Kelly and Hannity win Cable News Twitter, and Daily Show beats O’Reilly (with O’Reilly)

A typical weekday with The Kelly file winning best hour and Hannity winning best day. A point of irony: The Daily Show, which featured a spirited debate about “white privilege” between Jon Stewart and Bill O’Reilly, beat The O’Reilly Factor….

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It was also a sad day in Cable News land, as CNN announced a variety of firings and show cancellations.

Raw data here: 2014-10-15-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-10-15

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3949 Fox News: The Kelly File
Most Mentions During Day 9320 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 1 44 1 34 50,163 35% 65%
Fox News The Kelly File 424 8,867 252 4,943 56,607,401 56% 44%
MSNBC The Rachel Maddow Show 129 4,133 103 2,028 13,807,607 43% 57%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 27 0 21 285,064 85% 15%
CNN CNN International 288 3,466 262 2,723 87,363,720 58% 42%
Fox News Hannity 355 9,320 237 5,379 65,193,348 60% 40%
MSNBC The Last Word w/Lawrence O’Donnell 61 1,448 51 917 5,628,609 54% 46%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 40 0 20 66,476 89% 11%
CNN CNN International 415 3,466 324 2,723 87,363,720 58% 42%
Fox News On The Record w/Greta Van Susteren 20 4,359 17 2,700 12,269,523 49% 51%
HLN Nancy Grace 13 716 11 454 1,457,493 38% 62%
MSNBC Hardball w/Chris Matthews 10 1,334 10 821 4,416,568 59% 41%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 19 1,865 16 1,395 9,592,336 61% 39%
Al Jazeera Inside Story 0 21 0 14 61,796 56% 44%
CNN CNN International 319 3,466 270 2,723 87,363,720 58% 42%
Fox News RedEye 751 2,436 112 1,259 9,045,988 64% 36%
MSNBC All In w/Chris Hayes 13 6,053 13 3,257 36,442,542 51% 49%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 44 0 34 50,163 35% 65%
CNN Early Start 0 5 0 1 425 100% 0%
Fox News The Five 0 34 0 18 23,441 81% 19%
MSNBC The Rachel Maddow Show 30 4,133 16 2,028 13,807,607 43% 57%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 0 40 0 20 66,476 89% 11%
CNN Early Start 2 5 1 1 425 100% 0%
Fox News FoxFriendsFirst 81 222 60 171 4,928,351 75% 25%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 27 253 15 210 2,734,516 63% 37%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 10 1,865 10 1,395 9,592,336 61% 39%
CNN New Day 263 2,479 191 1,739 86,082,892 48% 52%
Fox News Fox And Friends 345 2,201 234 1,488 21,448,720 60% 40%
HLN Morning Express w/Robin Meade 19 217 15 164 464,401 62% 38%
MSNBC Morning Joe 1,134 4,560 323 1,781 12,005,082 54% 46%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 31 1,865 23 1,395 9,592,336 61% 39%
CNN New Day 302 2,479 216 1,739 86,082,892 48% 52%
Fox News Fox And Friends 277 2,201 218 1,488 21,448,720 60% 40%
HLN Morning Express w/Robin Meade 13 217 12 164 464,401 62% 38%
MSNBC Morning Joe 1,169 4,560 405 1,781 12,005,082 54% 46%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 93 1,865 76 1,395 9,592,336 61% 39%
CNN New Day 488 2,479 387 1,739 86,082,892 48% 52%
Fox News Fox And Friends 462 2,201 316 1,488 21,448,720 60% 40%
HLN Morning Express w/Robin Meade 41 217 37 164 464,401 62% 38%
MSNBC Morning Joe 918 4,560 429 1,781 12,005,082 54% 46%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 123 1,865 89 1,395 9,592,336 61% 39%
CNN News Room 13 138 8 49 354,258 84% 16%
Fox News America’s Newsroom 35 181 25 112 718,241 59% 41%
HLN Morning Express w/Robin Meade 32 217 26 164 464,401 62% 38%
MSNBC The Daily Run Down (Melvin) 61 179 39 135 676,929 58% 42%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 27 0 21 285,064 85% 15%
CNN News Room 30 138 8 49 354,258 84% 16%
Fox News America’s Newsroom 72 181 48 112 718,241 59% 41%
HLN Morning Express w/Robin Meade 23 217 19 164 464,401 62% 38%
MSNBC José Díaz-Balart 144 331 49 181 2,907,949 63% 37%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 117 1,865 87 1,395 9,592,336 61% 39%
Al Jazeera Inside Story (11:30) 0 21 0 14 61,796 56% 44%
CNN @This Hour 81 303 50 196 2,035,578 58% 42%
