Cable News Twitter Ratings for Saturday, May 31, 2014 — Melissa Harris-Perry dominates

A very strong day for The Melissa Harris-Perry show with a win of both best day and best hour.  Amazingly, she got the same number of tweets in both the 10am and 11am hours (I looked to make sure this wasn’t a glitch!).  No one else topped 1000 in an hour; a few managed more than 3000 mentions during the day as whole.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-31

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1433 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 4225 MSNBC: Melissa Harris-Perry Show

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 3 15 73% 27%
CNN Inside Man 6 200 53% 47%
Fox News The Kelly File 129 648 62% 38%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 157 3435 61% 39%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 6 13 100% 0%
Fox News On The Record w/Greta Van Susteren 60 1628 52% 48%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 14 909 54% 46%
Al Jazeera Inside Story 0 5 0% 0%
Fox News RedEye 683 1431 67% 33%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 15 73% 27%
Al Jazeera News 31 909 54% 46%
Fox News The Five 0 3 0% 100%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 11 909 54% 46%
CNN CNN International 40 3220 55% 45%
Fox News Hannity 33 3435 61% 39%
MSNBC Your Business (5:30) 0 2 0% 100%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 18 909 54% 46%
CNN New Day 38 669 53% 47%
Fox News Fox and Friends Weekend 38 303 69% 31%
MSNBC The Rachel Maddow Show 5 809 48% 52%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 33 909 54% 46%
CNN New Day 50 669 53% 47%
Fox News Fox and Friends Weekend 81 303 69% 31%
HLN Weekend Express 3 95 62% 38%
MSNBC Weekends w/Alex Witt 17 298 49% 51%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 61 909 54% 46%
CNN New Day 51 669 53% 47%
Fox News Fox and Friends Weekend 62 303 69% 31%
HLN Weekend Express 6 95 62% 38%
MSNBC Up w/Steve Kornacki 606 2478 48% 52%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 90 909 54% 46%
CNN Smerconish 52 148 58% 42%
Fox News Fox and Friends Weekend 48 303 69% 31%
HLN Weekend Express 14 95 62% 38%
MSNBC Up w/Steve Kornacki 711 2478 48% 52%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 17 88% 13%
CNN News Room 24 116 46% 54%
Fox News The Cost of Freedom 0 27 78% 22%
HLN Weekend Express 4 95 62% 38%
MSNBC Melissa Harris-Perry Show 1433 4225 36% 64%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 65 909 54% 46%
CNN News Room 4 116 46% 54%
Fox News The Cost of Freedom 0 27 78% 22%
HLN Weekend Express 15 95 62% 38%
MSNBC Melissa Harris-Perry Show 1433 4225 36% 64%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 78 909 54% 46%
CNN News Room 11 116 46% 54%
Fox News America’s News HQ 13 57 52% 48%
HLN Weekend Express 7 95 62% 38%
MSNBC Weekends w/ Alex Witt 120 298 49% 51%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 116 46% 54%
Fox News America’s News HQ 13 57 52% 48%
MSNBC Weekends w/Alex Witt 100 298 49% 51%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 39 909 54% 46%
CNN Your Money (2-2:30) 0 0 0% 0%
CNN News Room 14 116 46% 54%
Fox News WSJ Editorial Report (2pm) 3 4 100% 0%
Fox News America’s News HQ (2:30) 8 57 52% 48%
MSNBC MSNBC Live w/Craig Melvin 17 78 42% 58%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 7 116 46% 54%
Fox News America’s News HQ 4 57 52% 48%
MSNBC MSNBC Live w/Craig Melvin 29 78 42% 58%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 64 909 54% 46%
CNN News Room (4-4:30) 3 116 46% 54%
CNN Sanjay Gupta MD (4:30 – 5) 4 30 32% 68%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 6 57 52% 48%
MSNBC Disrupt w/ Karen Finney 446 1064 50% 50%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 13 116 46% 54%
Fox News The Five 1 3 0% 100%
Fox News The Five w/Hosts 188 3341 62% 38%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 28 909 54% 46%
CNN News Room 1 116 46% 54%
Fox News America’s News HQ 2 57 52% 48%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 13 100% 0%
CNN Inside Man 57 200 53% 47%
Fox News Fox Report Weekend 0 0 0% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 10 909 54% 46%
CNN The Sixties 47 173 42% 58%
Fox News Huckabee 66 158 57% 43%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 43 684 57% 44%
Fox News Judge Jeanine 347 739 61% 39%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 47 684 57% 44%
Fox News Geraldo At Large 6 29 79% 21%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 30 909 54% 46%
CNN The Sixties 35 173 42% 58%
Fox News RedEye 118 1431 67% 33%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions,
please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially
the part about how I determine the gender of Twitter users.