A Surge in Twitter Activity Gives Global Citizen Festival a Sweep of Cable News Twitter on 9/27/2014

MSNBC’s live telecast of the Global Citizen Festival swept the day on Saturday, winning both the best hour and best day in Cable News Twitter.  Fox News’ Cashin’ In came in second (normally it is first) for best hour and best day. When you look at the charts for the day, you can see how dominant the festival was:

2014-09-27 Shows

Click to enlarge

It will be interesting to see how well the Nielsen ratings match this burst in Twitter activity.

It’s also no surprise that the festival and its performers dominated the topics in Cable News Twitter as well.

Raw daily show stats (CSV file): 2014-09-27-ShowStats

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-09-27

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 9144 MSNBC: Global Citizen Festival
Most Mentions During Day 38162 MSNBC: Global Citizen Festival

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 292 1,724 214 1,305 4,853,689 63% 37%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 5 0 2 2,552 40% 60%
CNN Unguarded with Rachel Nichols 50 510 45 413 3,042,011 85% 15%
Fox News Hannity 279 5,345 215 3,176 22,681,761 60% 40%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 22 0 19 23,711 44% 56%
Fox News On The Record w/Greta Van Susteren 39 2,066 32 1,494 3,850,143 53% 47%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 13 855 11 662 2,081,110 59% 41%
Al Jazeera Inside Story 0 2 0 2 327 0% 100%
CNN CNN International 299 5,863 230 4,555 117,918,512 52% 48%
Fox News RedEye 894 2,496 158 1,239 8,051,783 64% 36%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 303 5,863 263 4,555 117,918,512 52% 48%
Fox News The Five 13 28 2 3 45,716 0% 100%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 2 22 2 19 23,711 44% 56%
CNN CNN International 279 5,863 237 4,555 117,918,512 52% 48%
Fox News Hannity 60 5,345 43 3,176 22,681,761 60% 40%
MSNBC Your Business (5:30) 2 27 2 18 243,873 57% 43%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 855 16 662 2,081,110 59% 41%
CNN New Day 23 788 20 480 5,627,639 71% 29%
Fox News Fox and Friends Weekend 37 704 24 511 2,405,407 64% 36%
MSNBC The Rachel Maddow Show 32 1,405 27 986 6,982,820 50% 50%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 855 17 662 2,081,110 59% 41%
CNN New Day 25 788 24 480 5,627,639 71% 29%
Fox News Fox and Friends Weekend 64 704 44 511 2,405,407 64% 36%
HLN Weekend Express 0 16 0 13 15,141 57% 43%
MSNBC Weekends w/Alex Witt 34 204 15 126 957,675 42% 58%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 51 855 33 662 2,081,110 59% 41%
CNN New Day 42 788 38 480 5,627,639 71% 29%
Fox News Fox and Friends Weekend 75 704 50 511 2,405,407 64% 36%
HLN Weekend Express 5 16 5 13 15,141 57% 43%
MSNBC Up w/Steve Kornacki 742 2,312 226 906 9,000,619 45% 55%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 62 855 46 662 2,081,110 59% 41%
CNN Smerconish 90 226 69 146 413,438 63% 37%
Fox News Fox and Friends Weekend 102 704 79 511 2,405,407 64% 36%
HLN Weekend Express 2 16 2 13 15,141 57% 43%
MSNBC Up w/Steve Kornacki 737 2,312 277 906 9,000,619 45% 55%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 3 5 1 2 2,552 40% 60%
CNN News Room 13 105 3 49 1,138,275 76% 24%
Fox News Bulls and Bears 75 90 49 59 2,367,793 83% 17%
Fox News Cavuto On Business 81 167 61 118 1,541,989 72% 28%
HLN Weekend Express 3 16 2 13 15,141 57% 43%
MSNBC Melissa Harris-Perry Show 998 2,839 411 1,344 11,517,064 47% 53%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 62 855 59 662 2,081,110 59% 41%
CNN News Room 4 105 4 49 1,138,275 76% 24%
Fox News Forbes on Fox 17 24 11 17 90,129 88% 12%
Fox News Cashin In 4,924 13,549 1,314 4,499 133,320,303 53% 47%
HLN Weekend Express 2 16 1 13 15,141 57% 43%
MSNBC Melissa Harris-Perry Show 833 2,839 384 1,344 11,517,064 47% 53%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 65 855 51 662 2,081,110 59% 41%
CNN News Room 8 105 5 49 1,138,275 76% 24%
Fox News America’s News HQ 68 227 47 169 1,374,924 55% 45%
HLN Weekend Express 0 16 0 13 15,141 57% 43%
MSNBC Weekends w/ Alex Witt 34 204 24 126 957,675 42% 58%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 51 855 45 662 2,081,110 59% 41%
CNN News Room 5 105 3 49 1,138,275 76% 24%
Fox News America’s News HQ 15 227 14 169 1,374,924 55% 45%
MSNBC Weekends w/Alex Witt 47 204 33 126 957,675 42% 58%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 855 28 662 2,081,110 59% 41%
CNN City Of Tomorrow 0 0 0 0 0 0% 0%
CNN News Room 3 105 1 49 1,138,275 76% 24%
Fox News WSJ Editorial Report (2pm) 2 3 2 3 418 67% 33%
Fox News America’s News HQ (2:30) 4 227 4 169 1,374,924 55% 45%
MSNBC MSNBC Live 432 9,293 357 5,752 92,694,533 48% 52%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 9 105 3 49 1,138,275 76% 24%
Fox News America’s News HQ 2 227 2 169 1,374,924 55% 45%
MSNBC Global Citizen Festival 1,587 38,162 1,055 16,799 501,818,574 39% 61%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 855 44 662 2,081,110 59% 41%
CNN News Room 32 105 20 49 1,138,275 76% 24%
CNN Sanjay Gupta MD 4 98 3 64 439,518 38% 63%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 22 227 22 169 1,374,924 55% 45%
MSNBC Global Citizen Festival 2,349 38,162 1,518 16,799 501,818,574 39% 61%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 105 4 49 1,138,275 76% 24%
Fox News The Five 1 28 1 3 45,716 0% 100%
MSNBC Global Citizen Festival 2,360 38,162 1,452 16,799 501,818,574 39% 61%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 55 855 50 662 2,081,110 59% 41%
CNN News Room 3 105 3 49 1,138,275 76% 24%
Fox News America’s News HQ 16 227 13 169 1,374,924 55% 45%
MSNBC Global Citizen Festival 2,683 38,162 1,517 16,799 501,818,574 39% 61%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 22 0 19 23,711 44% 56%
CNN News Room 1 105 1 49 1,138,275 76% 24%
Fox News Fox Report Weekend 0 0 0 0 0 0% 0%
MSNBC Global Citizen Festival 3,442 38,162 1,825 16,799 501,818,574 39% 61%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 855 15 662 2,081,110 59% 41%
Fox News Huckabee 113 332 77 219 1,415,506 53% 47%
MSNBC Global Citizen Festival 4,101 38,162 2,200 16,799 501,818,574 39% 61%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Judge Jeanine 1,306 2,879 741 1,546 12,788,372 54% 46%
MSNBC Global Citizen Festival 9,144 38,162 4,297 16,799 501,818,574 39% 61%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Greta Investigates 126 2,066 101 1,494 3,850,143 53% 47%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 855 27 662 2,081,110 59% 41%
CNN The Hunt with John Walsh 0 22 0 20 24,443 82% 18%
Fox News RedEye 377 2,496 256 1,239 8,051,783 64% 36%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.