Fox News Happening Now 32 124 26 77 237,302 72% 28%
HLN Morning Express w/Robin Meade 26 217 18 164 464,401 62% 38%
MSNBC News Nation w/ Tamron Hall 241 562 102 243 3,628,165 34% 66%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 108 1,865 81 1,395 9,592,336 61% 39%
CNN Legal View w/Banfield 77 110 50 69 96,375 60% 40%
Fox News Outnumbered 809 2,411 412 1,388 16,189,493 70% 30%
HLN HLN Now 7 68 5 53 377,306 33% 67%
MSNBC Andrea Mitchell Reports 473 1,254 248 679 3,751,022 54% 46%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 107 1,865 96 1,395 9,592,336 61% 39%
CNN Wolf 147 1,981 116 1,488 47,615,997 51% 49%
Fox News Happening Now 32 124 21 77 237,302 72% 28%
HLN HLN Now 4 68 4 53 377,306 33% 67%
MSNBC Ronan Farrow Daily 125 593 72 425 2,511,988 49% 51%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 130 1,865 117 1,395 9,592,336 61% 39%
CNN News Room 9 138 6 49 354,258 84% 16%
Fox News The Real Story w/Gretchen Carlson 243 571 189 403 2,287,010 62% 38%
HLN HLN Now 8 68 7 53 377,306 33% 67%
MSNBC The Reid Report 529 1,382 200 663 3,961,651 32% 68%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 25 138 19 49 354,258 84% 16%
Fox News Shepard Smith Reporting 1,210 3,531 708 2,328 21,941,508 54% 46%
HLN HLN Now 1 68 1 53 377,306 33% 67%
MSNBC The Cycle 154 1,260 118 1,179 2,156,537 38% 62%
MSNBC The Cycle (w/ Host Accounts) 171 1,945 128 1,719 4,555,917 51% 49%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 100 1,865 85 1,395 9,592,336 61% 39%
CNN The Lead w/Jake Tapper 181 3,648 111 2,601 27,381,536 57% 43%
Fox News Your World 72 498 48 365 2,767,174 57% 43%
HLN HLN Now 4 68 4 53 377,306 33% 67%
MSNBC Now w/Alex Wagner 180 393 109 245 1,889,525 64% 36%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 2 21 2 14 61,796 56% 44%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN The Situation Room 118 1,981 86 1,488 47,615,997 51% 49%
Fox News The Five 18 34 8 18 23,441 81% 19%
Fox News The Five w/Hosts 874 5,288 577 3,464 24,986,945 66% 34%
MSNBC The Ed Show 2,004 3,550 622 1,224 13,251,628 59% 41%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 78 1,865 68 1,395 9,592,336 61% 39%
CNN The Situation Room (6 – 6:30) 637 1,981 530 1,488 47,615,997 51% 49%
Fox News Special Report w/Bret Baier 654 2,438 477 1,748 23,685,517 57% 43%
MSNBC PoliticsNation w/ Al Sharpton 25 74 18 55 1,131,770 58% 43%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 4 40 3 20 66,476 89% 11%
CNN Out Front w/Erin Burnett 365 922 232 627 2,863,217 63% 37%
Fox News On The Record w/Greta Van Susteren 1,052 4,359 690 2,700 12,269,523 49% 51%
MSNBC Hardball w/ Chris Matthews 575 1,334 326 821 4,416,568 59% 41%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 150 1,865 130 1,395 9,592,336 61% 39%
CNN Anderson Cooper 360 2,092 8,694 1,605 6,133 143,256,188 41% 59%
Fox News The O’Reilly Factor 732 2,092 506 1,500 9,987,604 59% 41%
HLN Nancy Grace 317 716 199 454 1,457,493 38% 62%
MSNBC All In w/ Chris Hayes 2,443 6,053 983 3,257 36,442,542 51% 49%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Sombody’s Gotta Do It 153 742 114 629 59,116,829 60% 40%
Fox News The Kelly File 3,949 8,867 2,132 4,943 56,607,401 56% 44%
HLN Dr Drew On Call 470 834 160 305 621,755 30% 70%
MSNBC The Rachel Maddow Show 1,760 4,133 718 2,028 13,807,607 43% 57%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 27 1 21 285,064 85% 15%
CNN CNN Tonight w/ Hosts 833 4,744 649 3,383 61,487,300 56% 44%
Fox News Hannity 2,235 9,320 1,409 5,379 65,193,348 60% 40%
MSNBC The Last Word w/Lawrence O’Donnell 564 1,448 332 917 5,628,609 54% 46%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 53 1,865 45 1,395 9,592,336 61% 39%
CNN Anderson Cooper 360 974 8,694 747 6,133 143,256,188 41% 59%
Comedy Central The Daily Show (11-11:30) 866 3,910 677 3,321 5,951,066 56% 44%
Comedy Central The Colbert Report (11:30-12am) 440 3,566 390 3,162 7,869,262 71% 29%
Fox News The O’Reilly Factor 240 2,092 186 1,500 9,987,604 59% 41%
MSNBC All In w/Chris Hayes 247 6,053 165 3,257 36,442,542 51% 49%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.