day 341 1,902 236 1,262 45,086,006 55% 45%
Fox News Fox And Friends 493 2,990 353 1,825 26,484,252 55% 45%
HLN Morning Express w/Robin Meade 21 196 19 160 1,292,550 66% 34%
MSNBC MSNBC Live 355 5,495 299 3,664 11,430,427 63% 37%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 92 1,021 70 796 2,241,385 63% 37%
Al Jazeera Inside Story 0 1 0 1 28 0% 0%
CNN News Room 11 78 5 25 238,579 88% 12%
Fox News America’s Newsroom 14 209 13 163 1,670,378 62% 38%
HLN Morning Express w/Robin Meade 18 196 11 160 1,292,550 66% 34%
MSNBC MSNBC Live 492 5,495 368 3,664 11,430,427 63% 37%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 93 1,021 70 796 2,241,385 63% 37%
CNN News Room 24 78 8 25 238,579 88% 12%
Fox News America’s Newsroom 65 209 48 163 1,670,378 62% 38%
HLN Morning Express w/Robin Meade 21 196 19 160 1,292,550 66% 34%
MSNBC MSNBC Live 591 5,495 490 3,664 11,430,427 63% 37%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 9 1 9 6,448 50% 50%
CNN @This Hour 10 47 8 39 87,468 67% 33%
Fox News Happening Now 24 91 16 75 418,181 82% 18%
HLN Morning Express w/Robin Meade 9 196 8 160 1,292,550 66% 34%
MSNBC MSNBC Live 441 5,495 357 3,664 11,430,427 63% 37%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 1,021 36 796 2,241,385 63% 37%
CNN Legal View w/Banfield 36 94 36 87 786,296 73% 27%
Fox News Outnumbered 466 2,317 284 1,609 13,403,607 73% 27%
MSNBC MSNBC Live 413 5,495 285 3,664 11,430,427 63% 37%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 1,021 31 796 2,241,385 63% 37%
CNN Wolf 132 856 122 722 23,357,235 64% 36%
Fox News Happening Now 12 91 12 75 418,181 82% 18%
MSNBC MSNBC Live 253 5,495 165 3,664 11,430,427 63% 37%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,021 46 796 2,241,385 63% 37%
CNN News Room 16 78 8 25 238,579 88% 12%
MSNBC MSNBC Live 236 5,495 169 3,664 11,430,427 63% 37%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 78 2 25 238,579 88% 12%
Fox News Shepard Smith Reporting 30 245 24 197 5,646,168 73% 27%
HLN What Would You Do? 0 1 0 1 1,921 0% 0%
MSNBC MSNBC Live 284 5,495 210 3,664 11,430,427 63% 37%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 74 1,021 64 796 2,241,385 63% 37%
CNN News Room 0 78 0 25 238,579 88% 12%
Fox News Your World 61 216 44 169 241,691 59% 41%
HLN What Would You Do? 0 1 0 1 1,921 0% 0%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 1 1 1 1 28 0% 0%
Al Jazeera TechKnow 1 17 1 11 21,521 56% 44%
CNN Parts Unknown 36 680 34 336 1,457,332 63% 37%
Fox News The Five 145 472 109 356 2,207,021 68% 32%
Fox News The Five w/Hosts 349 4,584 245 2,885 17,898,081 67% 33%
HLN What Would You Do? 0 1 0 1 1,921 0% 0%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 1,021 37 796 2,241,385 63% 37%
CNN Parts Unknown 36 680 34 336 1,457,332 63% 37%
Fox News Special Report w/Bret Baier 37 249 36 214 2,254,947 55% 45%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 5 18 5 17 31,431 82% 18%
CNN Parts Unknown 39 680 34 336 1,457,332 63% 37%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 61 1,021 49 796 2,241,385 63% 37%
CNN Parts Unknown 52 680 45 336 1,457,332 63% 37%
HLN Nancy Grace 147 293 74 164 745,986 31% 69%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 49 680 33 336 1,457,332 63% 37%
HLN Dr Drew On Call 53 147 31 112 7,131,569 40% 60%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 9 0 9 6,448 50% 50%
CNN Parts Unknown 103 680 40 336 1,457,332 63% 37%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,021 22 796 2,241,385 63% 37%
CNN Parts Unknown 63 680 40 336 1,457,332 63% 37%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that
    mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
    most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or
    more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual
    shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet
    that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show
    up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be
    100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the
    reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be
    seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or
    read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only
    calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
    an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any
questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the
part about how I determine the gender of Twitter users.