Kelly File wins Cable News Twitter on Start of Christmas Week, 12/22/14

It’s the start of Christmas week on Cable News, full of guest hosts and pre-taped “specials”.  But Monday got off to a strong start, with Hannity winning the day overall and The Kelly File winning best hour.

Raw data: 2014-12-22-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable
news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-12-22

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4245 Fox News: The Kelly File
Most Mentions During Day 11767 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 21 336 21 284 4,838,591 66% 34%
Fox News The O’Reilly Factor Special 17 1,872 15 1,282 27,466,726 61% 39%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 38 336 35 284 4,838,591 66% 34%
Fox News Stossel 8 261 5 226 159,907 81% 19%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 237 3,888 197 3,152 142,581,045 59% 41%
Fox News Fox News Sunday 6 203 6 110 161,117 57% 43%
MSNBC Meet The Press 26 766 15 523 4,362,132 62% 38%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,468 22 1,126 6,257,696 58% 42%
Al Jazeera The Stream 1 17 1 15 34,898 20% 80%
CNN CNN International 106 3,888 91 3,152 142,581,045 59% 41%
Fox News Huckabee 5 226 5 169 797,664 58% 42%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 13 1,468 12 1,126 6,257,696 58% 42%
CNN Early Start 7 152 6 128 31,330,147 62% 38%
Fox News #MediaBuzz 3 329 1 287 5,962,631 66% 34%
MSNBC Meet The Press 19 766 10 523 4,362,132 62% 38%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 1,468 13 1,126 6,257,696 58% 42%
CNN Early Start 26 152 17 128 31,330,147 62% 38%
Fox News FoxFriendsFirst 92 288 70 208 2,002,168 69% 31%
MSNBC First Look 3 12 3 10 19,838 71% 29%
MSNBC Way Too Early (5:30-6) 23 60 18 46 187,429 64% 36%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 23 1,468 22 1,126 6,257,696 58% 42%
Al Jazeera Real Money with Ali Velshi (3:30) 0 34 0 30 776,133 41% 59%
CNN New Day 400 4,274 267 2,413 97,598,830 57% 43%
Fox News Fox And Friends 664 4,397 390 2,521 40,910,517 61% 39%
HLN Morning Express w/Robin Meade 7 165 6 121 1,182,872 68% 32%
MSNBC Morning Joe 2,327 10,088 571 3,256 22,083,650 52% 48%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 1,468 27 1,126 6,257,696 58% 42%
CNN New Day 699 4,274 419 2,413 97,598,830 57% 43%
Fox News Fox And Friends 782 4,397 480 2,521 40,910,517 61% 39%
HLN Morning Express w/Robin Meade 10 165 6 121 1,182,872 68% 32%
MSNBC Morning Joe 2,893 10,088 847 3,256 22,083,650 52% 48%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 45 1,468 35 1,126 6,257,696 58% 42%
CNN New Day 808 4,274 479 2,413 97,598,830 57% 43%
Fox News Fox And Friends 1,037 4,397 658 2,521 40,910,517 61% 39%
HLN Morning Express w/Robin Meade 11 165 11 121 1,182,872 68% 32%
MSNBC Morning Joe 2,090 10,088 864 3,256 22,083,650 52% 48%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 113 1,468 84 1,126 6,257,696 58% 42%
Al Jazeera Inside Story 0 17 0 17 257,314 71% 29%
CNN News Room 18 158 8 60 220,132 65% 35%
Fox News America’s Newsroom 62 433 39 306 6,123,307 60% 40%
HLN Morning Express w/Robin Meade 9 165 8 121 1,182,872 68% 32%
MSNBC The Rundown w/José Díaz-Balart 44 361 28 259 7,707,811 55% 45%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 80 1,468 72 1,126 6,257,696 58% 42%
CNN News Room 15 158 5 60 220,132 65% 35%
Fox News America’s Newsroom 150 433 126 306 6,123,307 60% 40%
HLN Morning Express w/Robin Meade 20 165 9 121 1,182,872 68% 32%
MSNBC The Rundown w/José Díaz-Balart 37 361 22 259 7,707,811 55% 45%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 23 0 13 264,664 82% 18%
CNN @This Hour 197 331 161 268 15,623,835 71% 29%
Fox News Happening Now 71 165 61 127 744,254 66% 34%
HLN Morning Express w/Robin Meade 10 165 8 121 1,182,872 68% 32%
MSNBC News Nation w/ Tamron Hall 78 235 64 185 2,923,400 50% 50%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 65 1,468 60 1,126 6,257,696 58% 42%
CNN Legal View w/Banfield 56 345 44 258 1,241,411 68% 32%
Fox News Outnumbered 626 2,329 333 1,419 13,683,767 74% 26%
HLN HLN Now 2 37 2 30 35,243 68% 32%
MSNBC Andrea Mitchell Reports 63 200 44 145 1,163,413 57% 43%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 49 1,468 48 1,126 6,257,696 58% 42%
