Greta wins Cable News Twitter on Black Friday, 2014

Friday’s schedule was a special holiday one, with much of the normal programming displaced by re-runs and pre-taped shows.  As a result, the conversation on Twitter was subdued.  Greta one the best hour with a very low 703 mentions, while MSNBC live, which filled most of that network’s shortened news day, had the most mentions overall.

Raw data: 2014-11-28-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-11-28

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 703 Fox News: On The Record w/Greta Van Susteren
Most Mentions During Day 5098 MSNBC: MSNBC Live

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 4 0 4 907 50% 50%
CNN Parts Unknown 51 341 45 281 4,403,565 54% 46%
Fox News Bin Laden Special 25 62 16 50 328,386 72% 28%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 1 0 1 810 0% 0%
CNN Parts Unknown 28 341 25 281 4,403,565 54% 46%
Fox News Hannity 78 2,848 52 1,805 13,555,337 60% 40%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 24 0 18 281,783 87% 13%
CNN Parts Unknown 23 341 20 281 4,403,565 54% 46%
Fox News On The Record w/Greta Van Susteren 15 2,282 12 1,393 12,407,494 61% 39%
HLN Nancy Grace 22 393 17 271 861,770 51% 49%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 5 836 4 687 1,720,969 53% 47%
Al Jazeera Inside Story 0 1 0 1 54 0% 0%
CNN CNN International 128 3,275 101 2,623 81,229,242 50% 50%
Fox News RedEye 53 1,398 18 1,174 4,398,480 77% 23%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 4 0 4 907 50% 50%
CNN CNN International 108 3,275 91 2,623 81,229,242 50% 50%
Fox News The Five 7 599 5 396 1,814,098 69% 31%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 0 24 0 18 281,783 87% 13%
CNN Early Start 44 411 33 330 24,640,104 56% 44%
Fox News FoxFriendsFirst 36 113 27 84 559,462 76% 24%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 4 836 4 687 1,720,969 53% 47%
CNN New Day 89 1,664 57 1,153 29,106,603 67% 33%
Fox News Fox And Friends 71 763 59 491 5,013,450 65% 35%
HLN Morning Express w/Robin Meade 4 102 3 88 12,705,379 58% 42%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 9 836 9 687 1,720,969 53% 47%
CNN New Day 104 1,664 75 1,153 29,106,603 67% 33%
Fox News Fox And Friends 137 763 89 491 5,013,450 65% 35%
HLN Morning Express w/Robin Meade 1 102 1 88 12,705,379 58% 42%
MSNBC Morning Joe 158 1,400 79 935 4,923,959 57% 43%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 14 836 14 687 1,720,969 53% 47%
CNN New Day 162 1,664 126 1,153 29,106,603 67% 33%
Fox News Fox And Friends 150 763 90 491 5,013,450 65% 35%
HLN Morning Express w/Robin Meade 20 102 19 88 12,705,379 58% 42%
MSNBC Morning Joe 311 1,400 156 935 4,923,959 57% 43%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 15 836 13 687 1,720,969 53% 47%
CNN News Room 2 22 2 20 10,343 40% 60%
Fox News America’s Newsroom 9 90 8 71 9,532,806 72% 28%
HLN Morning Express w/Robin Meade 25 102 21 88 12,705,379 58% 42%
MSNBC MSNBC Live 335 5,098 167 2,647 13,609,729 61% 39%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 1 0 1 810 0% 0%
CNN News Room 2 22 2 20 10,343 40% 60%
Fox News America’s Newsroom 38 90 30 71 9,532,806 72% 28%
HLN Morning Express w/Robin Meade 6 102 6 88 12,705,379 58% 42%
MSNBC MSNBC Live 245 5,098 161 2,647 13,609,729 61% 39%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 72 836 70 687 1,720,969 53% 47%
Al Jazeera Inside Story (11:30) 1 1 1 1 54 0% 0%
CNN @This Hour 46 290 37 196 9,716,390 63% 37%
Fox News Happening Now 22 119 12 74 690,229 54% 46%
HLN Morning Express w/Robin Meade 16 102 14 88 12,705,379 58% 42%
MSNBC MSNBC Live 595 5,098 245 2,647 13,609,729 61% 39%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 117 836 107 687 1,720,969 53% 47%
CNN Legal View w/Banfield 3 16 3 14 6,059 71% 29%
Fox News Outnumbered 386 1,268 221 750 6,948,894 77% 23%
MSNBC MSNBC Live 575 5,098 268 2,647 13,609,729 61% 39%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 42 836 40 687 1,720,969 53% 47%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN Wolf 21 591 21 421 15,726,845 64% 36%
Fox News Happening Now 26 119 20 74 690,229 54% 46%
MSNBC MSNBC Live 435 5,098 214 2,647 13,609,729 61% 39%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 836 34 687 1,720,969 53% 47%
CNN News Room 1 22 1 20 10,343 40% 60%
Fox News Happening Now 20 119 12 74 690,229 54% 46%
MSNBC MSNBC Live 399 5,098 246 2,647 13,609,729 61% 39%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 22 0 20 10,343 40% 60%
Fox News Shepard Smith Reporting 6 43 4 33 71,367 58% 42%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 836 30 687 1,720,969 53% 47%
CNN The Lead w/Jake Tapper 124 831 108 694 2,259,172 61% 39%
Fox News Your World 77 339 63 267 1,171,460 67% 33%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 0 1 0 1 54 0% 0%
CNN The Situation Room 83 591 69 421 15,726,845 64% 36%
Fox News The Five 301 599 174 396 1,814,098 69% 31%
Fox News The Five w/Hosts 657 3,529 375 2,011 19,549,694 67% 33%
HLN What Would You Do? 0 0 0 0 0 0% 0%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 55 836 33 687 1,720,969 53% 47%
CNN The Situation Room (6 – 6:30) 205 591 140 421 15,726,845 64% 36%
Fox News Special Report w/Bret Baier 70 361 49 288 3,153,068 64% 36%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 24 0 18 281,783 87% 13%
CNN This is Life 106 663 64 502 3,121,295 49% 51%
Fox News On The Record w/Greta Van Susteren 703 2,282 414 1,393 12,407,494 61% 39%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 77 836 57 687 1,720,969 53% 47%
CNN This is Life 181 663 155 502 3,121,295 49% 51%
Fox News The O’Reilly Factor 57 346 35 216 849,746 70% 30%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN This is Life 110 663 89 502 3,121,295 49% 51%
Fox News The Kelly File 552 1,408 339 995 18,838,692 53% 47%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 1 0 1 810 0% 0%
CNN This is Life 113 663 91 502 3,121,295 49% 51%
Fox News Hannity 165 2,848 118 1,805 13,555,337 60% 40%
HBO Real Time w/Bill Maher 21 609 17 444 1,811,476 70% 30%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 836 28 687 1,720,969 53% 47%
CNN This is Life 61 663 53 502 3,121,295 49% 51%
Fox News The O’Reilly Factor 20 346 18 216 849,746 70% 30%
HBO Real Time w/Bill Maher (Rerun) 15 609 14 444 1,811,476 70% 30%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.