Another Outstanding Saturday for Cashin’ In on Cable News Twitter (10/25/14)

Another outstanding Saturday for Cashin’ In with Eric Bolling and crew on Fox News. Cashin’ In’s mentions during its hour were more than the total mentions of the next 7 shows combined:

Click to enlarge

Click to enlarge

This is a time where I should have used a “log plot” because Cashin’ In did so much better than anyone else … but then you really wouldn’t get the full effect.

Here’s the raw data of all Cable News shows shown on Saturday (not counting misc documentaries): 2014-10-25-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-10-25

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4963 Fox News: Cashin In
Most Mentions During Day 13891 Fox News: Cashin In

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 10 579 10 360 25,414,212 63% 37%
Fox News The Kelly File 186 1,330 130 916 3,749,289 57% 43%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 4 0 4 3,750 100% 0%
Fox News Fox News Reporting 8 32 5 22 93,754 67% 33%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 73 0 59 290,721 56% 44%
Fox News On The Record w/Greta Van Susteren 18 1,986 9 1,243 3,067,580 55% 45%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 19 1,047 18 834 2,484,186 60% 40%
Al Jazeera Inside Story 0 6 0 5 4,955 50% 50%
CNN CNN International 91 2,959 76 2,457 71,852,116 52% 48%
Fox News RedEye 843 3,068 149 1,454 14,924,005 66% 34%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 61 2,959 46 2,457 71,852,116 52% 48%
Fox News The Five 1 5 1 5 554,522 100% 0%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 1 73 1 59 290,721 56% 44%
CNN CNN International 252 2,959 235 2,457 71,852,116 52% 48%
Fox News Fox News Reporting 0 32 0 22 93,754 67% 33%
MSNBC Your Business (5:30) 0 7 0 7 72,659 67% 33%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 15 1,047 15 834 2,484,186 60% 40%
CNN New Day 28 598 25 511 2,524,125 44% 56%
Fox News Fox and Friends Weekend 93 1,018 64 512 2,567,513 60% 40%
MSNBC The Rachel Maddow Show 29 1,403 21 905 9,194,965 54% 46%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 27 1,047 21 834 2,484,186 60% 40%
CNN New Day 23 598 22 511 2,524,125 44% 56%
Fox News Fox and Friends Weekend 126 1,018 83 512 2,567,513 60% 40%
HLN Weekend Express 4 37 3 34 107,011 40% 60%
MSNBC Weekends w/Alex Witt 3 58 2 49 702,252 54% 46%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 69 1,047 60 834 2,484,186 60% 40%
CNN New Day 67 598 56 511 2,524,125 44% 56%
Fox News Fox and Friends Weekend 185 1,018 107 512 2,567,513 60% 40%
HLN Weekend Express 2 37 2 34 107,011 40% 60%
MSNBC Up w/Steve Kornacki 762 2,613 285 1,075 13,212,577 52% 48%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 1,047 41 834 2,484,186 60% 40%
CNN Smerconish 139 313 87 173 736,880 70% 30%
Fox News Fox and Friends Weekend 224 1,018 129 512 2,567,513 60% 40%
HLN Weekend Express 7 37 6 34 107,011 40% 60%
MSNBC Up w/Steve Kornacki 766 2,613 316 1,075 13,212,577 52% 48%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 4 0 4 3,750 100% 0%
CNN News Room 2 59 2 50 1,312,517 64% 36%
Fox News Bulls and Bears 68 99 34 46 2,351,466 93% 7%
Fox News Cavuto On Business 115 392 73 272 2,228,349 62% 38%
HLN Weekend Express 7 37 7 34 107,011 40% 60%
MSNBC Melissa Harris-Perry Show 656 2,677 266 1,251 10,880,431 37% 63%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 77 1,047 67 834 2,484,186 60% 40%
CNN News Room 5 59 5 50 1,312,517 64% 36%
Fox News Forbes on Fox 99 142 63 85 1,353,087 53% 47%
Fox News Cashin In 4,963 13,891 1,255 4,049 185,524,253 55% 45%
HLN Weekend Express 2 37 2 34 107,011 40% 60%
MSNBC Melissa Harris-Perry Show 857 2,677 379 1,251 10,880,431 37% 63%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 72 1,047 65 834 2,484,186 60% 40%
CNN News Room 3 59 3 50 1,312,517 64% 36%
Fox News America’s News HQ 45 545 39 339 20,143,106 64% 36%
MSNBC Weekends w/ Alex Witt 8 58 7 49 702,252 54% 46%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 86 1,047 73 834 2,484,186 60% 40%
CNN News Room 0 59 0 50 1,312,517 64% 36%
Fox News America’s News HQ 126 545 96 339 20,143,106 64% 36%
MSNBC Weekends w/Alex Witt 4 58 4 49 702,252 54% 46%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 66 1,047 51 834 2,484,186 60% 40%
CNN City Of Tomorrow 0 1 0 1 440 0% 0%
CNN News Room 1 59 1 50 1,312,517 64% 36%
Fox News WSJ Editorial Report (2pm) 5 5 2 2 7 100% 0%
Fox News America’s News HQ (2:30) 61 545 45 339 20,143,106 64% 36%
MSNBC MSNBC Live 151 3,452 118 2,238 9,599,532 56% 44%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 59 4 50 1,312,517 64% 36%
Fox News America’s News HQ 55 545 50 339 20,143,106 64% 36%
MSNBC MSNBC Live 152 3,452 124 2,238 9,599,532 56% 44%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 49 1,047 46 834 2,484,186 60% 40%
CNN News Room 3 59 2 50 1,312,517 64% 36%
CNN Sanjay Gupta MD 0 0 0 0 0 0% 0%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 23 545 19 339 20,143,106 64% 36%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Power Politics 0 5 0 2 17,189 100% 0%
CNN News Room 25 59 21 50 1,312,517 64% 36%
Fox News The Five 1 5 1 5 554,522 100% 0%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 65 1,047 59 834 2,484,186 60% 40%
CNN News Room 7 59 5 50 1,312,517 64% 36%
Fox News America’s News HQ 30 545 23 339 20,143,106 64% 36%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 73 0 59 290,721 56% 44%
CNN News Room 0 59 0 50 1,312,517 64% 36%
Fox News Fox Report Weekend 0 0 0 0 0 0% 0%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,047 25 834 2,484,186 60% 40%
CNN Somebody’s Gotta Do It 17 85 13 71 89,904 46% 54%
Fox News Huckabee 106 521 76 366 1,148,511 57% 43%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Somebody’s Gotta Do It 25 85 23 71 89,904 46% 54%
Fox News Judge Jeanine 626 1,379 339 801 6,990,580 58% 42%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Greta Investigates 113 1,986 80 1,243 3,067,580 55% 45%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 60 1,047 55 834 2,484,186 60% 40%
CNN Somebody’s Gotta Do It 2 85 2 71 89,904 46% 54%
Fox News RedEye 201 3,068 92 1,454 14,924,005 66% 34%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.