CNN Wolf 206 2,436 139 1,583 114,019,044 65% 35%
Fox News Happening Now 33 165 27 127 744,254 66% 34%
HLN HLN Now 7 37 5 30 35,243 68% 32%
MSNBC Ronan Farrow Daily 31 201 26 165 1,909,294 50% 50%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 86 1,468 78 1,126 6,257,696 58% 42%
Al Jazeera TechKnow 1 58 1 50 415,329 67% 33%
CNN News Room 20 158 6 60 220,132 65% 35%
Fox News The Real Story w/Gretchen Carlson 169 443 112 302 5,806,261 63% 37%
HLN HLN Now 0 37 0 30 35,243 68% 32%
MSNBC The Reid Report 373 3,275 228 2,091 8,915,743 43% 57%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 12 158 5 60 220,132 65% 35%
Fox News Shepard Smith Reporting 65 147 52 115 576,310 68% 32%
HLN HLN Now 3 37 3 30 35,243 68% 32%
MSNBC The Cycle 181 353 88 182 987,111 56% 44%
MSNBC The Cycle (w/ Host Accounts) 210 534 113 338 951,385 61% 39%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 142 1,468 125 1,126 6,257,696 58% 42%
CNN The Lead w/Jake Tapper 51 619 27 436 1,383,992 55% 45%
Fox News Your World 104 788 77 633 4,635,461 60% 40%
HLN HLN Now 3 37 3 30 35,243 68% 32%
MSNBC Now w/Alex Wagner 71 182 47 119 409,961 60% 40%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 2 17 2 17 257,314 71% 29%
CNN The Situation Room 406 2,436 260 1,583 114,019,044 65% 35%
Fox News The Five 1,630 3,172 931 1,992 18,898,727 65% 35%
Fox News The Five w/Hosts 2,930 10,191 1,615 5,720 39,600,959 65% 35%
HLN What Would You Do? 1 1 1 1 50 0% 0%
MSNBC The Ed Show 752 1,793 288 776 7,306,491 62% 38%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 82 1,468 69 1,126 6,257,696 58% 42%
CNN The Situation Room (6 – 6:30) 410 2,436 283 1,583 114,019,044 65% 35%
Fox News Special Report w/Bret Baier 140 1,084 108 720 6,898,904 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 58 98 37 66 1,020,092 63% 37%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 2 34 2 30 776,133 41% 59%
CNN Out Front w/Erin Burnett 462 1,205 285 864 78,637,237 65% 35%
Fox News On The Record w/Greta Van Susteren 1,848 7,689 1,088 4,309 16,215,979 57% 43%
MSNBC Hardball w/ Chris Matthews 405 686 208 384 1,602,484 63% 38%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 94 1,468 76 1,126 6,257,696 58% 42%
CNN Anderson Cooper 360 1,225 3,315 960 2,389 140,895,225 51% 49%
Fox News The O’Reilly Factor 629 1,872 389 1,282 27,466,726 61% 39%
HLN Nancy Grace 33 206 24 147 215,440 47% 53%
MSNBC All In w/ Chris Hayes 1,457 3,268 610 1,650 19,119,073 63% 37%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 4,245 6,909 2,246 3,788 73,483,526 63% 37%
HLN Dr Drew On Call 273 439 196 318 19,241,628 46% 54%
MSNBC The Rachel Maddow Show 933 2,553 428 1,400 8,033,048 54% 46%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 8 23 4 13 264,664 82% 18%
CNN CNN Tonight w/ Hosts 376 1,438 241 938 35,098,810 54% 46%
Fox News Hannity 2,480 11,767 1,416 6,212 103,737,923 60% 40%
MSNBC The Last Word w/Lawrence O’Donnell 332 755 182 471 4,223,213 51% 49%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 93 1,468 74 1,126 6,257,696 58% 42%
CNN Anderson Cooper 360 451 3,315 367 2,389 140,895,225 51% 49%
Fox News The O’Reilly Factor 191 1,872 137 1,282 27,466,726 61% 39%
MSNBC Pot Barons of Colorado 49 130 24 81 699,984 59% 41%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that
    mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
    most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or
    more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual
    shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet
    that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show
    up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be
    100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the
    reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be
    seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or
    read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only
    calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
    an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any
questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the
part about how I determine the gender of Twitter users.