I’ve been critical of team Crist’s efforts on Twitter over the months, watching as they’ve squandered their chances to build and maintain a dialog with voters during the run-up to the primary. But in July, activity on social media picked up for Crist:

Click to enlarge.  Ironic colors courtesy of Excel.

About mid-July the activity on Crist’s Twitter mentions started picking up, albeit raggedly. By the end of July, thanks to a slowdown in governor Scott’s mentions, Crist had pulled almost even with Scott.

To be clear, much of Crist’s relative gains are due to Scott’s slowdown; Scott could kick it back up and leave Crist behind.  But Crist has also been able to boost his mentions back into the 1000-1500 a day range, so there’s a chance for him to move up as well and to start to dominate the discussion on Twitter.

Will Crist do that? With Nan Rich continuing to be a distant second in both polls and social media, it’s clear that there’s no sense of urgency for Crist.  But this opportunity may not come around again …