Van Susteren and CNN win a quiet day in Cable News Twitter, Labor Day, September 1, 2014

Was anyone watching Cable News yesterday? That’s kind of a trick question, as a lot of cable news (especially MSNBC), was out back at the BBQ and not on TV.  So, on a day where no one was around, we have Greta Van Susteren winning best hour and CNN International winning the day.

It’s like a throwback to a world where Bernard Shaw manned the anchor desk in Atlanta.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-09-01

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 656 Fox News: On The Record w/Greta Van Susteren
Most Mentions During Day 5356 CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Hunt with John Walsh 10 203 10 196 304,094 65% 35%
Fox News Geraldo At Large 2 159 2 106 413,766 70% 30%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 20 850 16 645 2,825,044 65% 35%
Al Jazeera Real Money with Ali Velshi 1 24 1 21 22,439 50% 50%
CNN The Hunt with John Walsh 4 203 4 196 304,094 65% 35%
Fox News Stossel 12 280 11 182 338,995 82% 18%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 252 5,356 229 4,189 104,170,726 59% 41%
Fox News Fox News Sunday 16 198 9 179 518,600 60% 40%
MSNBC Meet The Press 19 2,319 17 1,558 6,487,012 71% 29%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 42 850 32 645 2,825,044 65% 35%
CNN CNN International 348 5,356 308 4,189 104,170,726 59% 41%
Fox News Huckabee 2 35 2 23 100,787 42% 58%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 21 850 16 645 2,825,044 65% 35%
Al Jazeera News 21 850 16 645 2,825,044 65% 35%
CNN CNN International 198 5,356 170 4,189 104,170,726 59% 41%
Fox News #MediaBuzz 2 46 1 35 110,569 64% 36%
MSNBC Meet The Press 21 2,319 11 1,558 6,487,012 71% 29%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 22 850 11 645 2,825,044 65% 35%
Al Jazeera Real Money with Ali Velshi (3:30) 0 24 0 21 22,439 50% 50%
CNN Early Start 0 0 0 0 0 0% 0%
Fox News FoxFriendsFirst 30 102 18 71 526,935 72% 28%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 0 26 0 22 13,448 59% 41%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 850 25 645 2,825,044 65% 35%
CNN New Day 81 2,102 48 1,395 74,493,876 51% 49%
Fox News Fox And Friends 104 1,390 76 955 14,322,107 64% 36%
HLN Morning Express w/Robin Meade 9 166 8 117 116,938 70% 30%
MSNBC Meet The Press 115 2,319 20 1,558 6,487,012 71% 29%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 850 26 645 2,825,044 65% 35%
CNN New Day 112 2,102 69 1,395 74,493,876 51% 49%
Fox News Fox And Friends 203 1,390 144 955 14,322,107 64% 36%
HLN Morning Express w/Robin Meade 8 166 8 117 116,938 70% 30%
MSNBC MSNBC Live 63 3,054 38 2,199 8,482,598 55% 45%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 850 34 645 2,825,044 65% 35%
CNN New Day 317 2,102 208 1,395 74,493,876 51% 49%
Fox News Fox And Friends 159 1,390 128 955 14,322,107 64% 36%
HLN Morning Express w/Robin Meade 12 166 10 117 116,938 70% 30%
MSNBC MSNBC Live 88 3,054 56 2,199 8,482,598 55% 45%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 850 44 645 2,825,044 65% 35%
CNN News Room 14 68 4 42 128,368 63% 37%
Fox News America’s Newsroom 47 229 33 178 9,085,254 69% 31%
HLN Morning Express w/Robin Meade 21 166 11 117 116,938 70% 30%
MSNBC MSNBC Live 171 3,054 143 2,199 8,482,598 55% 45%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 7 0 6 4,605 0% 0%
CNN News Room 12 68 7 42 128,368 63% 37%
