Cable News Twitter Ratings for Sunday, May 25, 2014 — Blackfish makes a final splash!

The last showing (for now…) of Blackfish on CNN managed to just beat out the Melissa Harris-Perry show for best hour.  Although in this case, the timing of the show creates a sort of timezone issue: Blackfish was shown at midnight EDT, which is 9pm PDT.  Logically, you could assert that it really belonged to Saturday’s ratings and not Sundays.  Most other logical views of the TV schedule view a day as ending at 3am EDT / midnight PDT, is a contrast.  I don’t, an normally it doesn’t matter that much, but in this case it does.

So, if you treat the day as ending at midnight EDT, blackfish wins, but if the day ends at midnight PDT, the MHP show wins.  Take which ever one you prefer…

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-25

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 949 CNN: Blackfish
Most Mentions During Day 8043 CNN: Blackfish

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 4 50% 50%
CNN Blackfish 949 8043 24% 76%
Fox News Judge Jeanine 95 271 78% 22%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 9 750 64% 36%
Fox News Hannity 92 3078 59% 41%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera TechKnow 0 0 0% 0%
Fox News RedEye 83 1006 62% 38%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 750 64% 36%
Fox News Huckabee 0 176 65% 35%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 5 750 64% 36%
Fox News Judge Jeanine 1 271 78% 22%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 750 64% 36%
Fox News Huckabee 0 176 65% 35%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 4 750 64% 36%
CNN New Day 50 722 46% 54%
Fox News Fox and Friends Weekend 12 320 26% 74%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 17 750 64% 36%
CNN New Day 88 722 46% 54%
CNN Sanjay Gupta MD (7:30) 3 52 36% 64%
Fox News Fox and Friends Weekend 19 320 26% 74%
HLN Weekend Express 6 66 58% 42%
MSNBC Your Business (7:30) 1 4 25% 75%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 43 750 64% 36%
CNN New Day 115 722 46% 54%
CNN Inside Politics 31 142 64% 36%
Fox News Fox and Friends Weekend 93 320 26% 74%
HLN Weekend Express 4 66 58% 42%
MSNBC Up w/Steve Kornacki 432 1461 50% 50%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN State of the Union 168 484 51% 49%
Fox News Fox and Friends Weekend 47 320 26% 74%
HLN Weekend Express 6 66 58% 42%
MSNBC Up w/Steve Kornacki 433 1461 50% 50%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
CNN GPS w/Fareed Zakaria 135 439 62% 38%
Fox News Sunday Morning Futures 40 69 73% 27%
HLN Weekend Express 11 66 58% 42%
MSNBC Melissa Harris-Perry Show 519 2191 47% 53%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 63 750 64% 36%
CNN Reliable Sources 98 207 65% 35%
Fox News #MediaBuzz 154 447 59% 41%
HLN Weekend Express 6 66 58% 42%
MSNBC Melissa Harris-Perry Show 894 2191 47% 53%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 61 750 64% 36%
CNN State of the Union w/Candy Crowley 52 484 51% 49%
Fox News America’s News HQ 16 77 67% 33%
Fox News Sunday Housecall 4 6 0% 100%
HLN Weekend Express 5 66 58% 42%
MSNBC Weekends w/ Alex Witt 20 77 59% 41%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 6 75% 25%
CNN GPS w/Fareed Zakaria 19 439 62% 38%
Fox News America’s News HQ 6 77 67% 33%
MSNBC Weekends w/Alex Witt 4 77 59% 41%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 58 750 64% 36%
CNN News Room 4 37 63% 37%
Fox News Fox News Sunday 63 756 71% 29%
MSNBC MSNBC Live w/Craig Melvin 11 92 51% 49%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News WSJ Editorial Report (3:00) 1 1 100% 0%
Fox News America’s News HQ (3:30) 3 77 67% 33%
MSNBC MSNBC Live w/Craig Melvin 33 92 51% 49%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 34 750 64% 36%
CNN News Room 6 37 63% 37%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News Sunday Housecall (4:30) 0 6 0% 100%
MSNBC Disrupt w/ Karen Finney 458 868 41% 59%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 3 21 46% 54%
CNN News Room 6 37 63% 37%
Fox News #MediaBuzz 40 447 59% 41%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 28 750 64% 36%
CNN News Room 7 37 63% 37%
Fox News Fox News Sunday 42 756 71% 29%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 6 75% 25%
CNN News Room 0 37 63% 37%
CNN Parts Unknown 34 679 62% 38%
Fox News Fox Report Weekend 4 4 100% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 22 750 64% 36%
CNN Parts Unknown 69 679 62% 38%
Fox News Huckabee 48 176 65% 35%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 73 679 62% 38%
Fox News Hannity 125 3078 59% 41%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 21 46% 54%
CNN Parts Unknown 57 679 62% 38%
CNN Inside Man 3 80 49% 51%
Fox News Stossel 1 41 71% 29%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 31 750 64% 36%
CNN Parts Unknown 73 679 62% 38%
Fox News Huckabee 18 176 65% 35%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.