Fox News America’s Newsroom 19 229 13 178 9,085,254 69% 31%
HLN Morning Express w/Robin Meade 6 166 6 117 116,938 70% 30%
MSNBC MSNBC Live 170 3,054 145 2,199 8,482,598 55% 45%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 850 42 645 2,825,044 65% 35%
Al Jazeera Inside Story (11:30) 0 0 0 0 0 0% 0%
CNN @This Hour 62 493 38 363 22,508,395 59% 41%
Fox News Happening Now 10 47 7 36 495,322 60% 40%
HLN Morning Express w/Robin Meade 4 166 3 117 116,938 70% 30%
MSNBC MSNBC Live 146 3,054 125 2,199 8,482,598 55% 45%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 850 30 645 2,825,044 65% 35%
CNN Legal View w/Banfield 13 23 10 18 15,933 53% 47%
Fox News Outnumbered 307 1,456 169 947 3,702,238 81% 19%
HLN HLN Now 0 10 0 8 3,229 20% 80%
MSNBC MSNBC Live 385 3,054 337 2,199 8,482,598 55% 45%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 66 850 46 645 2,825,044 65% 35%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN Wolf 21 89 14 71 406,362 57% 43%
Fox News Happening Now 8 47 7 36 495,322 60% 40%
HLN HLN Now 0 10 0 8 3,229 20% 80%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 31 850 23 645 2,825,044 65% 35%
CNN News Room 2 68 2 42 128,368 63% 37%
Fox News The Real Story w/Gretchen Carlson 4 31 2 25 259,093 43% 57%
HLN HLN Now 0 10 0 8 3,229 20% 80%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 68 1 42 128,368 63% 37%
Fox News Shepard Smith Reporting 11 39 11 33 120,757 58% 42%
HLN HLN Now 0 10 0 8 3,229 20% 80%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 49 850 35 645 2,825,044 65% 35%
CNN The Lead w/Jake Tapper 24 1,915 20 1,374 9,310,324 64% 36%
Fox News Your World 61 235 46 197 507,869 64% 36%
HLN HLN Now 2 10 1 8 3,229 20% 80%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 0 0 0 0 0 0% 0%
CNN The Situation Room 13 89 12 71 406,362 57% 43%
Fox News The Five 5 15 5 12 36,877 64% 36%
Fox News The Five w/Hosts 467 5,073 317 3,368 13,947,290 66% 34%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 39 850 35 645 2,825,044 65% 35%
CNN The Situation Room (6 – 6:30) 9 89 8 71 406,362 57% 43%
Fox News Special Report w/Bret Baier 104 421 80 319 2,625,333 66% 34%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 4 24 4 21 22,439 50% 50%
CNN Parts Unknown 50 430 40 350 2,991,971 59% 41%
Fox News On The Record w/Greta Van Susteren 656 2,666 317 1,508 13,177,258 45% 55%
HLN Jane Velez-Mitchell 0 2 0 2 13,096 0% 100%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 17 850 14 645 2,825,044 65% 35%
CNN Parts Unknown 63 430 44 350 2,991,971 59% 41%
Fox News The O’Reilly Factor 97 532 78 321 796,285 65% 35%
HLN Nancy Grace 134 383 84 230 305,283 32% 68%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 86 430 66 350 2,991,971 59% 41%
Fox News The Kelly File 143 532 113 410 1,623,497 62% 38%
HLN Dr Drew On Call 4 27 4 22 225,904 29% 71%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 7 0 6 4,605 0% 0%
CNN Parts Unknown 63 430 60 350 2,991,971 59% 41%
Fox News Hannity 338 3,445 224 2,238 15,283,248 56% 44%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 850 34 645 2,825,044 65% 35%
CNN Parts Unknown 40 430 33 350 2,991,971 59% 41%
Comedy Central The Daily Show (11-11:30) 82 827 72 668 8,700,324 58% 42%
Comedy Central The Colbert Report (11:30-12am) 57 716 54 622 3,420,936 47% 53%
Fox News The O’Reilly Factor 35 532 31 321 796,285 65% 35%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.